Nikon 1 J2 Compact System Camera with 10-30mm Lens Kit - White (10.1MP) 3 inch LCD

Creative Expressions with Delightful Ease

The perfect shot waits for no one. Thanks to Nikon you can now own a camera that not only ensures you stay one click ahead of the action with fast intelligent performance, but can fuel your imagination with the all-new versatile Creative Mode to inspire the finest work of art. The Nikon 1 J2 was designed by people who know photography, with portability and effortless operation in mind. With high-speed autofocus and functions such as Motion Snapshot and Smart Photo Selector, the exceptional Nikon 1 J2 allows you to capture artistic memories that will last a lifetime.

Ergonomically designed for comfortable handling and intuitive operation.

Available in a range of colours with compact 1 NIKKOR lenses to match, the clever Nikon 1 J2 is a true digital imaging system operating between the boundaries of still and moving imagery to capture those defining moments you would otherwise miss.

The Perfect Companion for Photographers on the Move

This slender, pocket sized camera is ultra-portable, perfect for any party, a trip to the park or for those globetrotters who like to travel light. Not much bigger than the average smart phone, this camera is surprisingly lightweight for an interchangeable-lens digital camera. Available in a range of six colours from a high gloss white finish to stunning pink with matching lenses for a cool appearance, this camera really is impeccable in design.

Intuitive Operation

The bright 921k-dot , 7.5cm (3-in) LCD monitor, with protective glass allows a wide-viewing angle, perfect for studying every detail in your photos and movies–indoors or out. With clear menus featuring easy-to-understand icons, minimal operational buttons, a built-in flash and a conveniently placed mode dial, you won’t be fumbling with numerous camera controls when trying to capture that key shot. When you really don’t want to think about a thing, you can shoot in auto mode and let the Scene Auto Selector choose the best camera settings for you. With the high-quality imaging technology and the myriad of other advanced functions the operation remains simplicity itself.

Focussing on Speed and Performance

Super high-speed AF CMOS sensor: focuses faster and more accurately than ever before.

With the fastest autofocus system (AF) in the world^[1], unique shooting modes, and brilliant low-light performance, this camera boasts all you need to capture standout stills and movies.

Always striving to deliver the best performance, Nikon’s super high-speed CX-format, AF CMOS image sensor ensures your subject will always be captured in stunning detail. Developed to offer the ideal balance between speed, light sensitivity, resolution and depth-of-field it enables detailed 10.1-megapixel images of subjects moving at any speed, and any light.

The powerful EXPEED 3 image processor has been engineered to deliver unparalleled levels of speed and performance in any situation. Equipped with two powerful engines that can process images at an incredible 600 megapixels per second, the Nikon 1 J2 has superior noise reduction and with this technology allows the camera to operate with groundbreaking shooting modes.

The Advanced hybrid AF (autofocus) system focuses so fast you can capture moments without any delay. This mechanism instantly switches between Phase-Detection AF for shiny or moving subjects, and Contrast Detect AF if your subject is stationary, or poorly lit. And whichever system it chooses, the quick shot-to-shot turnaround gives you the freedom to shoot moments as they unfold without worrying about a thing.

Shooting Modes to Amaze

Nikon 1 shooting modes have been developed to offer results that will amaze you and anyone who sees them. Designed to let you capture shots you never would have believed possible, these innovative functions can start recording images before you fully press the shutter button and continue after you’ve clicked.

Motion Snapshot - Creates a "living image" and captures a moment in time as never before.

Motion Snapshot incorporates the vibrancy of a movie into a still picture, bringing a photo to life in just one click. Easily accessed via the mode dial and using the camera’s ability to capture images before you fully press the shutter button, it simultaneously records a one-second slow-motion movie and a still image. As soon as you’ve taken your shot, it instantly combines the two to create a “living image” and capture a moment in time as never before. You can also select a tune from 4 different types of music available, to add emotion to the moment.

