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Non-Sync, Tabs & Cream Soda: v. 1: A Socko Performance of Tragedy, Romance, Ambition & Comedy [Special Limited Edition] [Paperback]

G.K.F. Littardi , P.C. Rosen , S.F. Rosen
4.9 out of 5 stars  See all reviews (16 customer reviews)
Price: £7.49 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Book Description

28 Jun 2011
Phil Rosen is the original unsung hero, and a genuine rags to riches veteran. Born on Merseyside in 1931, during the depression, Phil's Jewish parents kept him away from school due to concerns over his ill-health.
In a wheelchair until fourteen years of age, hard times at home also compromised Phil's education. So, like many others his age, Phil had to find a job at age sixteen. Nothing unusual about that ... but, the unlikely Phil was on a course to make his own most distinctive mark on the modern world.
Starting work as a grocery delivery boy, Phil was promptly fired for his incompetence (but, he hated the job anyway!). In 1948, marking the start of his technical career, he became a cinema projectionist. A chain of hilarious ups and downs, romance and tragedy, play an important part in the development of his bold, erudite and well-rounded character.
Since his humble beginnings, Phil has travelled to over 30 countries as the man who invented much of that which makes international electrical networks, both safe and reliable. Astonishingly, and as if to mock being nearly eighty years-of-age, Phil is still called upon the world-over for his expertise.
His early adventures, here as a chronicle for all to enjoy, take the reader on the fascinating journey Phil made on his way to publishing this book.

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Product details

  • Paperback: 238 pages
  • Publisher: 38 Centigrade; 1st edition (28 Jun 2011)
  • Language: English
  • ISBN-10: 0956918700
  • ISBN-13: 978-0956918703
  • Product Dimensions: 21.4 x 14 x 1.4 cm
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 723,370 in Books (See Top 100 in Books)

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Review

I liked the sound of this book from the first bit of it I read, and I wasn't disappointed at all.
It introduces the story well, with a clear and quite detailed scene.
From there it draws you into the setting and the austere times of post WWII Britain.
The excitement and fun starts when Phil begins working for a local cinema as a projectionist, right after (and almost by chance) he was fired from a grocery shop for messing with rations.
Many adventures and comic moments occur thereafter, balanced with a little reality-checking against slightly sad scenes and events.

Overall, a riveting read ... hard to put down, and a very clear and personal account of 1940s Britain from the point of view of a young lad struggling with his family in Liverpool after the war. --Eva Hagmann - independent author June, 2011

I was fortunate to receive a pre-release copy of the edited manuscript; and I am glad I did.
Non-sync, Tabs & Cream Soda struck me from the outset as an interesting title, as did the striking early cover art (the final cover is quite true to the original proof, only much improved).
The story, based closely apparently on true events, is a remarkably detailed account of what life was like during post-war Liverpool.
There's a wonderfully crafted balance between the austere, tragic and crazy antics of the characters (crazy for those times anyhow).

I looked forward to continuing reading this every time I had to put it down.

I must-read for anyone interested in some light entertainment, drama in an historically accurate setting. --Peter Jackson - Avid Reader February, 2011

From the Publisher

First, I wish to thank you, the reader, for your interest in this book. I hope you will enjoy reading it as much as Phil and I have enjoyed preparing it for you.

A recurring historical cliche, I know, but these really are extraordinary times. Without doubt, today's youngsters take for granted so much - largely that which their elders are so proud to have been early adopters. Where oldies have the benefit of hindsight for comparison, young 'uns are less able to appreciate the differential. Their day inevitably comes, and I hope they enjoy that experience as much as I have in my lifetime.

While I am Phil's editor and publishing agent, I am also especially fortunate to be his son-in-law; having married his truly extraordinary daughter. Proud to have grown up during a veritable digital revolution, I had the foresight myself to embrace the computing industry. It was a time of early adopters and quite the fledgling sport for bright youngsters. Just as Phil's inventions have changed the very fabric of how we live (reliability and safety provided by timeless industrial electrical engineering), so it is that digital electronics leads us to a world much more convenient and accessible to so many.

