Timing couldn't be better for this book to come out. Although my agency has been aware of Ning and are part of a few Ning networks, we've never had the need to build a site on there before. Then a few weeks ago, just as this book came out, a client asked us to put a Ning site together for them. Like I said, perfect timing.
The best part was that 'Ning for Dummies' gave us all the help we needed. It's clear, concise, and makes understanding Ning super easy. I'm not going to lie - I've never been a huge fan of the 'Dummies' series - more often than not, the authors come off like their pandering to morons, and seem more focused on cracking a few jokes than teaching anything of value. So it was refreshing to find that this book was quite the opposite. Hernandez has a good writing style, clearly knows his stuff and has put together an ideal guide for anybody who wants to take full advantage of the growing Ning influence.