Nicholas Lovell helps companies make money from the transformative power of the Internet.
Nicholas is the author of The Curve, a book about how to make money when everything is going free, pubished by Penguin in the US and the UK and in translation in German, Spanish, Dutch, Korean, Russian and Chinese.
His website, GAMESbrief (www.gamesbrief.com), gets 20,000 readers every month who are seeking to learn how digital distribution is transforming the games industry - and how to apply that knowledge to other entertainment industries. Through GAMESbrief, he has self-published a range of including How to Publish A Game, Design Rules for Free-To-Play Games and The F2P Toolbox.
His clients have included games companies like Square Enix (the creators of Tomb Raider), Exient, Firefly, Sega and nDreams, media companies like Channel 4, Channelflip and IPC Media and financial investors of all stripes. He used to be an investment banker but he tends to keep that quiet these days.
Nicholas is a contributor to the Wall Street Journal, Gamasutra and his articles have appeared in the Guardian, MCV, Develop, the Bookseller (online), Pocket Gamer, Edge, TechCrunch and Wired. Nicholas has also written a role-playing game supplement for Steve Jackson Games, a short story called Mind Games and about sailing in Practical Boat Owner.
Nicholas is a frequent speaker at events such as TEDx, Wired, Futurebook, the London Book Fair, the Social Games Summit, the Browser Games Forum (Frankfurt), iGAP (Dublin), Develop, Mash (Dublin), Games Invest, Games for Brands, Digital Shoreditch, Game Connection (Paris) and the Virtual Goods Forum (Berlin).
He lives in London with his wife and two children. When he's not playing games, he loves sailing.