I am a grandpa of 4 toddlers.This is a godsent product! Now I am no longer afraid to give my grandkids juice boxes or juice bags, Caprisuns ( which they love! ) when they are in my car. This NoSqueeze juice box holder really prevents them from squirting out the juice and creating a big mess in my car and making my car seats quite sticky. The neat thing about this product is it fits in my car's cup holders and in the kids' car seat's cupholders. Now I use it anytime I give them juice boxes or juice bags, even at home. Before, I bought other juice box holders but they are rectangular, big and bulky and did not really fit in my car's cupholders.This NoSqueeze product design is really clever . I am so happy someone came up with this idea. I have several cars and I make sure I have a supply of these holders in each of my car. I recommend this to anybody with toddlers who like to drink from a juice box or juice bag, especially if you want to keep your car clean and your house too!