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"'MUST FLY... MUST BUY' EVENING STANDARD"
Evening Standard
‘Everything you need to know about slumming it in the skies’
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Most Helpful Customer Reviews
8 of 9 people found the following review helpful:
4.0 out of 5 stars
Fascinating insight into budget travel,
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This review is from: No Frills: The truth behind the low-cost revolution in the skies (Paperback)
An interesting, and well written, story of low-cost air travel focused mainly on the UK. It covers a brief history of all commercial air travel per se, so gives a good general background.It is let down by the fact that it is a straight 'facts' book, and takes very much any interviewees statements as fact. It is also non-judgemental and doesn't seem to be concerned by things like the hypocrisy of budget airlines complaining about unfair pricing practice from the traditional airlines whilst selling at below cost price against their own competitors. In the section looking at the future of low-cost air travel it also brushes over the environmental factor. Can the world afford low-cost air travel? These points aside, this is a well written factual book which if you're interested by the phenomenon of low cost air travel you'll find an enjoyable read.
6 of 7 people found the following review helpful:
5.0 out of 5 stars
Wittty, thorough and eye-opening,
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This review is from: No Frills: The truth behind the low-cost revolution in the skies (Paperback)
Calder delves into the history of 'no frills' airlines with a witty delivery which makes for a great read. By no means is this book like a text book but it teaches the reader a great deal about the industry. Calder appears to have unlimited access to the airline bosses, passengers and politicians and he rewards them with a fair hearing - you won't be disappointed.
4 of 5 people found the following review helpful:
5.0 out of 5 stars
Very Good,
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This review is from: No Frills: The truth behind the low-cost revolution in the skies (Paperback)
If Ur into the industry this book give a very good background on the no frills history. Very easy to read the writer is almost comic in most parts! I study AIrline and AIrport management at Uni and this book comes in handy!
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