The Nonprofit Guide to Strategic Communications: A Step-by-step Resource for Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, ... Nonprofit and Public Management Series) (Paperback)

Customers buy this book with Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series) by Janel M. Radtke

Price For Both: £42.98

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series) by Janel M. Radtke £25.49

The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships by Ken Burnett  (3)  £9.79

The Complete Membership Handbook: A Guide to Managing Friends, Members and Supporters Schemes by Liz Hill

Marketing Strategy: For Effective Fundraising by Peter Maple  (6)  £21.80

The Public Relations Handbook: 6 (Media Practice) (Media Practice) by Alison Theaker  (6)  £21.84

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Review
"Foundations, their grantees, and nonprofits will find in this book essential advice from seasoned professionals with years of experience in working with the nonprofit community." (Karen Lake, director of marketing and communications, W. K. Kellogg Foundation)

"Nothing could be more important to nonprofit organizations than clear guidance on how to get their messages out to the public. This book collects the best techniques and useful tools in a practical guide for those of us who are organizing, educating, and training social change agents." (Patricia A. Waak, director, Population & Habitat Campaign, National Audubon Society)

"To have an impact in today′s world, you need to master the strategies, skills, and techniques of communications. This book will help you become more effective and more confident in your dealings with the news media––whether you′re taking on your first communications campaign or your fiftieth." (Frank Sharry, executive director, National Immigration Forum)

Product Description
A Publication of the Communications Consortium Media Center

This nuts–and–bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.

The authors draw from more than fifty years of combined experience in communications and media relations to provide step–by–step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:

? Construct a solid strategic communications plan

? Research media trAnds and case studies

? Track public education and awareness

? Select the most appropriate type of media for each campaign

? Utilize new media and technology for increased publicity

? Develop top–quality written materials and engaging releases

? Handle media crises quickly and competently

? Organize staffing and funding resources efficiently

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Why aren't people talking about the real problems in our society? Read the first page Browse Sample Pages
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