- Paperback: 320 pages
- Publisher: Pentacle Works The Virtual Media Company; Second Edition edition (28 Feb 2008)
- Language English
- ISBN-10: 0953486966
- ISBN-13: 978-0953486960
- Product Dimensions: 22.4 x 15 x 2.2 cm
- Amazon Bestsellers Rank: 2,080,411 in Books (See Top 100 in Books)
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Review
'Making it happen' is Obeng's constant refrain and his books are an antidote to the dryness of much managerial theorizing. Old world they are not. --Financial Times
Eddie's New World analysis was a vital catalyst in our programme of change and reinvention in Sony. Plus his unique style added greatly to making it highly entertaining along the way. --Miles Flint, President, Sony Europe
Thought provoking and highly effective. --Judy Gibbons, Vice President, MSN Microsoft
Eddie's New World analysis was a vital catalyst in our programme of change and reinvention in Sony. Plus his unique style added greatly to making it highly entertaining along the way. --Miles Flint, President, Sony Europe
Thought provoking and highly effective. --Judy Gibbons, Vice President, MSN Microsoft
Product Description
Why do you need new rules? There's a fundamental shift in the business environment out there. We need to thrive on complexity, ambiguity and incompleteness. Prof. Eddie Obeng has identified, developed and proved 12 pragmatic rules - ways to think, behave and act for success in this challenging business world.
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