 Trade In this Item for up to £4.20
Trade in The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit for an Amazon.co.uk gift card of up to £4.20, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Review
A unique guidebook for any global company or entrepreneur hoping to understand how to stay one step ahead of the competition. This book should be in the rucksack of any executive or entrepreneur hoping to move quickly and stay ahead of the pack. --Wayne Garvie, Managing Director of Content & Production, BBC Worldwide
A Comprehensive look at trends and a source of inspiration for anyone interested in making greater use of trends in their business --Gavin Emsden, Food & Beverage Insights Director, Nestle UK
Provides an insightful framework and pragmatic 'how to' approach to identifying, undersatanding and leveraging trends. A 'must-read' reference. --Marcel Engh, Vice President, Brand Entertainment, Sony Music Europe
A Comprehensive look at trends and a source of inspiration for anyone interested in making greater use of trends in their business --Gavin Emsden, Food & Beverage Insights Director, Nestle UK
Provides an insightful framework and pragmatic 'how to' approach to identifying, undersatanding and leveraging trends. A 'must-read' reference. --Marcel Engh, Vice President, Brand Entertainment, Sony Music Europe
Book Description
The Next Big Thing: The Complete Guide to Spotting and Forecasting Consumer Trends for Profit explains how to uncover new trends - enabling you to gain control, boost profits and gain competitive advantage.
Inside This Book
(Learn More)
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
2 of 3 people found the following review helpful:
5.0 out of 5 stars
A practical, must-have guide for anyone serious about business,
This review is from: The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit (Hardcover)
It's hard to find books that actually show you how to integrate trends and trend forecasting into your business - but this one does just that. It steers you though the process; offers hints and tips; gives examples of current and growing trends and includes insightful advice from senior execs in the field. A practical, must-have guide for anyone serious about business.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
It's never too late to know what's happening out there,
By
This review is from: The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit (Hardcover)
A really useful book for any business person wondering how to use trends within their business. It shows you how to spot, analyse and use trends, and focuses on real life situations and practical applications. Now if only I had the time to put it all into practice! In times of recession every business needs to know as much as they possibly can about what's happening out there and try to adapt accordingly.
0 of 1 people found the following review helpful:
5.0 out of 5 stars
Essential reading for marketers,
By Mrs Media Junkie (London, UK) - See all my reviews
This review is from: The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit (Hardcover)
Whilst there is a wealth of trend books for marketers, there was a real lack of help on the practicalities of trend-spotting, until now. Higham covers everything from the definition of a trend (often misinterpreted by many an advertiser or agency executive), to how to identify them and most importantly, how to apply them. The book is peppered with tons of examples from big brands, quotes and pointers from top brands and their agencies. What I like about this essential guide is that it is well organised and easy to read, which would give it appeal to students and senior marketing executives alike.
Share your thoughts with other customers: Create your own review
Would you like to see more reviews about this item?
|
Most Recent Customer Reviews |
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > Economics
- Books > Business, Finance & Law > Management > Management Skills > Decision Making
- Books > Business, Finance & Law > Professional Finance > Forecasting
- Books > Business, Finance & Law > Sales & Marketing > Market Research
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Entrepreneurship
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Law for Small Businesses
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Sales & Marketing
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
