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New Product Development For Dummies [Paperback]

Geoffrey Nicholson , Robin Karol , Beebe Nelson
4.5 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

15 May 2007 For Dummies
The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested–in–the–trenches strategies for launching a new product or service. And you get a frank, in–depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21 st century marketplace, getting start–up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on–time Building effective cross–functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.

Frequently Bought Together

New Product Development For Dummies + The Product Manager's Survival Guide: Everything You Need to Know to Succeed as a Product Manager + Take Charge Product Management
Price For All Three: 39.08

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Product details

  • Paperback: 388 pages
  • Publisher: John Wiley & Sons; 1 edition (15 May 2007)
  • Language: English
  • ISBN-10: 0470117702
  • ISBN-13: 978-0470117705
  • Product Dimensions: 24 x 19 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 201,177 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

Anticipate the needs of your customers and launch your new product or service successfully Know the insider secrets, get your products to market, and make money! Looking to improve your product development process? This practical, behind–the–scenes guide provides the edge you need to develop and launch new products or services. No matter your size or type of business, you get tips for generating winning ideas, satisfying your customers, planning a blockbuster launch, and increasing your chances of market success. Develop your NPD strategy Generate ideas forproducts and services Understand what your customers really want Keep projects on track Have effective cross–functional teams Collaborate with global partners

About the Author

Robin Karol is CEO of the Product Development and Management Association (PDMA), a professional society that creates and nurtures a global community in which people and businesses learn to grow and prosper through innovation and the introduction of new products. Robin is an adjunct full professor at the University of Delaware Lerner School of Business Administration, where she teaches courses on the Management of Creativity and Innovation. Robin worked at DuPont for 23 years in various aspects of innovation and new product development, achieving the role of Director of Innovation Processes. A certified new product development professional (NPDP), she received her PhD in Biochemistry from the State University of New York at Buffalo. She has numerous publications and has presented at many conferences and workshops. The Industrial Research Institute (IRI) presented Robin with its Maurice Holland Award for the best paper in its journal Research–Technology Management in 2003. Beebe Nelson is Co–Director of the International Association for Product Development (IAPD), a consortium of leading product developers who come together to improve their ability to execute new product development. She has organized, chaired, presented at, and facilitated conferences and workshops in product development, and has contributed chapters and articles in a number of venues. From 1998 to 2003, she was Book Review Editor of the Journal of Product Innovation Management, a publication of the PDMA. Beebe is a certified new product development professional (NPDP) and holds a doctorate in philosophy from the Harvard Graduate School of Education. Beebe has taught Philosophy at the University of Massachusetts at Boston and most recently in the College of Management at UMass–Lowell. She chairs the Advisory Council of Partners in Ending Hunger, a not–for–profit organization located in Maine.

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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Useful introduction 28 Mar 2010
By Antonio
Format:Paperback|Verified Purchase
Wide-ranging, accessibly written and clearly organised. I'm not sure the Dummies format helps the authors - they seem a bit insure who they're writing for - but overall I found the book v. constructive.
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5.0 out of 5 stars Turn Dummies into Einsteins 4 July 2010
This book is an excellent starting point for anyone either new to new product development or studying the subject. it is a very comprehensive book that is easy to read and understand and gives an excellent insight to a very difficult subject.

I used this book while completing a BSc in engineering management and found it invaluable as a subject guide.
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Most Helpful Customer Reviews on (beta) 4.3 out of 5 stars  11 reviews
7 of 7 people found the following review helpful
5.0 out of 5 stars A must-have for product development and marketing professionals 28 Jun 2007
By S. LaLiberte - Published on
As a former student of Beebe's, I can offer a first-hand account of her practical and useful suggestions. I have used her methodologies and seen the positive results in my own position. Whether you are new to the game or a seasoned professional, the logical organization of this book offers an easy-to-follow "how-to" of new product development and incorporates the latest thinking and methodologies for easy implementation. Students will benefit from the real-life examples, and experienced practitioners will be shown problem solving in a new light, finding that there are almost always alternate ways of viewing the same challenge with drastically different results. Regardless of your experience level, industry, or base knowledge of product development, New Product Development For Dummies (For Dummies (Business & Personal Finance))is a must-have for your business learning library, and should be revisited often for fresh ideas. Happy reading!
6 of 7 people found the following review helpful
1.0 out of 5 stars Not much help for the little guy 22 Oct 2011
By Elizabeth Dowell - Published on
Format:Paperback|Verified Purchase
Do not purchase this book if you are an independent inventor. This book is geared towards people who work for large corporations, and I found it a terribly frustrating read as I was thinking that I was one of 'the rest of us', to whom this book is supposedly targeted. I was hoping for a great how-to read, and unfortunately took away very little useful information.
3 of 3 people found the following review helpful
4.0 out of 5 stars Good book for an overview of the field 25 Aug 2010
By Carlos Barragan Orbe - Published on
Format:Paperback|Verified Purchase
If you're looking for an overview of the New Product Development field with tips to get you started, this is a great resource.

It's also written in an entertaining manner, so you can read quickly through it and you'll get loads of information. Great bang for your buck.
1 of 1 people found the following review helpful
5.0 out of 5 stars a great primer 27 Aug 2011
By Eric Muller - Published on
Format:Paperback|Verified Purchase
I am looking at changing my career and wanted to know more about new product delevopment as a possible growth potential. The first chapter alone had anough meat to not only understand where this type of career would be going but develop a fairly decent talk track for an interview. I like the book and it will meet my goals.
5.0 out of 5 stars Excellent book on product management 26 Mar 2014
By Amazon Customer - Published on
Format:Paperback|Verified Purchase
About two years ago I took a position in Product Management and this book was very helpful to me. I bought a few other books in this field, but this was by FAR the most helpful to me. There was a ton of applicable information that was very helpful to me. I would highly recommend this not just for new people but for anyone in product management as I am sure they will pick up some new ideas.
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