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The Non-Designer's Design Book (3rd Edition) (Non Designer's Design Book)
 
 

The Non-Designer's Design Book (3rd Edition) (Non Designer's Design Book) [Kindle Edition]

Robin Williams
4.4 out of 5 stars  See all reviews (50 customer reviews)

Print List Price: £21.99
Kindle Price: £11.04 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Product Description

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book, 3rd Editio n, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.

From the Back Cover

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised classic--now in full color--includes a new section on the hot topic of Color itself. In The Non-Designer's Design Book,3rd Edition, Robin turns her attention to the basic principles that govern good design. Readers who follow her clearly explained concepts will produce more sophisticated and professional pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap--which is just what audiences have come to expect from this best-selling author.

Product details

  • Format: Kindle Edition
  • File Size: 7644 KB
  • Print Length: 208 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: Peachpit Press; 3 edition (12 Feb 2008)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00125MJYM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (50 customer reviews)
  • Amazon Bestsellers Rank: #93,982 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
10 of 10 people found the following review helpful
5.0 out of 5 stars I'm not a designer, and I liked this book 9 Mar 2010
Format:Paperback
I'm not a designer. That much is obvious from looking at the websites I produce that haven't been designed by someone else. That doesn't mean I don't care though; which is why on Christmas day last year I ordered this book.

I've only just got round to reading the book, but I'm glad I did. As a learning book it's deliberately quite lightweight and easy to get through in a short time, in the same way that Steve Krug's "Don't Make Me Think" is designed to be absorbed in a couple of hours on a flight. All told, I spent about three hours with this book, on my tube journeys to and from work this week.

Robin starts her journey by briefly explaining the concepts of Contrast, Repetition, Alignment and Proximity (anyone spot an acronym there?), before moving on to explore each concept in greater detail. As Robin repeatedly tells us in her book, by being able to name the concepts you're able to identify them and use them deliberately rather than accidentally.

The second half of the book deals with type; the different styles of typefaces, how to combine them and horrible errors of judgement to avoid.

Spread throughout the book are a bunch of mini quizzes and exercises designed to get you thinking about what you've just read. The quizzes are a nice touch, and I'm sure I've retained more knowledge because of them than I would have done if I'd just read through from cover to cover.

The book covers design in general, rather than being focused on the web, print or presentations. Whilst Williams has written a book called "The Non-Designer's Web Book" I specifically chose to buy this one because both I wanted a general overview book and because the web book is from 2005 (a lifetime ago on the web) and has some mixed reviews. "The Non-Designer's Design Book" did not disappoint - it's given me that overview that I was looking for, and I now feel a bit more comfortable that my designs will actually work.
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4 of 4 people found the following review helpful
4.0 out of 5 stars Great Intro for Non-Designers 26 Jun 2009
Format:Paperback
I am a software developer so I am naturally awful at creating things that look good ;)

I am very much aware of user experience though, and I hate the idea that I am potentially creating something useful that no one ever wants to pick up because of bad UI designer.

This author came highly recommended to be, and I can see why. Robin does an excellent job of breaking down the concepts of design and demonstrating them. This book has really opened my eyes to the basic principles of good design and made an excellent "foot in the door".

A must for those that are not naturally artistic-creatives :)
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2 of 2 people found the following review helpful
5.0 out of 5 stars Definitely for hardcore coders 17 Jun 2013
By U. Sule
Format:Paperback|Verified Purchase
If you are heavily focused in coding and really struggle with design like me, this book will be a guaranteed help.

I really struggle to start off my designs, but it's much easier to improve a bad one. This book really helps you understand the fundamentals of design, and colour; from there all you need to do is practice.

Brilliant and highly recommended.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Amazing book for a developer who 'can't' design! 12 April 2013
Format:Paperback|Verified Purchase
This has to be one of the best books I've read.

I'm a web developer (not designer at all) and after reading this book it's the first time I feel like I can actually design something because it tells you the principles of design in plain English and concentrates on making sure you can name these principles, as once you've named them you can understand and implement them.

There's no wishy washy arty design stuff in this, much more 'concrete' principles that are actually described and well defined.

