Non-Designer's Design Book, The
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Product Description
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book,3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.
From the Back Cover
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book,3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.
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Customer Reviews
Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
I'm not a designer. That much is obvious from looking at the websites I produce that haven't been designed by someone else. That doesn't mean I don't care though; which is why on Christmas day last year I ordered this book.
I've only just got round to reading the book, but I'm glad I did. As a learning book it's deliberately quite lightweight and easy to get through in a short time, in the same way that Steve Krug's "Don't Make Me Think" is designed to be absorbed in a couple of hours on a flight. All told, I spent about three hours with this book, on my tube journeys to and from work this week.
Robin starts her journey by briefly explaining the concepts of Contrast, Repetition, Alignment and Proximity (anyone spot an acronym there?), before moving on to explore each concept in greater detail. As Robin repeatedly tells us in her book, by being able to name the concepts you're able to identify them and use them deliberately rather than accidentally.
The second half of the book deals with type; the different styles of typefaces, how to combine them and horrible errors of judgement to avoid.
Spread throughout the book are a bunch of mini quizzes and exercises designed to get you thinking about what you've just read. The quizzes are a nice touch, and I'm sure I've retained more knowledge because of them than I would have done if I'd just read through from cover to cover.
The book covers design in general, rather than being focused on the web, print or presentations. Whilst Williams has written a book called "The Non-Designer's Web Book" I specifically chose to buy this one because both I wanted a general overview book and because the web book is from 2005 (a lifetime ago on the web) and has some mixed reviews. "The Non-Designer's Design Book" did not disappoint - it's given me that overview that I was looking for, and I now feel a bit more comfortable that my designs will actually work.
I've only just got round to reading the book, but I'm glad I did. As a learning book it's deliberately quite lightweight and easy to get through in a short time, in the same way that Steve Krug's "Don't Make Me Think" is designed to be absorbed in a couple of hours on a flight. All told, I spent about three hours with this book, on my tube journeys to and from work this week.
Robin starts her journey by briefly explaining the concepts of Contrast, Repetition, Alignment and Proximity (anyone spot an acronym there?), before moving on to explore each concept in greater detail. As Robin repeatedly tells us in her book, by being able to name the concepts you're able to identify them and use them deliberately rather than accidentally.
The second half of the book deals with type; the different styles of typefaces, how to combine them and horrible errors of judgement to avoid.
Spread throughout the book are a bunch of mini quizzes and exercises designed to get you thinking about what you've just read. The quizzes are a nice touch, and I'm sure I've retained more knowledge because of them than I would have done if I'd just read through from cover to cover.
The book covers design in general, rather than being focused on the web, print or presentations. Whilst Williams has written a book called "The Non-Designer's Web Book" I specifically chose to buy this one because both I wanted a general overview book and because the web book is from 2005 (a lifetime ago on the web) and has some mixed reviews. "The Non-Designer's Design Book" did not disappoint - it's given me that overview that I was looking for, and I now feel a bit more comfortable that my designs will actually work.
1 of 1 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
I really enjoyed reading this book and learned an awful lot from it.
Interestingly some of the topics covered design rules that I was already subconsciously adhering to. But as the book says several times: being able say why something is right or wrong (because you know what design principle is being used/broken) gives you power over the design and the capability to correct it.
I'd recommend it to any techy and/or non designer as an essential read.
Remember: Be Bold!!!
Interestingly some of the topics covered design rules that I was already subconsciously adhering to. But as the book says several times: being able say why something is right or wrong (because you know what design principle is being used/broken) gives you power over the design and the capability to correct it.
I'd recommend it to any techy and/or non designer as an essential read.
Remember: Be Bold!!!
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Most Recent Customer Reviews
For absolute beginners
I've had this book for a day and a half and I've read it cover to cover. This book is OK, if you know absolutely nothing about print or typographic design. Read more
Published 29 days ago by Manny
Book In time for Uni.......
The product was delivered in time well packaged in excellent condition, for our daughter to begin her course at University and has started to read it already. Read more
Published 8 months ago by Mrs. G. Ward
Don''t judge a book by it's cover
This book has a truly ugly cover but now after reading the book I am pretty sure it was intentional. A bit of a joke on the non designers of this world by the author I would say. Read more
Published 8 months ago by Andrew Hale
Great introduction
It took me a day to read this book and I've already used the info to greatly improve the leaflets I design for a local community group. Read more
Published 8 months ago by M. Allen
Does what it says on the tin
An excellent introduction for me. The book is, as you'd expect, very well laid out in bite size chunks and with clear explanations. Like a good novel I couldn't put it down! Read more
Published 8 months ago by Mr. H. D. Perry
Nice acquisition
As a Front-End Developer, I have to create websites based on photoshop files created by designers. But they don't always provide the design for all the pages of a huge website and... Read more
Published 9 months ago by Gledsley
Not for the serious designer; ok for charity newsletters etc.
This book is probably ok if you've never had anything to do with design, but it really is not for anyone who is already reasonably experienced in design work. Read more
Published 13 months ago by The Rave
A humorous and very useful introduction to graphic design
Really useful, after reading it I was able to create posters and other design work that I was very happy with. Read more
Published 14 months ago by Regular Amazon shopper
Great!
A very nice book for beginners in design and layout! Very good for doing smaller design projects, like flyers and menus and things. Read more
Published 16 months ago by bella
Poor idea on a Kindle
A good reference book for those who need to pick up the basics, however I would recommend that anyone wanting this should buy the treebook version. Read more
Published 19 months ago by BLCBubb
Listmania!
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