Most helpful positive review
38 of 40 people found the following review helpful
One of the most gentle dyes available; great results
on 31 January 2011
[I've posted this in the US listing too - the info applies on both sides of the pond]
I'm a big fan of this product and I've used several of the medium/dark browns from the same range. I like the Medium Ash Brown the best because I find that cooler browns look good with my green eyes, but the darker ones are nice too.
I don't have that many grey hairs, but I have enough that I want to colour my hair. For years, I used home dye kits that contained ammonia and peroxide (anything you have to mix with an accelerator will contain these). They did a huge amount of damage to my hair, making it brittle and frizzy. A couple of years ago, I decided to only use products that would stain the hair rather than those that would lighten the hair. First I used henna based dye, but it was too messy and time consuming, and it smelled bad. Then I switched to Tints of Nature "Changes" in the Dianthus shade, which I loved, but it seems to have been discontinued.
After much searching for a good compromise between more healthy/less permanent options and budget/availability issues, I've found that Loving Care gives really great results. It's easy to use, smells fine (which is important for me because I'm asthmatic), and rinses out easily. I find it doesn't stain my pillows or sheets, even though most of them are white - just make sure your hair is totally dry when you go to bed. If any dye or tinted water drips onto your clothes or towels, I've found that it comes out in the wash just fine because this is only a stain rather than a hardcore dye.
Note: You do need to use it more frequently than other dyes because it washes out, but you won't get that awful stripey effect at your roots, because it's far more gentle and subtle than the dyes that you mix together. I notice a very slight gradation if I examine any of my grey hairs, but it's less obvious than the way it used to be.
-Easy & quick to use
-Great for root touch-ups because you can use a little of the bottle at a time and keep the rest - no mixing required
-No ammonia or peroxide (I presume this means it's safe for pregnant women, but I haven't done the research on that)
-Won't ruin towels or clothes
-Provides subtle overall stain; natural colour variations will still shine through
-Leaves hair in great condition
-Very consistent results
CONS: (mostly marketing/distribution related - these don't affect my fondness for the product)
-I live in Ireland and have found it very hard to find this stuff over here. It seems everyone is conspiring to make me use peroxide! I can't get them shipped to Ireland without paying extortionate shipping costs/duties and I can rarely find them here, so I usually buy them when I visit the US.
-I think the price for this should be around $5.50 a box, because the quantity isn't huge - I usually need 1.5 or 2 bottles for one full application. I would buy it in a drugstore in the US for $6-6.50 and feel like I had gotten a decent deal, but it's fair to assume that things will be cheaper if you buy them online in bulk. At the time of this posting, this seller's listing works out at nearly $10 per box including shipping - that's way too much for something you need to top up every 3 weeks.
-I find it REALLY annoying the way they keep changing the name of this! Years ago, it was called "Loving Care", and now the US name is "Clairol Natural Instincts Loving Care Color", and the European name is "Clairol Nice `n' Easy Hair Colourant by Loving Care". If all those names weren't confusing enough, the names and packaging for the non-permanent version (this listing) and the semi-permanent one (with nasty mixing chemicals) are almost identical. I accidentally bought 4 boxes of the semi-permanent kind in a store recently and had to return them - only to find that they didn't stock the non-permanent ones at all.
That said, this is still my favourite dye on the market.