Surprisingly compact, the new COOLPIX P7700 from Nikon is the perfectionist’s camera. Ensuring vivid images with beautiful bokeh, the P7700 offers stunningly bright, quality optics which when combined with intelligent performance and special effects, create outstanding photos and Full HD video. Master-crafted with portability and effortless operation in mind the COOLPIX P7700 opens up more possibilities, and places control in your hands.
Thanks to the versatile 28–200mm NIKKOR 7.1x zoom lens with its fast f/2.0-4.0 aperture you can capture beautifully sharp, richly coloured images. Whatever the light conditions, this advanced NIKKOR lens maintains high brightness throughout the zoom range and when combined with the large back-illuminated 1/1.7-inch, 12-MP CMOS sensor the COOLPIX P7700 delivers clear, detailed images in any light.
Advanced Nikon lens technology ensures outstanding precision, sharp resolution and high contrast. Two ED glass elements minimise chromatic aberration, a Neutral Density filter enables greater exposure control and the seven blade rounded iris aperture allows beautifully natural background blur. When you want to control the quality of light, you can use the camera’s built-in pop-up flash with commander function, and make use of the Nikon Creative Lighting System from the range of compatible Speedlight flash units available.
The fast EXPEED C2 image processing system delivers superb sensitivity performance with reduced noise, even at high ISO, and together with Lens-shift VR image stabilisation ensures this camera produces photographs you can be proud of, at surprisingly low light levels.
The Nikon COOLPIX P7700 is designed to keep up. A near-instant start up time, easy access to key camera settings, impressive AF speed and short shutter release time-lag, mean it really is ready for anything. And don’t forget the range of Continuous Shooting modes that help make sure you never miss that perfect shot.
The 7.5cm (3.0-in.) 921k-dot vari-angle monitor opens out from the left and is fully articulated. With its wide viewing angle and anti-reflection coating it lets you shoot from any angle and achieve unique perspectives in both photos and videos.
Whether you prefer to take full advantage of the auto-mode function, use the many effects and filters to suit your shooting conditions, or take greater creative control with one of the PSAM modes, you will enjoy producing fantastic photographs and movies with simplistic ease.
Front and rear command dials offer easy access to key camera settings and provide smooth manual control. Three user modes allow you to recall your preferred PSAM camera settings instantly, and two customisable function buttons let you bypass the menu and set shortcuts to your favourite camera settings. With RAW format shooting the camera allows images to be shot and saved in high-quality NRW format even when using in-camera features such as Continuous Shooting and Picture Control. And if you like your photographs to take on a different style you can use effects such as Painting, which makes your image look as if it were painted, or filters like Selective Colour, that lets you create a monochrome shot and add a flash of colour.
The COOLPIX P7700 will satisfy any budding director looking for something portable yet versatile. At the touch of a button you can shoot Full HD (1080p) video with stereo sound and taking advantage of the optical zoom to create the perfect scene. And creative control is maintained with options to adjust aperture, shutter speed, ISO sensitivity, filters and effects, so you can shoot movies with the exact visual effect you want. The built-in microphone captures clear high quality audio, but you can further improve the sound recording using the external microphone input. And with HDMI connectivity your clear, crisp recording can be enjoyed directly on HD televisions.
The COOLPIX P7700 is compatible with Eye-Fi X2 (or later) cards for direct transmission to smart phones so you can keep those special moments close or share with your friends by uploading photos or movies to a favourite social networking site. Conventional SD, SDHC and SDXC memory cards are also compatible.
The COOLPIX P7700 - the portable creative companion you won’t want to be without.
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