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No Fear: Business leadership for the digital age Hardcover – 1 Jul 2011

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Product details

  • Hardcover: 256 pages
  • Publisher: Marshall Cavendish International Asia Pte Ltd (1 July 2011)
  • Language: English
  • ISBN-10: 9814346667
  • ISBN-13: 978-9814346665
  • Product Dimensions: 3.2 x 14.6 x 22.9 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 798,353 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

The expectations on business leaders to be successful are changing dramatically. Globalization, a new generation entering the workplace, the mobile revolution and the consumer-driven economy dominating the next economic cycle – managers and executives need to meet these challenges and their consequences head-on and without fear.

However, help and guidance is at hand. Pekka Viljakainen and Mark Mueller-Eberstein have been at the cutting-edge of business organizations and their leadership for the past 15 years. In their book, NO FEAR, they bring together a global group of executives and thought leaders to provide unique and timely insights and advice for current and next generation business leaders.


What NO FEAR will offer:


Russia’s political strategy on innovation, explained by Arkady Dvorkovich (chief aide to President Medvedev, Russia)


Academic and industry experience from leading consultants and thought-leaders:

Bill Fischer (Professor, IMD Business School, Lausanne, Switzerland)

Philipp Rosenthal (technology evangelist, Germany)


Personal success recipes and insights from CEOs covering Europe, the Americas and Asia:

Victor Orlovsky (Executive V-P and Chief Technology Officer, Sberbank 000, Russia)

Marten Mickos (CEO, Eucalyptus Corporation, USA and former CEO of MySQL SB),

Birger Steen (CEO, Parallels, Inc, USA and former President, Microsoft Russia and Microsoft Norway),

Kari Hakola (Senior V-P and management consultant, Finland)

Alex Yong Qing Lin (Founder and DEO,, China)


The book, in short, presents a manifesto for business leadership in the digital age. It sets out the agenda for mastering the challenges of tomorrow in a truly global and people-oriented way. It guides current and future leaders to engage, lead and maybe even become “Digital Cowboys”, the drivers and catalyst of the ongoing change as well as the key contributors to organizational success.


The pace of change will only accelerate as digital technology develops further and the Playstation Generation reshapes economies and societies all around the world. For current and future managers, NO FEAR provides guidance on how to act and lead successfully in the new world.


The book is the start. All of these leaders and their friends will continue to share and discuss ideas at

About the Author

Pekka Viljakainen is President of Tieto International, one of the world s leading IT consulting firms which operates in 24 countries. He is based in Helsinki, Finland and travels worldwide for his work and speaking engagements.

Mark Mueller-Eberstein is the author of the bestselling book “AGILITY: Competing and Winning in a Tech-Savvy Marketplace” and CEO of Adgetec Corporation.

Inside This Book (Learn More)
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1 of 1 people found the following review helpful By Northeved on 14 Feb 2013
Format: Hardcover Verified Purchase
A good mixture of theoretical insight and hands on cases. Managing digital cowboys is not like managing your own generation.
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1 of 1 people found the following review helpful By WritingRightNow on 6 April 2012
Format: Hardcover
In `No Fear' Pekka Viljakainen examines the changing nature of leadership with the goal of finding tools for leading what he calls the Playstation generation - those born after 1985. Economic growth is dependant upon emerging markets and the values of this generation will impact upon the management of successful organizations.

Viljakainen is a globally renowned executive, strategist, entrepreneur and former President of Tieto International, one of the worlds leading IT consulting firms operating in 24 countries. Viljakainen worked on `No Fear' with Arkady Dvorkovich (assistant to the President of Russia) and Bill Fischer (professor at IMD Business School) and was underpinned at a world economic forum where 3400 executives and politicians participated, including the President of China.

Fear is the biggest factor preventing the growth of business leaders claims Viljakainen, despite the world being more open to competition and growth than ever before. Leadership is about learning and developing corporate strategies to address the demands of globalization and the rapid change of technology and informs several key fundamentals:

· Leaders often ignore the value of people development and risk losing their best people.
· Globalization impacts on leadership styles and has cultural implications.
· Capital is flowing in different directions with China, India and South America key investors.
· Consumer behavior is changing with better education and improved communication.
· The network economy is in full flow with social media.
· To encourage innovation organizations must embrace diversity within management.

In conclusion leaders must be inspiring, responsible, responsive and open and traditional leadership approaches must evolve to utilize the younger generation's methods and tools.
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Most Helpful Customer Reviews on (beta) 4 reviews
1 of 1 people found the following review helpful
Modern & Fun 22 Feb 2013
By Thomas Brännström - Published on
Format: Kindle Edition
Fun and valuable source of knowledge on the next generation digital employees. The book helped my as a experienced gen X manager in the high tech area to strengthen my arguments to fight for the new way of working in an high tech global organization.
1 of 2 people found the following review helpful
Very insightful read 18 Nov 2011
By M. Ariffin - Published on
Format: Hardcover
This is an invaluable book for business leaders on how to embrace change in this new peer-oriented generation that relies heavily on digital technology by way of communication. The book illustrates the necessity for change or lose out in this rapidly changing world we live in while providing insightful discussions from a global perspective in particular, emerging markets. A must read for both students and business leaders alike!
1 of 2 people found the following review helpful
New age thought provoker 18 Sep 2011
By Philip Berry - Published on
Format: Hardcover
This book does a good job of escalating the conversation on the future role of leaders. It is provocative and stimulating.
I love the insights and it is not a boring read.
1 of 2 people found the following review helpful
A must read for CEOs and those heading in that direction 16 Sep 2011
By Frank Ferguson - Published on
Format: Hardcover
Pekka Viljakainen brilliantly brings home a world of experience in creative leadership, easily acessible in readable prose -- ideas managers worldwide will find wise and beneficial. A must read.
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