Making sense of our non-linear world In No Straight Lines, Alan Moore argues that we have reached the nadir of the adaptive range of our industrialised world. Now faced with an unsustainable trilemma of social, organisational and economic complexity, we have entered an era in which the rules we have previously organised our lives around no longer apply. Leaving us with both a design problem and a design challenge which we must urgently solve. By describing an entirely new way for true social, economic and organisational innovation to happen, No Straight Lines presents a revolutionary logic and an inspiring plea for a more human-centric world. 'Alan Moore is a visionary, someone who takes concepts from many sources and detects the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world, always pointing towards a more participatory, cooperative, reciprocal model of what our society might look like.' Henry Jenkins, Provost Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication 'Economic transactions and markets have warped perceptions to such a degree that most people fail to see what is important in life, even when it's right in front of them. Alan Moore offers a vision that is at once more humane, more forward-thinking, and more realistic.' Howard Rheingold, writer and critic 'No Straight Lines reads like a road movie from the rise of the assembly line mentality to the fall of the Berlin wall and the growing emancipation of people throughout our world via information technologies. As a true designer, Alan carefully articulates the changes in our society and, page by page, distils a new form to understand our world. Be prepared to experience the unexpected since this book will create a virus of the mind.' Arjan Postma, Research Director, FreedomLab future studies Find out more about No Straight Lines at www.no-straight-lines.com
ALAN MOORE is described as a charismatic visionary who has a firm grasp of the significant and disruptive trends which are currently reshaping our world. Through his most recent project No Straight Lines: making sense of our non-linear world, he interprets these complex themes into their most salient points, taking concepts from various sources and detecting the previously hidden relationship between them. With his unique insight, Alan enables organisations and companies to address the challenges we now face to develop transformational and winning ways for 'what next' practically looks like.
He is the founder of the innovation consultancy firm SMLXL and co-author of "Communities Dominate Brands": in which he coined the phrase 'engagement marketing' and explored the significant implications for business and organisations of living in a wired-up, networked, socially orientated world.
He sits on the "board of inspiration" at the Dutch Think Tank Freedom Lab. He acts as "Head of Vision" for the Grow Venture Community, and is as a special advisor to a number of innovative companies and organisations including publishing, mobile, the theatre and finance. Alan is a Fellow of the Royal Society of Arts.