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The Non-designer's Scan and Print Book (The non-designer's series) Paperback – 8 Jan 1999


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Product details

  • Paperback: 264 pages
  • Publisher: Peachpit Press; 1 edition (8 Jan 1999)
  • Language: English
  • ISBN-10: 0201353946
  • ISBN-13: 978-0201353945
  • Product Dimensions: 17.8 x 1.2 x 27.4 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 538,691 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Authors

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Product Description

From the Back Cover

For most non-designers, especially beginning desktop publishers, the scanning, prepress, and printing process isn't an intuitive one. Trial and error is often the only way to learn the technical basics producing professional-looking documents.

If you're tired of learning the hard way, The Non-Designer's Scan and Print Book is for you. Using the format that is so popular in Peachpit's best-selling Non-Designer's series, this latest offering, fully cross-platform, provides a multitude of tips, techniques, and design, prepress, and production principles to help create professional-looking documents. Clear instructions and numerous examples cover the entire process of scanning, prepress, and printing.

About the Author

Sandee Cohen, a former advertising creative supervisor, has been teaching and training on the Macintosh for the past seven years. She teaches at the New School for Social Research Computer Instruction Center in New York City. She is also a contributing writer for several desktop publishing magazines. Her artwork has been used for book jacket covers, interior illustrations, maps, and technical illustrations.

Robin Williams is a fourth-generation Californian on both sides, born in Berkeley and raised in the Bay Area. She lived in Sonoma County for 15 years, then in 1993, she packed up her kids, the dog, and two cats and moved to New Mexico.

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Most Helpful Customer Reviews

