I already own an old Nikon 5200, so was looking for something to step up from towards SLRs.
I spent a lot of time searching reviews and advice on this type of camera, a major competitor was the Panasonic Lumix FZ18. However after ordering the Lumix it just didn't feel right. The only advantage I could see was that it had better reviews in most cases, which was down to it's automatic 'point and shoot' mode being much better than that of the Nikon.
However I sent it back and ordered the Nikon. The Nikon had a good, well made feel to it, (I prefer it being made from metal) and I've found its auomatic mode to be absolutely fine, though by doing some fiddling around with its modes, semi automatic and automatic modes you can acheive fantastic results. This is not a camera for those who want to point and shoot, if you're interested in photography and want to learn more about SLR type cameras then this is the camera for you. If not, I'd reccommend the Lumix.
I did not buy this camera for the 'superzoom' quality. It does not perform well in dark light at full zoom, recieving a lot of noise. However having used it for just an hour it's macro mode is fantastic. I've yet to use it for my other favourite shots; night landscape however if its anything like my old 5200 (which took awesome photos in this scenario compared to cameras like it) then I'm sure it'll be amazing.
The only thing I don't like about this camera is the lens cap; its just a push on one, rather than the click fit type on the Lumix.