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No Straight Lines [Perfect Paperback]

Alan Moore
4.3 out of 5 stars  See all reviews (24 customer reviews)
Price: £14.99 & FREE Delivery in the UK. Details
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Book Description

3 Nov 2011 0956766242 978-0956766243
Making sense of our non-linear world In No Straight Lines, Alan Moore argues that we have reached the nadir of the adaptive range of our industrialised world. Now faced with an unsustainable trilemma of social, organisational and economic complexity, we have entered an era in which the rules we have previously organised our lives around no longer apply. Leaving us with both a design problem and a design challenge which we must urgently solve. By describing an entirely new way for true social, economic and organisational innovation to happen, No Straight Lines presents a revolutionary logic and an inspiring plea for a more human-centric world. 'Alan Moore is a visionary, someone who takes concepts from many sources and detects the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world, always pointing towards a more participatory, cooperative, reciprocal model of what our society might look like.' Henry Jenkins, Provost Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication 'Economic transactions and markets have warped perceptions to such a degree that most people fail to see what is important in life, even when it's right in front of them. Alan Moore offers a vision that is at once more humane, more forward-thinking, and more realistic.' Howard Rheingold, writer and critic 'No Straight Lines reads like a road movie from the rise of the assembly line mentality to the fall of the Berlin wall and the growing emancipation of people throughout our world via information technologies. As a true designer, Alan carefully articulates the changes in our society and, page by page, distils a new form to understand our world. Be prepared to experience the unexpected since this book will create a virus of the mind.' Arjan Postma, Research Director, FreedomLab future studies Find out more about No Straight Lines at

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Product details

  • Perfect Paperback: 252 pages
  • Publisher: Bloodstone Books (3 Nov 2011)
  • Language: English
  • ISBN-10: 0956766242
  • ISBN-13: 978-0956766243
  • Product Dimensions: 1.4 x 15 x 22.6 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Bestsellers Rank: 443,409 in Books (See Top 100 in Books)

More About the Author

ALAN MOORE is described as a charismatic visionary who has a firm grasp of the significant and disruptive trends which are currently reshaping our world. Through his most recent project No Straight Lines: making sense of our non-linear world, he interprets these complex themes into their most salient points, taking concepts from various sources and detecting the previously hidden relationship between them. With his unique insight, Alan enables organisations and companies to address the challenges we now face to develop transformational and winning ways for 'what next' practically looks like.

He is the founder of the innovation consultancy firm SMLXL and co-author of "Communities Dominate Brands": in which he coined the phrase 'engagement marketing' and explored the significant implications for business and organisations of living in a wired-up, networked, socially orientated world.

He sits on the "board of inspiration" at the Dutch Think Tank Freedom Lab. He acts as "Head of Vision" for the Grow Venture Community, and is as a special advisor to a number of innovative companies and organisations including publishing, mobile, the theatre and finance. Alan is a Fellow of the Royal Society of Arts.

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Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Prepare to get your mind blown away 9 Jan 2012
Format:Perfect Paperback
Alan Moore explains today's political, social and economical upheaval and crisis by an industrial revolution got awry and overextended, resulting in the chaos that most us feel today. "No Straight Lines" explains how we allowed ourselves to get lost as human beings among autocratic agendas, economies-of-scale and hyper-capitalism and how that era is now coming to a painful end. It's a very refreshing big picture explanation to our jaded everyday complacency and the never ending doomsday prophesies from politicians to broadcast media. It made me realize that we live in the best of times with an incredible opportunity to design a new better and braver world if we only can muster the leap from linearity to connected dots.

The only way out of this dead-end is to rethink and redesign the way we live, work and play - from top to bottom. Alan Moore offer us his creative game plan for rediscovering humanity via natural human participation where craftsmanship, entrepreneurship and self-mastery will eventually replace hierarchies, lack of transparency and business as usual. Prepare to get your mind blown away - you will never look at the world in the same way again. I sure don't.
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1 of 1 people found the following review helpful
By Hmmm...
Format:Kindle Edition|Verified Purchase
The future of capitalism / economics / how we live is a fascinating topic. I'm hugely interested in people who take steps in this most difficult area - to start on a positive tone a great example is the Ellen MacArthur foundation.

According to the 'about the author section', Alan lectures at Judge and Said business schools, and is 'a great distiller of complex arguments into their most salient points'.

So this book promises a lot - a great topic and a seemingly great author. Yet what the book delivers is meaningless in the truest sense of the word.

I'm not saying the author is wrong. It's worse than that - I can't argue for or against the author as it's completely unclear what he is arguing. Even what topic he is on jumps all over the place, including lofty economic theorem and how the future of digital technology will affect us. And it's far less clear what it is he's proposing to better it with.

Where you want definition and clarity, you get long circular sentences. Where you want evidence, you get half-argued stories. It's not that the topic is big, or that the arguments are complex - if you can't make yourself clear it's because you do not know what you are saying.

