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Product Description
Product Description
Packaging is everywhere. Traditionally a means of preserving, protecting and promoting products, the rise of environmental issues and globalization mean that todays packaging designers must do more to create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context. It takes the reader behind some of the worlds best-known brands to meet the designers, clients, marketers, technologist, scientists, environmentalists and retailers, to tell their stories about the development of some of the most remarkable packs of our time. Showcasing the best packaging design from around the world and presented through new colour photography, it also features in-depth case studies of some of the most innovative design processes in the field, with interviews, concept sketches and diagrams.
About the Author
Janice Kirkpatrick graduated in graphic design from Glasgow School of Art and in 1985 co-founded the international design consultancy Graven Images where she is Creative Director. A writer, broadcaster and lecturer, she has also curated several exhibitions including `The Good Buy Girl' for the Design Museum, London,
and `UK Style' and `UK PackAge' for the British Council.
and `UK Style' and `UK PackAge' for the British Council.
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3 of 5 people found the following review helpful
Format:Paperback
This book is very nice to read. The layout of all the work and even the text is set out in a way that makes it very enjoyable to read. I would definitely recommend it for anyone interested in design. I currently study Product Design and managed to draw lots of inspiration from it.
3 of 5 people found the following review helpful
Format:Paperback
Brilliant book, it has really inspired me in my work and the photographs are gorgeous.
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