If you're a developer who thinks you can't design because you don't have that 'flare' or creative spark (I was) then this will change that!

If you're interested in a more in-depth review here's a link to my blog:
[...]
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1 of 1 people found the following review helpful
5.0 out of 5 stars Extremely helpful 13 May 2010
By Gizzer
Format:Paperback|Verified Purchase
I really enjoyed reading this book and learned an awful lot from it.

Interestingly some of the topics covered design rules that I was already subconsciously adhering to. But as the book says several times: being able say why something is right or wrong (because you know what design principle is being used/broken) gives you power over the design and the capability to correct it.

I'd recommend it to any techy and/or non designer as an essential read.

Remember: Be Bold!!!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent 12 Mar 2010
Format:Paperback|Verified Purchase
I have no design knowledge and found this excellent. Lots of examples so you can see exactly what the author means
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4 of 5 people found the following review helpful
Format:Paperback
I bought this book based on the stellar "Presentation Zen" by Garr Reynolds. (A must-read if you do presentations of any type).

What I was seeking to glean from this book was how to improve the look of my PowerPoint presentations. Though Robin doesn't cover this specifically, everything she writes about can be applied to the design of the slides.

The book is aimed at 'non-professional' designers. By this I mean those of us who design things in our work, but aren't trained to do so, e.g. flyers, event alerts, newsletters, reports, business cards, studies, articles, etc.

I found it funny how often she tells us not to be "wimps" in our design choices. I mean she REALLY tells us a lot. But her point is we need to be bold, not "wimps", in our design choices ... but only once we know the basics.

All in all an excellent read. Good examples, good overview at the end of each section, and good pop quizzes to make sure we were paying attention :-)
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Most Recent Customer Reviews
2.0 out of 5 stars Be careful of the advice!
It's an interesting book on how to best layout your materials, based on four principles - contrast, proximity, alignment and repetition. Read more
Published 1 month ago by Professional
5.0 out of 5 stars Simply brilliant
Couldn't be bettered! I'm in middle of my third reading of this and have learned so much from it. Really appreciated the informal, relaxed style of presentation. Buy it!
Published 2 months ago by edarlingb
5.0 out of 5 stars Required reading for the amateur who produces newsletters, posters,...
For many years I have produced newsletters and other publicity material for local clubs and societies, originally using Microsoft Publisher, and latterly various apps on the Mac. Read more
Published 3 months ago by John Lemon
4.0 out of 5 stars if u're a starter go for it.
easy book to read, teaches u some basics of how to organize your design layout.
I would onl recommend this to ppl like me that never had design classes.
Published 4 months ago by bloody27
4.0 out of 5 stars Well-received gift
Bought this as a gift, so I can't comment from a personal point of view. But it was well-received and was put to use immediately, so I think it was a hit.
Published 5 months ago by starcat
5.0 out of 5 stars Excellent
It was suggested to me by a friend that I get this book as I have no formal background in design but need to know the basics. Read more
Published 8 months ago by Gisella
5.0 out of 5 stars Excellent Tips
As someone who has not been trained in design but who is responsible for a 20-page monthly newsletter, I found it very useful and it has improved my layout immensely.
Published 8 months ago by Rod H
5.0 out of 5 stars Great book
Really great hands on book for the people that want to start designing. The practical and simple steps are really useful.
Published 10 months ago by René Justesen
5.0 out of 5 stars Excellent!
As a person that haven't had a design education background, I found this book to be immensely helpful. Read more
Published 11 months ago by Maikon
4.0 out of 5 stars Good book
Great book for someone who wants to learn about the basic concept of designing a printed material. As a beginner with no knowledge in that area I enjoyed the book very much.
Published 14 months ago by Tama
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Popular Highlights

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&quote;
The idea behind contrast is to avoid elements on the page that are merely similar. &quote;
Highlighted by 109 Kindle users
&quote;
“Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page.” &quote;
Highlighted by 101 Kindle users
&quote;
Robin’s Principle of Proximity states that you group related items together, move them physically close to each other so the related items are seen as one cohesive group rather than a bunch of unrelated bits. &quote;
Highlighted by 94 Kindle users

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