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Frankel presumes most women grew up in a home that oppresses women from growing up into full adults. What may have been true for 1954 is not as true today. However, her challenge is still with merit, and in 2004, it crosses the gender barrier. We men should be taking notes from Frankel. There are plenty of little boys among us who need to work as men.
"Rosie the Riveter" ads during WWII encouraged women into the workplace, but often as factory and shipyard works. There was no "Annie the Accountant" or "Sally the CEO" campaigns. Being all you can be means being more than you were as a child. Frankel helps show how women can be more than little girls in the office place, and garner success as a result.
It is important to note that as much as this is an important book for women who esteem to be seen as professional should read, men also should read it. Not every man has reached his potential, and some fall to the same problems, in a masculine variation, as do some women. Fear, exhibited through the lack of initiative and an overborne, unnecessary kindness, holds many people back.
Objective, straightforwardness is much of what Frankel asserts.
Being professional doesn't mean you need to convert into a stomping intimidator, but it does mean being firm, not wincing when rejection is forthcoming, and thinking about more than immediate relationships. It is about getting the job done well, in concert with others, but never becoming weak while doing it all. You have expertise. You have training. You have what it takes.
Although Frankel is a professional coach, her book itself shows a coach is not needed. You need to be in control of your career, without worrying about the next person. Retain your ethics, your integrity and your aplomb, but it is your job to lead the way through your professional life. No parents, no coach, no friends are responsible for this.
I fully recommend "Nice Girls Don't Get the Corner Office: 101 Unconscious Mistakes Women Make That Sabotage Their Careers" by Lois P. Frankel. Follow it up with the classic Dale Carnegie book, "How To Win Friends And Influence People," to learn the other side of the professional relationship balance.
Anthony Trendl
Her analysis of gender training (such as Nice Girls Aren't Loud) are pretty much what I heard as a child. Yet...what a delicate line women must walk, as being tough is interpreted as bitchiness instead of hard-headed business savvy. So here's the problem; Frankel advises worrying less about being liked, advises apologizing sparingly -- not profusely and frequently, but that isn't the same as permission to have a take-no-prisoners attitude. While occasionally being disliked is going to be hard on women who work cooperatively and not in a hierarchical manner, Frankel explains why niceness may short-circuit the path to a deserved top spot.
While Frankel's book has excellent advice about avoiding subtle but destructive body language and practices like apologizing and making declarative statements into questions, as well as failing to blow one's own horn as needed, there are other books that explain the male-dominated playing field such as "Hardball for Women." It's not enough to understand our own failures to mesh into a world where men pretty much make the rules, it's also important to understand the rules thoroughly. "Rules favor the rulemakers, and when they don't, the rules are changed." Look at the troubles of Carly Fiorina and the attitudes towards Martha Stewart to see some of the pitfalls that can trap someone while following the advice in Frankel's book without understanding all the rules or new rules of behavior.