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Product Description
Product Description
Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested–in–the–trenches strategies for launching a new product or service. And you get a frank, in–depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start–up capital in an increasingly competitive environment, and much more. Key topics covered include:
- Developing a winning NPD strategy
- Generating bold new ideas for products and services
- Understanding what your customers really want
- Keeping projects on track, on budget, and on–time
- Building effective cross–functional teams
- Planning and executing a blockbuster launch
- Collaborating with global partners
- Maximizing your chances for success
No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
From the Back Cover
Know the insider secrets, get your products to market, and make money!
Looking to improve your product development process? This practical, behind–the–scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success.
- Develop your NPD strategy
Generate ideas forproducts and services
Understand what your customers really want
Keep projects on track
Have effective cross–functional teams
Collaborate with global partners
Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
I used this book while completing a BSc in engineering management and found it invaluable as a subject guide.
It's also written in an entertaining manner, so you can read quickly through it and you'll get loads of information. Great bang for your buck.
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