`The People' are now quite able to achieve their dreams, with much less red tape and such standing in the way. Those of you reading this text on an electronic reading device, take a moment to imagine how that would be possible without a reliable national electrical network. How would you charge the batteries in your device ... or would you have the device at all?

As a younger man, Phil attempted to publish this story, based on his own life; but his manuscript was rejected by those publishers so characteristically officious at the time. The belligerent Phil wouldn't let go, however; and I think you will agree, it's a shame that the story was not available before.


Customer Reviews

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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Definitely a 'socko' book 25 July 2011
Format:Paperback
This book by Phil Rosen deserves to be read by anyone interested in the cinema as it was during the forties and fifties. Rosen's narrative is both engaging, humorous and entirely readable. From his first job as a grocer's assistant to film projectionist his natural descriptive skills take you on a delightful journey of reminiscences and anecdotes and at the same time he paints such an evocative picture of his life in those early post-war years. Being roughly ten years younger than the author, I loved the cinema he describes so well. I was one of those boys who, when mum could afford it, went to the 'pictures' as often as I could, often in the afternoons, sitting in the semi darkness before the programme started listening to Mantovani on the non-sync! And the magic as the lights dimmed and the tabs opened for the shorts. Continuous programming meant I could watch the show over again until it was tea time and would I would scoot home, acting out my film hero's on the way. The usherettes, ice cream ladies and smoke hazed light beams from the projection box all added to the experience. Its all here, so read this warm, often funny book and enjoy it.
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4 of 4 people found the following review helpful
5.0 out of 5 stars Non-sync synchronised with me 14 July 2011
By Mick
Format:Paperback
A real nostalgia trip and an inspirational tale of how to overcome a bad start in life. Anyone who enjoys the cinema or is interested in post-war life will enjoy this book. Well written and very warm.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Local boy makes good 17 Aug 2011
Format:Paperback
This is the story of a young Jewish Merseyside Lad's initiation into the mysterious world of the cinema projectionist in the post World War 2 era of ninety forties and fifties.
P.C Rosen had minimal formal education due to health problems but rose in later years to become an international authority in electronics through self education and sheer determination.

Rosen is a natural story-teller and the book flows along beautifully with hilarious episodes of his time in the projection room and his search for a girlfriend interwoven with glimpses of his difficult home life and flash backs to his time spent as an evacuee in North Wales.

This is an uplifting read recommended to all. I look forward to P.C. Rosen's next opus with anticipation.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A great picture of the past. 31 Aug 2011
Format:Paperback
Wow, this really is a great book! It's a quick and easy read, it's really funny (beware: there are some laugh out loud moments!) and Phil's daring exploits will keep you on the edge of your seat! This book is also very educational and I can thoroughly recommend it as a good introduction to what every day working life must have been like in that cramped little box overseeing the smoky auditorium and the early big screen. Phil's first hand experience gives you just that and this wonderful heartfelt tale will give you much more to think about besides. If you're looking for a book that's packed full of earthy Scouse wit and a really likeable hero with a 'never say die' attitude to life, then look no further, for this is just the book for you!
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1 of 1 people found the following review helpful
5.0 out of 5 stars A Real Page Turner 3 Aug 2011
By Judith
Format:Paperback
I was surprised by how fascinating I found the subject matter of this book about the experiences of Phil as a film projectionist in the late 1940s and early 50s. As a child I spent many Saturday afternoons at our local picture house and had no idea how much skilled hard work not to mention hi-jinx went on behind that little window from which the film miraculously emerged. The author manages to make even the most complex technical details of projection come to life with his zany humour. The book is funny and interesting and also very well written. I moves on at a cracking pace. The reader's interest is maintained by the author switching back and forth between his experiences as a projectionist and episodes from his earlier life as a young Jewish boy growing up in Merseyside before and during World War 2. I loved the affectionately humorous portraits of Phil's cinema colleagues, presented warts and all. The book has been very professionally published by Fahrenheit 38, a new publishing house. I look forward to their future productions. I recommend this book to anyone who is interested in the cinema or social history, or who just wants a good read.
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1 of 1 people found the following review helpful
4.0 out of 5 stars The Past is Another Country 27 July 2011
Format:Paperback
I enjoyed this book and can recommend it highly.It is a light-hearted illustration of a slice of life in the middle of the last century.
A microcosm of the small world of the cinema operator.A world lost without the author,s effort to perpetuate it,and let us share his experiences,especially as technical developments have rendered it a lost world.
Knowing the author ,I believe he must have had this pot on the boil for much of his life,or he has a phenomenal memory for the detail of the ephemera of his early life.
When you read of the appalling working conditions of the "projectionists" of the era which the author details,with their poor facilities, noise,dirt,fumes,poor pay and odd colleagues it seems even more amazing that he would want to remember the bad old days in such detail, but he amuses and instructs us with his tales
If this is an example of his writing I look forward to reading the sequel, when it is written, detailing the author,s progression through the circuits of the electronic establishment to his present pre-eminent position
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1 of 1 people found the following review helpful
5.0 out of 5 stars Thoroughly enjoyable memoir! 26 July 2011
By Steph
Format:Paperback
In Non-sync, Tabs and Cream Soda, Phil Rosen takes us to his world of austerity and poverty in post war Merseyside. A bizarre childhood of illness sees him bedridden or confined to a wheelchair during the war years. His father's early death and mother's eccentricities and frequent plunges into mental illness leave him entering adulthood uneducated and naive about the world.