Smart Photo Selector provides you with the opportunity to seize the perfect picture in a split second. Pressing the shutter at exactly the right moment to capture a baby’s fleeting smile or that winning goal, is not always easy. With Nikon’s pre/post capture technology, Smart Photo Selector flies into action as soon as you press the shutter button. It begins to capture images before you even take the shot, and continues after you’re done, ultimately shooting 20 high-resolution images in quick succession. The best shot is instantly displayed on the monitor, and four reserve shots are saved. It automatically deletes the images that have out-of frame figures, blinking eyes or are blurred. The camera recommends shots based on factors such as facial expression, composition, and focus, so you’ll never again miss that smiling face.

Unparalleled levels of speed and precision. With the world’s fastest continuous shot^[1].

High-speed continuous shooting tracks the moving subject and captures a stunningly sharp image in an eternity of a split second. Engineered to deliver full-resolution images at up to 60 frames per second^[2], practically no movement will be too fast to capture. And when you want to focus tightly on one subject, the camera can automatically track the subject you’ve chosen and still capture full-resolution images at 10 frames per second.

With Advanced movie recording you can shoot full HD movies so you can enjoy your creations on the big screen TV with your friends and family. Record Full HD movies up to 20 minutes (1920 x 1080/60i or 1920 x 1080/30p) or up to 29 minutes (1280 x 720/60p). You can also capture high-resolution still images (3840 x 2160, aspect ratio 16:9) by pressing the shutter-release button even while shooting a movie without interruption or shutter sound. And for dramatic effect you can shoot footage in extreme slow motion at either 400 fps(640 x 240/30P) or 1200 fps (320 x 120/30P).

The all-new Creative Mode applies filters and effects to still images before you shoot, so you can enjoy a fresh, fun view of the world. Or if you’re happy with the existing view but want to enhance it, fit it all into one shot, or ensure it is perfectly lit, the Nikon 1 J2 can assist.

Easy Panorama: capture the grand scenery before your eyes in one shot.

A dynamic Panorama image is easy to capture by simply moving the camera following the monitor display. The camera lets you move vertically or horizontally to create magnificent 180 or 360-degree panoramas.

The Night Landscape and Night Portrait functions capture clear photos in low light by instantly combining multiple shots taken at fast shutter speeds. For portraits the camera automatically combines images of the background and the subject captured with the flash, to fully render both the subject and the background. Backlighting HDR (high dynamic range) controls overexposure and underexposure to render a well-balanced, natural image with little noise and with an extensive range of tones.

Express your creativity and capture the perfect night portrait.

Turn a familiar scene into a world of toys with the Miniature effect. A diorama-like image can be created simply by placing focus at the centre of the screen. Express your creativity through the Selective colour option by emphasising specific objects or points in the landscape with colour while turning the rest to monochrome. Activating the Soft tool creates a gentle romantic-looking shot by applying a blurred frame to a sharply focussed image.

Finally the PSAM shooting modes give you the choice as to which elements of exposure - aperture or shutter speed - you wish to control.

A Powerhouse of Imaging Innovation

The family of 1 NIKKOR interchangeable lenses cover practically every type of scene, are all optimized for movie recording, and boast a compact design for superior portability. When you want to use your favourite NIKKOR D-SLR lens, you can do so via the F-mount adapter (the FT 1) that attaches to the camera's 1-mount, and the camera's multi-accessory port gives you the freedom to expand your system even further.

^[1] Among digital cameras with interchangeable lenses as determined by Nikon performance tests. Measured when using the single-point AF mode and the shortest focal length of a standard zoom lens (1 NIKKOR VR 10–30mm f/3.5–5.6), as of June 1, 2012.

^[2] When shooting full-size images with the Nikon 1 J2, you can shoot at approx. 60 fps for up to 12 frames. Focus mode is set at AF-S; focus and exposure for the first frame is fixed.