20 of 20 people found the following review helpful By A Customer on 23 May 1999
Format: Paperback
I am a non-designer. Between you and me I've had no idea what I'm doing lo these last 2 1/2 years that I've been editor of my User Group's newsletter. Sometimes I'll have to deal with advertisers and printers and they'll start throwing around terms like "linescreen," "halftone," "moire patterns," and "rotogravure." Actually I've never heard that last one used in anything but the song "Easter Parade," and this book defines it.
Oh sure, I *thought* I knew what I was doing, at least well enough to get by. I had a copy of PageMaker and a few hours of "show-me" from the previous editor. But after reading this book, I now know that I really didn't have a clue how to do this properly. And it's too bad I didn't get this book earlier, because now we've got a layout editor on board who's an actual pro! Oh well.
This book is aimed squarely at people like me, people who have the responsibility of creating flyers, newsletters, pamphlets, advertisements, etc., but who really don't know much about it. It is not at all condescending when it begins at the very beginning, describing the very basics of printing such as resolution, dots, the different kinds of printers, the different kinds of print-shops, and what questions to ask in order to get the best results.
It proceeds to explain the different types of graphics. Every wonder what the real difference between a BMP and a JPG are? It's in here. Along with PNG, TIF, EPS, WMF, and just about every other graphic type used. Also, the distinction between vector images and raster images is explained.
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6 of 6 people found the following review helpful By A Customer on 31 May 1999
Format: Paperback
I'm still working my way through this book - but I want to recommend it to others because it is the kind of book I have been trying to track down for a long time.
This is the first book I've come across that deals with the subject in enough detail to be really useful and informative - but also makes sense to someone like me, who does not work in print or design. It is packed with information, very well presented and - if you buy it through Amazon - excellent value for money.
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5 of 5 people found the following review helpful By Matt Garcia on 21 May 2002
Format: Paperback
This is an essential reference for anyone requiring a comprehensive overview of the technologies and methodologies involved in (funnily enough) printing and scanning. It covers lots of extremely useful information, including terminology and checklist forms to help you walk the walk, and talk the talk! Moreover, it's a thoroughly interesting read. Highly recommended. I have dropped it one star because the binding has caused a few of the pages to drop out, with its heavy usage. As i will be referencing it regularly i would rather it stayed in tact.
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3 of 3 people found the following review helpful By "ploomboom" on 7 Jan 2004
Format: Paperback
It's one thing to print to your PC printer and a far more complicated thing to send a file to a commercial printer - this book lives up to it's claim 'all you need to know' in giving you the knowledge to do that. If new to dtp, design etc this readable book should be one of the first you buy.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 10 reviews
160 of 161 people found the following review helpful
I wish I would have had this book 3 years ago! 23 May 1999
By A Customer - Published on Amazon.com
Format: Paperback
I am a non-designer. Between you and me I've had no idea what I'm doing lo these last 2 1/2 years that I've been editor of my User Group's newsletter. Sometimes I'll have to deal with advertisers and printers and they'll start throwing around terms like "linescreen," "halftone," "moire patterns," and "rotogravure." Actually I've never heard that last one used in anything but the song "Easter Parade," and this book defines it.
Oh sure, I *thought* I knew what I was doing, at least well enough to get by. I had a copy of PageMaker and a few hours of "show-me" from the previous editor. But after reading this book, I now know that I really didn't have a clue how to do this properly. And it's too bad I didn't get this book earlier, because now we've got a layout editor on board who's an actual pro! Oh well.
This book is aimed squarely at people like me, people who have the responsibility of creating flyers, newsletters, pamphlets, advertisements, etc., but who really don't know much about it. It is not at all condescending when it begins at the very beginning, describing the very basics of printing such as resolution, dots, the different kinds of printers, the different kinds of print-shops, and what questions to ask in order to get the best results.
It proceeds to explain the different types of graphics. Every wonder what the real difference between a BMP and a JPG are? It's in here. Along with PNG, TIF, EPS, WMF, and just about every other graphic type used. Also, the distinction between vector images and raster images is explained.
The focus of the book tends to be on Adobe products, which is alright for me since I've been using Adobe PageMaker to do the newsletter, but if you're a QuarkXPress users, it may put you off a bit. And if you're trying to do newsletters using a word processor such as Word or WordPerfect, this book will set you straight. In fact, if you're doing that, this is just the book for you since it will show you all of the limitations of that approach.
This book isn't necessarily for the recent buyer of a scanner who's just looking for ways to make their photo scans look good. It's probably overkill for that, since one chapter alone covers the essentials for great scans. It is full of useful tips, formulas, and rules of thumb that will prove replaceable in my library.
One of the appendices at the end of the book has quizzes for each chapter, and some of the questions are based on theoretical projects. This is all very helpful, but I didn't see this until I reached the end of the book. It might've been useful if the end of each chapter would have mentioned taking the available quiz. This is my only complaint.
Did I mention that this book is comprehensive. It covers everything! My brain sorta hurts from all the new information I've just received. And the embarrassing thing is that I should have known this information before I ever became editor.
33 of 33 people found the following review helpful
MADE ME A SUCCESS!!! 3 July 2001
By A Customer - Published on Amazon.com
Format: Paperback
Three years ago, my boss decided that we should create our own advertising and brochures. I purchased a Mac G3 and went to work, learning everything I could about design. If I hadn't read this book, I would have been a miserable failure. Instead, I was able to create my first brochure (which the printer said was in the top 90% of the brochures he had seen) in less than two months. This book taught me about resolution, file formats, and everything else I needed to know to have my brochure and ads printed correctly. Although I own many books and resources on graphic design and output, this is the one I could not have done without!
Sandee and Robin, thank you so much for your help! I couldn't have done it without you!
Benjamin Summers, M.B.A. Tomorrow's Resources Unlimited, Inc. [...]
8 of 8 people found the following review helpful
Great book!! 22 Oct 2003
By A Customer - Published on Amazon.com
Format: Paperback Verified Purchase
I was a technical trainer for four years and was in charge of teaching classes such as color theory, digital printing, scanning etc. I really loved this book because it put everything together for me after about 10 months of scraping information from a lot of different sources. You can't go wrong with this book.
5 of 5 people found the following review helpful
Not Just For Non-Designers 20 Sep 2004
By Elliott Samuel Lemberger - Published on Amazon.com
Format: Paperback Verified Purchase
The non-designer title is actually a bit of a misnomer. Don't let this title dissuade you even if you have spent years in the industry (like myself). Unless you are very very knowledgable of the print-production process, this book will have a lot to teach you.

Don't let the hokey design of this book make you believe that it does not contain a wealth of knowledge...it does.
5 of 5 people found the following review helpful
Pithy 11 Dec 2002
By D M Stark - Published on Amazon.com
Format: Paperback Verified Purchase
These ladies have put together a very clear, concise, comprehensive handbook for the non-pro publisher. They walk you through all the essentials of desktop publishing, and all your choices, pointing out the advantages and disadvantages of each.

Dwight M Stark
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