Random examples are mentioned without supporting evidence or valid conclusion. Ones that spring to mind:
+ The connection between hospital management targets (presumably 'linear' thinking though it's never defined exactly what this means) and outbreaks of MRSA is potentially fascinating, but not backed up by any data or evidence, so why include?
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1 of 1 people found the following review helpful
4.0 out of 5 stars Nothing straight forward 10 Sep 2012
Format:Perfect Paperback
First - I should declare that Alan is a friend of mine and a inspiration to my thinking. He has been for many years now.
That said this is an honest opinion of the book given after a long period of reflection and some hard thought about context.
This book is not for the feint hearted. It is complex and challenging. Alan does not write in straight lines. His thinking and his writing take the twists and tumbles of the organic. For those of us brought up in the Western traditions of Aristotelian logic, of yes OR no, of causality, this can make for an uncomfortable journey.
But viewed through the lens of a search to describe something more holistic, closer to the Eastern traditions of yes AND no, of ying and yang, No Straight Lines can be viewed as a great exploration of a world that was always there, but which the web has enabled more of us to see.
In short, don't buy this book if you want a direct abc guide to building a business response to the disruptions of the self-forming groups of the web, buy it to help you understand the philosophical, humanistic drivers beyond the shift. Understand these and you can apply them to any abc situation for yourself.
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1 of 1 people found the following review helpful
4.0 out of 5 stars No straight lines 6 May 2012
Format:Perfect Paperback
I am writing this from Addis Ababa where I have just landed (I live in Spain). I have read this book now twice, the first time I skimmed and enjoyed the anecdotes and didn't get deep but on the plane today I started to put the "dots together". No better place in the world than Ethiopia to remind ourselves of the importance of what this book seeks to explain, and does do so well. The world is going through a seismic change in a very short period to time. Broad thinking that can connect the salient aspects of life as we know it today is needed more than ever. I might not be in agreement with everything stated in the book (that's me :-)) but Alan Moore does a superb job in stimulating deep and profound thought about essential global issues.

No Straight Lines: Making Sense of Our Non-linear World
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5.0 out of 5 stars An insightful must read 2 Jan 2013
Format:Perfect Paperback|Verified Purchase
I found this book a really insightful read. If you're looking for ways to help make sense of all the changes going on in the world, and what you can do to navigate them, then this is a must read.
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Most Recent Customer Reviews
4.0 out of 5 stars Thought-provoking analysis of the (work) state we are in
This book is packed with thought-provoking anecdotes and references to a wide range of contemporary literature on managerialism, markets and the pursuit of happiness. Read more
Published 20 months ago by Mr Economics
4.0 out of 5 stars Great for most of it but became hard work
Great book to inspire new thinking & a new way to look at the business world. I just got a bit jaded towards the end - I'd kind of got it 80% of the way through, that's all.
Published 20 months ago by MB
5.0 out of 5 stars Thought-provoking, challenging, invigorating
In the current trend of boiling down the profound changes affecting our world into pretentious 'top ten tips' and absolutes, Alan Moore goes the other way and offers a new vista... Read more
Published 22 months ago by J Widerberg
5.0 out of 5 stars Loved this book
A very interesting and thought provoking book. Unlike a lot of other books on this topic the author doesn't lose the flow of his argument or regurgitate the same old case studies. Read more
Published 23 months ago by Matt
4.0 out of 5 stars Smart and not linear
I really enjoyed this book. It has an energy and an insight that I find compelling. Alan is obviously a very smart guy who is happy to play with different perspectives and provoke... Read more
Published 23 months ago by C. Barez-brown
5.0 out of 5 stars Rethinking the world in which we live.
Alan Moore writes provocatively about the world in which we live. He describes why the solutions of the past will not work in future. Read more
Published on 14 July 2012 by James_Rock
5.0 out of 5 stars Time to open your brain
Very thought provoking. Started slowly but then a real alternative view of life and how to organise it. Great book.
Published on 1 July 2012 by Two Bricks
5.0 out of 5 stars Makes you think...
I bought this book having seen Alan Moore present a precised version of his ideas at Like Minds 2012 in Exeter. Read more
Published on 1 July 2012 by Mr. M. Desmier
2.0 out of 5 stars spoiled by poor editing
I wish I hadn't bought this book. I'd heard Moore interviewed by a man whose judgment I've hitherto trusted; Peter Day on Radio4, and the ideas Moore expressed (ambiguity,... Read more
Published on 30 Jun 2012 by navigator 5
5.0 out of 5 stars Making Real Sense of Our Non-Linear World
A book well worth reading not only if you work in the world of marketing and management, but also if you have any interest in the changing political, economical and social... Read more
Published on 2 Jun 2012 by Michelle Attmore
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