These straightners are great! Ok, they don't have a million heat settings or a cordless option but they do their job VERY well. I have thick, wavy hair and it only takes me about 5 mins to get my hair absolutely perfect. Lots of my friesds have GHDs but I don't really see any difference between their hair and mine (well, colour obviously and length and all that!). The straightners get really hot and style easily and quickly. They don't promise a load of rubbish, they just say that they promise to do their job-straighten hair!