But this is no misery memoir. Our hero Phil makes no complaint about the hand life dealt him, and goes on to become a cinema projectionist, learning his trade in the unglamorous fleapit which is King's Picture House. In this `shrine of initiation' he takes us through all the intricacies of the projectionist's job, during cinema's heyday. The long working hours and terrible pay are enough to make us shudder today, and Phil gives us a clear view into the grim realities of life in Britain still restrained by rationing.

There is real warmth without sentimentality in this book, particularly in the array of characters that pass through his life, providing many comedic moments, disastrous attempts at romance, and friendships. The heart of this story is Phil's quiet determination to make a better life for himself, and broaden his horizons.

The book concludes as Phil goes on to pursue a career in electrical engineering and as a reader I was left wanting more.
A thoroughly enjoyable read and heart warming book.
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Most Recent Customer Reviews
5.0 out of 5 stars A cracking tale!
I think the other reviews have said it all. I kept this book back as holiday reading & after an exhausting, hot & often uncomfortable day progressing through Indochina, what a... Read more
Published 17 months ago by Ann M
5.0 out of 5 stars Great book, amazing story !
"Couldn't put it down" "page-turner" and other well known terms can be applied easily to Phil's book. Read more
Published 19 months ago by D_R_J
5.0 out of 5 stars Wonderful and engaging to the very last word
Just finished reading Non-Synch, Tabs & Cream Soda: humorous, insightful and engaging recollections of life in provincial UK cinema in the late 40's (just before big bad TV came... Read more
Published 20 months ago by StJohn Deakins
5.0 out of 5 stars A must read
This book is a must read for anyone who would like to delve into what life was like for a teenage lad in post war England. Read more
Published 22 months ago by avid reader
5.0 out of 5 stars funny and sentimental
this is a lovely read reminising the upward struggle of phil. it shows his awkwardness towards the opposite sex. its funny and lovely all rolled into one. Read more
Published 22 months ago by Mrs. A. Griffiths
5.0 out of 5 stars An evocative journey down memory lane
Phil Rosen's splended, frank and entertaining book is full of jocularity and self-deprecation. He gives the reader an insight into an aspect of cinema history interwoven with a... Read more
Published 22 months ago by Joyce & John
5.0 out of 5 stars A really entertaining read
The editor recommended this book to me and I was surprised at how entertaining it was. Some bits were so funny I had to read them aloud to my wife. Read more
Published 22 months ago by Andrew
5.0 out of 5 stars Just wonderful!
A wonderful insight into the life of a young film projectionist during the late 1940's and early 1950's in Liverpool. Read more
Published 22 months ago by A. Jones
5.0 out of 5 stars Non-sync, Tabs & Cream Soda
Phil Rosen has written a hilarious romp through pre- and post-World War II England as he recalls his six years experience as a projectionist in small cinemas in Liverpool, England. Read more
Published 23 months ago by On Behalf of Fran Orenstein
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