I have had my own suspicions along these lines and Southwood confirms that my increasing unease has a basis beyond my imagination. The book is short and to the point and provides excellent examples of the ideas it puts across. Its dry humour that had me laughing out loud again and again. If you can no longer bring yourself to declare with a straight face that you are "passionate about customer service", to consider all aspects of your life in terms of what they add your CV, to make yourself contactable at all times, to commute long hours as though it were nothing...this book may just help you put your finger on exactly why you feel like your dignity is being eroded.