I am the Nikon 1 J1 - Always ready for you
Busy lives filled with exciting social engagements, or precious opportunities to record time spent with loved ones, demand a camera that can keep up. Designed to think fast and act even faster, the intelligent Nikon 1 J1 easily puts you a click ahead of the action so you'll always be able to capture the moments you want. Equipped with everything you need to capture great photos and movies, this ultra-portable, simple-to-operate automatic camera enables stunningly effortless shooting in any situation. No matter where you might be or what you might be doing, it ensures the best possible results every time.
With the fastest autofocus system (AF) in the world1, four unique shooting modes, brilliant low-light performance, it boasts all you need to capture standout stills and movies.
Quick enough to capture the unexpected, the groundbreaking super high-speed AF system instantly switches between Phase-Detection AF and Contrast Detect AF to deliver razor-sharp results in any situation. Phase-Detection AF, which focuses accurately and quickly on movement, is available during movie recording.
The high-speed image processor enables a quick shot-to-shot turnaround and powers shooting speeds of up to 60 fps.2
When you want to use your favourite NIKKOR D-SLR lens, you can do so via the F-mount adapter (the FT 1) that attaches to the camera's 1-mount.
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Every one of the compact 1 NIKKOR lenses boasts high-quality optics and is optimised for movie recording. When you want to use your favourite NIKKOR D-SLR lens, you can do so via the F-mount adapter (the FT 1) that attaches to the camera's 1-mount, and the camera's multi-accessory port gives you the freedom to expand your system further. Available in many colours, the Nikon 1 J1 may be small but it's a veritable powerhouse of imaging innovation.
With a Nikon 1 in your hand, capturing great images will become second nature in no time at all. Ergonomically designed for comfortable handling and intuitive operation, these intelligent, fully automatic cameras let you shoot any scene with ease. Their sleek bodies boast minimal buttons, so it's easy to become familiar with which ones to use and when. The clear menus feature large, easy-to-understand icons that make it simple to navigate between different functions. A conveniently placed mode dial on the back of each camera offers instant access to a range of clever automatic shooting modes.
Groundbreaking automatic shooting modes
Nikon 1 shooting modes have been developed to offer results that will amaze you and anyone who sees them. Harnessing the camera's phenomenal processing speed and ability to capture images before, and after, you fully press the shutter button, these innovative shooting modes can catch moments you would not normally be able to catch. Motion Snapshot (MSS) brings a photo to life in just one click and Smart Photo Selector (SPS) captures the perfect moment in any scene. Still image mode will make you a master of movement as you switch to shooting sharp shots of the action at up to 60 frames per second2 . Movie mode opens up a host of advanced movie functions, including the chance to take a high-resolution photo while filming a movie.
Whether you want to shoot fast movement, slow movement or no movement, Nikon's all-new CX-format CMOS image sensor ensures you'll always capture superb high-resolution stills and movies.
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All-new image sensor with the fastest autofocus in the world
Whether you want to shoot fast movement, slow movement or no movement, Nikon's all-new CX-format CMOS image sensor ensures you'll always capture superb high-resolution stills and movies. Developed to offer the ideal balance between speed, light sensitivity, resolution and depth-of-field, you can shoot clearer action shots, better images in low light, and easily soften backgrounds to make your subject stand out more. Equipped with a revolutionary super high-speed autofocus (AF) system that boasts the most focus points in the world3, your subject will always be in focus. If you're shooting shiny or moving subjects, the sensor will switch to Phase-Detection AF. If your subject is stationary, or poorly lit, it will opt for Contrast Detect AF. And whichever system it chooses, the quick shot-to-shot turnaround gives you the freedom to shoot moments as they unfold without worrying about a thing.
EXPEED 3: Fast just got faster
To be as fast as a Nikon 1 camera is, you need an engine that can handle speed. EXPEED 3 is a super-fast image processor engineered to deliver unparalleled levels of speed and performance in any situation. Equipped with two powerful engines that can process images at an incredible 600 megapixels a second, it enables a host of innovative functions. You can snap a full-resolution photo while recording a movie and shoot full-resolution stills4 at up to 60 frames per second. Fully capable of managing performance without sacrificing quality, it offers superior noise reduction, so you can enjoy clean, finely detailed images. And because it does everything so fast, it supports high-speed SD memory cards that quickly save every fantastic shot you take.
