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No B.S.Trust-Based Marketing: The Ultimate Guide to Creating Trust in an Understandably UN-Trusting World Paperback – 1 Aug 2012


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Product details

  • Paperback: 240 pages
  • Publisher: Entrepreneur Press (1 Aug. 2012)
  • Language: English
  • ISBN-10: 1599184400
  • ISBN-13: 978-1599184401
  • Product Dimensions: 15.7 x 1.5 x 22.9 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 156,493 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Jean Paul on 15 Dec. 2012
Format: Kindle Edition Verified Purchase
In today's business climate you have a simple choice: continue the way you're going now and HOPE for the best... or...
apply principles that will turn your business into a money making fortress.

Look, here is the thing: these days everyone has access to good marketing info. So it is NOT and advantage any more.

We've reached a time when Goliath beats David mercilessly - because David doesn't have his slingshot any more. How to avoid this? One word: customers will buy from you when they trust you.

Take back the slingshot and make more money than you've ever done before - with this powerful, no nonsense, no crap, NO BS guide.
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1 of 1 people found the following review helpful By John on 28 Mar. 2013
Format: Paperback Verified Purchase
Great read, entertaining and more importantly very informative. No silver bullets on offer, just strategies that will allow you to develop a business that will be able to handle any shocks that come alone, that will not find itself in a constant chase to the bottom in relation to price and will last the course.
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By C. Coney on 18 April 2014
Format: Kindle Edition Verified Purchase
It lives up to its name. There's so much information even though the book isn't huge. I feel that once you know this stuff, it's quite easy to apply.
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Format: Paperback Verified Purchase
Dan Kennedy certainly knows his stuff. I was hooked on every word, because it all makes complete sense. Read it fast first, then read it slowly so I could add my 'post its' to it for quick reference. Excellent for anyone selling something, but wanting to avoid being seen as a salesperson.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 0 reviews
21 of 22 people found the following review helpful
Dan Kennedy's best work yet 23 July 2012
By J. Jones - Published on Amazon.com
Format: Paperback Verified Purchase
I receive this book on Thursday, started reading on Friday and finished it Sunday afternoon; I couldn't put it down. I've read most of Dan's books and think this is one of, if not THE best one he's done. Matt Zagula's real world examples and strategies help tremendously. I have six pages of Action Item notes. I got more out of this book than I did the $10,000 Trust Based Marketing Workshop of Dan & Matt's I attended, and that was very good. This book is GREAT!

I HIGHLY recommend this book to anyone where increased trust will help you grow your businesses successfully (that's EVERYONE).
8 of 8 people found the following review helpful
Not bad 27 Oct. 2012
By Michael C. Podlesny - Published on Amazon.com
Format: Paperback Verified Purchase
Great detail of stats for direct mail, but the book lacks elsewhere. Did not walk away feeling like I learned much about building trust relationships with customers.
8 of 9 people found the following review helpful
Best Dan Kennedy book YET 1 Aug. 2012
By Jerry A. Jones - Published on Amazon.com
Format: Paperback Verified Purchase
Dan did it again. This is his best work, yet. Matt Zagula, his co-author, is the real deal. If you don't buy this book, you'll be left behind as the thought-leaders in marketing have certainly revealed new, fresh ground to increase the effectiveness of your marketing and increase the profits in your business...putting you in a category of ONE!
3 of 3 people found the following review helpful
Yes, it's opinionated but it'll make you money 4 Aug. 2013
By David Newman - Published on Amazon.com
Format: Paperback
If you're a marketer, entrepreneur, small or micro-business owner, you really can't go wrong following Dan Kennedy's advice. Everything is laid out in simple, powerful bite-size chunks.

Even though there may be some "bells and whistles" missing from these pages, the marketing and selling principles in this book will open your eyes and fill your bank account. Those are evergreen. Yes, it's opinionated - yes, Dan is definitely up in your face with his point of view - but the bottom line is that the ideas in this book WILL make you money.

And this book is a much less expensive alternative to enrolling in any of Dan's live programs or mastermind groups - and you'll get the same valuable advice, insights and recommendations.

-- David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
8 of 10 people found the following review helpful
Dan and Matt hit a home run! 24 July 2012
By Mama Bear - Published on Amazon.com
Format: Paperback
Business owners can no longer assume "If we buy a yellow pages ad, they will come". (Does anyone read the yellow pages anymore?) In this un-trusting world, consumers need to be approached differently than in the past. You need to be different than the competition and this book will help you stand out and succeed.
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