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No Time Marketing: Small Business-Sized Steps in 30 Minutes or Less [Paperback]

Alyssa S. Dver

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Most Helpful Customer Reviews on (beta) 5.0 out of 5 stars  5 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Good how-to guide for marketing newbies 17 April 2009
By Wendell J. Simmons - Published on
I've been a marketing manager for my own small businesses and the largest corporations. I found this book to be a concise guide to help small business owners understand the purpose of marketing (hint: fame is NOT the goal). The sections on profiling your prospect base and developing your marketing message targeted for those prospects was simple and straight-forward. For me this was the most valuable section. It's too easy to guess what your customer's needs are and make up marketing messages off the top of your head that are totally ineffective. The book concludes with a good roundup of communication channels, advertising, tradeshows, internet, events, etc., and when to use them to deliver your message most cost effectively.

If you're an old pro, the book brings you back to basic principals, and if you haven't taken Marketing 101 in college and need to get a handle on marketing for your business ASAP, this is a good guide.
2 of 2 people found the following review helpful
5.0 out of 5 stars Got To Have It! 29 Jan 2009
By Wertheimer - Published on
No matter what's your business, "No Time Marketing" is an important book to own. It's a quick and friendly read, packed full of information, very practical tips and strategies to advance your business. As a consultant, I found of particular use, the "To-Do" worksheets and integrated templates that enable you to really focus on what's important and quickly build an action plan to better market your business. Just read it and you will see for yourself.
2 of 2 people found the following review helpful
5.0 out of 5 stars This is THE Tool for Efficient Marketing Guidance 28 Jan 2009
By BD - Published on
Dver's No Time Marketing provides a clear snapshot to jump start effective, realistic, executable marketing tactics. A reference book to keep coming back to, whether you are a novice needing a clear framework or an expert who needs to get back to basics. No Time Marketing should always be at your finger tips; get it tattered and torn from constant use and you will see a return on your marketing investment.
5.0 out of 5 stars A truly valuable resource 5 Mar 2009
By Brian W. Lawley - Published on
Full disclosure - I'm the author of Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing and Expert Product Management Toolkit Bundle: Advanced Techniques, Tips, Strategies, Templates and Training for Product Management & Product Marketing, and Alyssa does work for my company ([...]

That said, this is a truly remarkable book. If you want to understand the essence of marketing VERY rapidly this is a must-have. For those small businesses who want to learn and apply REAL marketing to drive their revenues it is worth every penny.

Brian Lawley
CEO, 280 Group
5.0 out of 5 stars Want to learn marketing fast? 6 Feb 2009
By Louis Bouwer - Published on
Another great book from Alyssa Dver with the same characteristics as her previous book on product management (Software Product Management Essentials), marketing facts in a logical order that will get you on the go fast. As I work through this book every page forces me to re-evaluate and sharpen my current marketing plan and strategy.
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