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New Marketing Era: Marketing to the Imagination in a Technology Driven World
 
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New Marketing Era: Marketing to the Imagination in a Technology Driven World [Hardcover]

Philip Kotler (Foreword), Paul Postma (Author)
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Synopsis

Exploring mutual influences of information, new media and human behaviour and how they influence one another in the business and marketing spheres, this text includes a number of case studies from leading companies world-wide.

From the Back Cover

"Paul Postma is one of those rare marketing thinkers whose

deep technical knowledge and psychological insights make him

a perfect guide to illuminate for 'Old Era Marketers' the

rich opportunities being opened up by the new electronic

media." - Philip Kotler, Distinguished Professor of International

Marketing, Northwestern University.

"His approach has proved invaluable as we developed our

marketing strategy and increased our revenues." - Thomas Van

Velthoven, Director of Marketing, The International Red Cross.

"His knowledge and insight have proven invaluable to our marketing

strategy." - H.J. Kievits, Marketing Communications, Shell.

"Postma is the ideal person to guide us into the new marketing

era." - Gert Bouwkamp, Senior Executive Vice President, Rabobank.

"This fascinating book made me completely rethink my company's

marketing strategy." - Peter M. Verkuyl, Managing Director,

Auto Lease Holland.

"An outstanding marketer, Postma's innovative approach is

highly stimulating." - Tom H.M. Dunn, Director Meespierson,

The Fortis Group.

"His concepts, theories, and applications helped us get up

to speed in 'Customer Management' thinking." - Ingrid K. Van Rossum,

Vice President Distribution, KLM Royal Dutch Airlines.

"A leading authority, he's able to bridge the opportunities of tomorrow

with the customer needs of today." - Paul Malschaert, Decision Support

Manager Europe, Compaq.

About the Author

Paul Postma is managing partner of Ernst & Young, one of the worldÕs leading consulting firms, and the CEO of Paul Postma Marketing Consultancy. His clients include banks, airlines, oil companies, government agencies, and members of the IT industry. A renowned international lecturer, he is the author of five books and many articles on marketing.
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