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Product Description
In much the way that the CD replaced the album, the poster has waned as a messaging vehicle. The poster has now become a postcard and e-mail blast, leaving many to long for the lost age when posters were not only major promotional vehicles, but also artwork worthy of framing. Some of the world s best designers couldn t stand idle while the poster fell by the wayside. They turned to the poster for personal expression and as an outlet from more restrictive mediums. This book showcases their breathtaking artwork, which has proven that the poster can still serve as a worthy communications tool, and in doing so, has brought the poster back to prominence. New Masters of Poster Design is a compilation of some of the world s finest new work.
About the Author
John Foster s posters have been featured in every major design publication and in numerous books. His clients have included MGM, Coca-Cola, AOL and Hilton to FX, National Geographic, and The National Zoo. He lives in Alexandria, Virginia.
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Customer Reviews
Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Paperback|Amazon Verified Purchase
This book contains some excellent examples of poster designs from 30 designers/agencies (you can see which designers have been included if you use the 'Look Inside' Option in the top left hand corner of this page). The posters cover a wide array of topics, including music, theatre, domestic violence, events, sex and museums.
Each designer is given 6-8 pages - the first is a written overview of their work, their creative philosophy, a biography and why posters are important. A selection of their posters are then presented over the next several pages. Unfortunately, only one or two posters are given full page glory. The rest are presented as quarter page or half page images. This is the first disappointing aspect of the book - I, and I'm sure many others, would have happily paid more money to see all the posters presented on individual pages. Posters need to be shown as large as possible to do them any justice and I think the quarter/half page images are very weak. I felt I couldn't appreciate the work as much as the larger images and, in my opinion, I couldn't fully appreciate their context. The last couple of pages of each "chapter" are the thumbnails of the posters you have just seen together with some accompanying text that provide answers to the following questions:
Title
Client
Size
Printing process
Inks
Are posters what you predominantly do for this client?
Comps presented
Revisions
Approval
Involvement with final printing
There is also a little paragraph about the poster itself.
The second flaw to this book is that whilst 30 designers'/agencies' work is presented, they are from the following countries: USA (15), France (1), China (2), Germany (2), Israel (2), Poland (1), Iran (1), Canada (2), Switzerland (1), Russia (1), Netherlands (1), Slovenia (1). A more thorough book would have included work from the UK, Japan, South America and Australia. The US bias was a poor choice from the publishers. The final chapter of the book does present a selection of thumbnails from other budding poster designers of the world, but really seemed like an after thought and had very little point to it.
Overall, I think this book could have been much better and I would have paid more for a more thorough publication. If you're into posters, then I suspect you'll buy this book regardless of my review. If you just having a passing interest in them, I'd advise you to spend your hard earned cash elsewhere.
Each designer is given 6-8 pages - the first is a written overview of their work, their creative philosophy, a biography and why posters are important. A selection of their posters are then presented over the next several pages. Unfortunately, only one or two posters are given full page glory. The rest are presented as quarter page or half page images. This is the first disappointing aspect of the book - I, and I'm sure many others, would have happily paid more money to see all the posters presented on individual pages. Posters need to be shown as large as possible to do them any justice and I think the quarter/half page images are very weak. I felt I couldn't appreciate the work as much as the larger images and, in my opinion, I couldn't fully appreciate their context. The last couple of pages of each "chapter" are the thumbnails of the posters you have just seen together with some accompanying text that provide answers to the following questions:
Title
Client
Size
Printing process
Inks
Are posters what you predominantly do for this client?
Comps presented
Revisions
Approval
Involvement with final printing
There is also a little paragraph about the poster itself.
The second flaw to this book is that whilst 30 designers'/agencies' work is presented, they are from the following countries: USA (15), France (1), China (2), Germany (2), Israel (2), Poland (1), Iran (1), Canada (2), Switzerland (1), Russia (1), Netherlands (1), Slovenia (1). A more thorough book would have included work from the UK, Japan, South America and Australia. The US bias was a poor choice from the publishers. The final chapter of the book does present a selection of thumbnails from other budding poster designers of the world, but really seemed like an after thought and had very little point to it.
Overall, I think this book could have been much better and I would have paid more for a more thorough publication. If you're into posters, then I suspect you'll buy this book regardless of my review. If you just having a passing interest in them, I'd advise you to spend your hard earned cash elsewhere.
2 of 3 people found the following review helpful
Format:Paperback
Very impressed, covers many styles, each page offering something new to think about and a joy to look at.
It's also a very good quality book, with dust sheet, with very good quality paper and ink.
Bargain.
It's also a very good quality book, with dust sheet, with very good quality paper and ink.
Bargain.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
16 reviews
5 of 5 people found the following review helpful
Poster greatest hits
28 Mar 2007
Format:Hardcover|Amazon Verified Purchase
This is a very up to date collection of poster portfolios from graphic designers around the world. Besides the overall quality, the interesting point is the diversity (of origins and approaches) and the texts about the creation process of each piece. A must have.
3 of 3 people found the following review helpful
Review for Poster Design for the Next Century
17 Nov 2009
Format:Paperback|Amazon Verified Purchase
I really enjoyed this book. I am a Visual Communications student and purchased it for a couple of reasons. First I like to keep an eye on what's happening in graphic design around the world. This book has some great artwork in it and is a great way to see what's happening. It was also very informative on the process of poster design. Each section has a page or two dedicated to the process and I found it very informatuve. Finally, my final project for one of my classes is designing a poster and I got it for inspiration. This book worked great for that purpose. Looking at it I have noticed new techniques and fresh ideas that I can draw my inspiration from. There is some great work in this book and it fullfilled all of my expectations. I recommend this book to anyone that is into poster art or graphic design.
5 of 7 people found the following review helpful
Great Book of Inspiration
21 April 2006
Format:Hardcover
Not only is the book fun to look at but the writing is top notch. The author adds a lot of incite and does a great job of describing the ideas behind the work. My personal faves include Jewboy, Thinkmule and Modern Dog. (The only mediocre work in the whole book is from Sandstrom, who seem sorely out of place). You'll love this book if you love art and design.
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