No B.S. Marketing To the Affluent
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Product Description
Product Description
FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters
“Follow the money!”
Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!
- Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
- Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
- E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
- MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
- THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels
About the Author
Dan Kennedy is provocative, irreverent and sarcastic-but most important, he's effective. His unmatchable advice to entrepreneurs has earned him the moniker “Millionaire Maker.” Every year, he and his network of consultants help more than a million business owners succeed!
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Customer Reviews
Most Helpful Customer Reviews
1 of 2 people found the following review helpful
Format:Paperback
Dan has a great writing style, both entertaining and educational. Like many American writers they like to state the obvious but that isn't a bad thing as we often overlook the obvious. Like the many other titles that I have by Dan I gained a lot and enjoyed the book. It crosses the pond well. Good job Dan.
0 of 2 people found the following review helpful
Format:Paperback
Most everyone who is familiar with Dan Kennedy's work is probably aware of this book. Overall it was one of his best received books and I believe it offers powerful advice for anyone interested in marketing to a more wealthy demographic. Some people may not approve of Kennedy's style so I guess it's just a matter of personal preference if you do. That being said, I think no matter what angle you're approaching this book from, it can be a valuable asset.
0 of 3 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
What Dan tells you is how it really is - there truly are no wishy washy messages here. I have personally recommended his books to dozens of people. If you enjoy Dan's no holds barred style then I can also recommend Swimming with Piranha Makes You Hungry by Colin TurnerSwimming with Piranha Makes You Hungry
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Most Recent Customer Reviews
Excellent and Superb - Sales Success Guaranteed....
Dan Kennedy's book is straight to the point and if you apply his advice you will succeed. It easily beats all the over priced, over hyped sales courses and seminars that the stupid... Read more
Published on 27 Feb 2009 by A. Tomkinson
Complete and utter bilge
I am writing this to save others from wasting money on an utterly stupid book full of useless bilge, You will learn nothing from this book at all. Read more
Published on 22 Dec 2008 by B. J. A. Searle
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