Im 40 and have used Olay products since I was 14, but recently started using Nivea Q10 anti wrinkle day cream. And, I've found it absolutely amazing! My skin is more hydrated, fine lines have gone and I'm so glad I gave this a try. I actually don't have any wrinkles yet, but I do get dry skin and this product is fantastic at reducing pores and creates a good base for makeup. Wonderful product that I highly recommend.