Chris Holmes writes well, but unfortunately doesn't understand smoking as well as he probably understands hypnotherapy. Credit where credit is due though, he is right on a few things, ie that Nicotine is a poison (what's new), that Nicotine Replacement Therapy doesn't help people quit smoking (yawn)and that there is something dodgy about Allen Carr (well documented elsewhere).
Where he departs into fantasy is to claim that smoking is a habit rather than nicotine addiction, comparing it to nailbiting. Well, personally I've never met a nailbiter who suffered physical & mental withdrawal symptoms when quitting their "habit", or who was willing to die or be crippled rather than stop their nasty little habit.
He claims that nicotine does nothing other than make people feel nauseous when they first start smoking; funnily enough, I never did.
He claims that it cannot be addictive as it does not intoxicate; strangely, exactly the argument used by the Tobacco companies for many years before they admitted their filthy product was both addicitive and harmful.
He fails to understand the well documented science of how nicotine affects and changes the brain chemistry, and how smoking releases dopamine, a feel good reward chemical.
So why doesn't NRT work then ? Ironically, Holmes himself actually identifies (and then dismisses)the actual reason; giving an addict the substance they are addicted to cannot cure that addiction - simples ! In addition, any smoker who has ever tried NRT will know that it is a poor substitute for "the real thing"; it doesn't give the hit that smoking does, hence why NRT is also not "abused" by kids.
Finally, just a thought on hypnotherapy itself; how many people do you know that have quit smoking ? And how many of them quit by seeing a hypnotherapist ? Thought so. Personally, i have never met 1, and I have met/know a lot of ex smokers. I even tried it myself once, and it was cobblers; lit up as soon as I got home.
Anyone see Celebrity Quitters on Channel 5 recently ? 4 Micro celebrities quit, and were force fed NRT. They were followed for a month and monitored using carbon monoxide meters to ensure they were not cheating. Of the 4, one decided to have hypnotherapy as well. Strangely enough, he was the only one to relapse during the 4 weeks....
Still, according to Mr Holmes, quitting is as easy as a 2 hour session appealing to your mysterious subconscious, that (conveniently) only a hynotherapist can communicate with.
You can believe in his miracle cure, and no doubt hand over a large sum of cash in the process, or you can use the method that actually works, and costs nothing - quit cold turkey, and promise yourself you will not smoke just for today. I did that 6 months ago, and my "subconcious" had F-all to do with it.
The medical profession is wrong to promote NRT, and the Pharma companies are making a mint out of a con, but Mr Holmes will be dissappointed if he believes this book will upset them them in any way.It might just make them laugh though.