Noddy Holder, unlike his boy-band successors, has waited to pass 50 before producing this autobiography. Largely for this reason the book is a good and thoughtful read. He's able to contrast two relatively brief periods of chart success with long years on the road both before and afterward, with plenty of racy anecdote about rock and roll's characters from the 60s to the 90s.
Holder joined what was to become Slade in 1966, but they didn't manage a hit in England until covering Bobby Marchan's 'Get down and get with it' in 1971. This section of the book is probably the most interesting- it illustrates very well the frustrations of an up-and-coming band. The lads tried changes of management, musical style and headgear before finally settling on the hard-driving yet melodic songs that made them England's top chart act after the Beatles split. Ironically, their earliest surviving TV appearance is of a skinhead Noddy singing Paul's 'Martha my Dear'! Like many of his contemporaries, Holder faced family pressure to get a 'proper' job. His father had always supported his musical career, but put off watching the band live until they were celebrating an umpteenth Number 1. Totally bemused by the experience, Holder senior never attended another gig!
England in the mid-1970s was suffering both economic downturn and a surfeit of overblown rock bands with three-hour long drum solos. Slade's shows offered old-fashioned entertainment value, so they were able to adapt when punk swept the old order away. They'd already produced the downbeat but well-received film 'Slade in Flame', and when the hits stopped kept on steadily working the circuit, with regular visits to America. By 1982 the boys were the respected elder statesmen of English rock, and began to chart again while younger acts like Quiet Riot covered their songs. By this time, Holder's mirrored top hat had gone and his sideburns were only half their original length, but the voice- a throaty rasp somewhere between Little Richard and John Fogerty-was as good as ever!
Slade finally split in 1991 after 25 years. Noddy moved into broadcasting- he has his own show on Manchester's Piccadilly station- and also revived his acting career with roles in various sitcoms. He seems less comfortable with this new status, perhaps unsure how far to parody himself, and has also been criticised for making legal difficulties for his old band, who reformed without him a few years ago. But these uncertainties apart, this is a boostin' read from a real survivor of the spangled 70s!