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Review
"Essential reading for anyone who's serious about running a life coaching, executive coaching or business coaching practice." Jonathan Jay, founder of The Coaching Academy" A highly recommended resource book that all coaches should own. this book is a marvelous 'insider guide' to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author's pure experience. The lack of jargon means that the reader is informed & supplied with the necessary tools to be effective, as well as being given invaluable 'tricks of the trade' to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book & it has changed the way that I now approach marketing as a coach." Grant Willcox 2Excel Coaching" Hannah McNamara is a successful coach who has the rare quality of actually walking her talk. In her informative new book she shares her secrets of success. A must read for all coaches." Caroline Shola Arewa, Health and Success Coach. "For all coaches who refuse to settle for mediocrity and are going for gold. At last a coaching book about marketing know-how!" Shipla Unalkat, author."
Product Description
This work includes all the tools you need to succeed in coaching. "Niche Marketing for Coaches" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: identify your own, personal niche; use the marketing techniques which work best for coaches; anticipate your prospective clients' wants and needs; work with coaching tools and models when planning your marketing strategy; set your coaching rates and put packages together; win business from individuals, sole traders, and large organisations; write press releases, brochures, websites, sales letters and much, much more.
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Most Helpful Customer Reviews
15 of 15 people found the following review helpful
Format:Paperback
As a fledging life coach I must say that the marketing side of the business was the scariest area to contemplate. After looking at Hannahs marketing website and being impressed with that I decided to buy the book. I am very glad that I did. It is presented clearly and concisely with an appropriate amount of humour. You'll need to buy the book to find this out but I suspect not many marketing books mention ducks!!! It is not dry and it is crystal clear that Hannah sure knows her stuff. It has exercises that you can do to build up your plans and work towards your goals. I bought mine from her website and she had kindly signed it, a sign to me that she cares about her business and who she connects with.
If you are going to buy one book on marketing for coaches then make it this one.
If you are going to buy one book on marketing for coaches then make it this one.
9 of 9 people found the following review helpful
Format:Paperback
I thought I knew a fair bit about marketing until I read this book. A must for every coach, and business owner/ entreupeuner who wants to expand and make their business more effective. Having a great product alone will not pay the bills, this book will help you to pay the bills and more if the principles are applied, it is priceless and worth every pennny.
3 of 3 people found the following review helpful
Format:Paperback
This was the first non-fiction book I've ever read that I could hardly put down!! It has a style that is easy and engaging. I'm not new to coaching but I am new to marketing my coaching and I found Hannah's advice relevant, clear and motivating. There are lots of good ideas here which are great for new or experienced coaches alike and Hannah demystifies many terms with her 'Jargon alerts'. Whenever I feel my marketing efforts are flagging, I go back to this book for a boost!!
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Most Recent Customer Reviews
Support where you need it
The author really puts the spotlight on what to do and what not to do.
I wish I had bought the book before I started my coaching practice. Read more
I wish I had bought the book before I started my coaching practice. Read more
Published 4 months ago by Georgina Shaw
Great tips from someone who has been there
Hannah really understands the marketing game, and as someone new to running a business, her tips have been inspirational. A book I will keep going back to. Highly recommended
Published 18 months ago by Dev Elopment
thought provoking
I found this book to be thought provoking and it did make me think through my strategy for coaching and my target market.
Published 22 months ago by Mrs. Gail Radka
Marketing Help for Coaching - a great guide!
A really useful book to help keep focused on marketing activity for coaches. Also very much worth subscribing to Hannah's website!
Published on 10 May 2010 by A. J. Jones
For coaches by a coach
This is a great resource for coaches in any field. Hannah McNamara understands marketing and coaching. Read more
Published on 24 Mar 2010 by A. E. Lewis
Simple, Straightforward, a must for all Coaches
Marketing and Niches are 2 of the main areas that Coaches are afraid to venture into. With this book Hannah helps the reader focus on simple, straightforward acions that if... Read more
Published on 24 Jan 2010
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