Motion Snapshot: Bring your stills to life in a click
Every photo is unique, but not many come to life right in front of your eyes. A fantastic way to capture a moment in time as never before, Nikon's unique Motion Snapshot (MSS) makes your photos come alive. Easily accessed via the mode dial, it all happens in just one click. Using its ability to capture images before you fully press the shutter button, the camera simultaneously records a one-second slow-motion movie and a still image. As soon as you've taken your shot it instantly combines the two to create a 'living image'. From the way someone might toss their head before they smile, or someone else might leave the frame before you click, fleeting movements and emotions are captured in a snap. A whole new experience, a Motion Snapshot keeps the story of a moment alive in a way that will delight and amaze you every time you look at it.
The camera recommends shots based on factors such as facial expression, composition and focus so you'll never again miss a smiling face, accidentally cut off someone's head or end up with a blurred image.
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Smart Photo Selector: One shot — five great images to choose from
The most amazing things can happen at any moment, and thanks to Nikon's groundbreaking Smart Photo Selector (SPS) you'll always capture the moment you want. Harnessing the camera's pre and post capture technology, Smart Photo Selector flies into action as soon as you press the shutter button. It begins to capture images before you even take the shot, and continues after you're done, ultimately shooting up to 20 high-resolution images in quick succession. The best shot is instantly displayed on the monitor, and four more are saved for you to choose from. The camera recommends shots based on factors such as facial expression, composition and focus so you'll never again miss a smiling face, accidentally cut off someone's head or end up with a blurred image.
Continuous shooting: Action at 60 frames per second
When it comes to capturing smooth shots of fast action, you need unparalleled levels of speed and precision. With the world's fastest continuous shot5, Nikon 1 cameras have outdone themselves. Engineered to deliver full-resolution images at up to 60 frames per second6, practically no movement will be too fast to capture. And when you want to focus tightly on one subject, the camera can automatically track the subject you've chosen and still capture full-resolution images at 10 frames per second. Whether you want to capture kids or pets as they dash about having fun, or your friends as they whizz about the city on bikes, a Nikon 1 camera will bring a new dimension of speed to every scene you shoot.
Advanced movie mode: Made with movie-making in mind
Whether you're recording a family event or an arty film, nothing beats the joy of shooting a film on a camera that can deliver stunning Full HD movies. With all functions optimised to capture incredibly clear video footage, Nikon 1 cameras deliver superb high-resolution results. You can take full-resolution photos while filming, without interrupting recording. And you can shoot footage in extreme slow motion for dramatic effect. Action scenes are easy because Phase-Detection AF, which is quick to focus on moving subjects, is available during recording. Thanks to the large image sensor and high ISO sensitivity, you can shoot clear footage with low noise, even in low light, and easily soften backgrounds to make your subjects stand out. And whatever you're filming, the range of compatible 1 NIKKOR lenses opens up a world of creative possibilities.
1 For further details please visit www.europe-nikon.com. Specifications may change without notice.
2 The world's shortest shooting time lag (as determined by Nikon performance tests). Measured when using the single-point AF mode and the shortest focal length of a standard zoom lens (1 NIKKOR VR 10-30mm f3.5-5.6). As of August 5, 2011.
3 The focal plane Phase-Detection AF with the world's widest area coverage of 73 points. You can choose the world's widest area coverage (73 focus points) when using the single-point AF mode from user settings.
4 Full-resolution images in movie mode (aspect ratio 16:9) 3,840 x 2,160 (1,080/60i)
5 World's fastest continuous shooting: Max. 10 fps in subject tracking AF mode and max. 60 fps in full high-definition, fixed-focus mode. As of August 5, 2011
6 With default settings, you can shoot at a high speed of 10 fps by pressing the shutter-release button down all the way. While shooting, will focus on the subject within the AF area in the center of the screen. Face-priority AF is not available.
You can adjust the shooting speed to 30 fps and 60 fps by changing the settings from the shooting menu [shutter], [electronic (Hi)].