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New Kimono: From Vintage Style to Everyday Chic [Illustrated] [Paperback]

Editors of Nanao Magazine
5.0 out of 5 stars  See all reviews (1 customer review)
Price: 16.99 & FREE Delivery in the UK. Details
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Book Description

7 Mar 2011
Many Western readers see the kimono as a "special", to be worn on formal occasions or by geisha. Existing books, such as "The Book of Kimono" concentrate on the history, weaving and dyeing, and how to put on the various parts of a kimono. In Japan, attitudes towards wearing kimono are changing. No longer seen as formal only, the number of young women wearing kimono as everyday clothing has dramatically increased. In 2004 a new type of kimono magazine called Nanao was published. The magazine is aimed at young women who regard kimonos as part of their everyday wardrobe. It features interviews with regular wearers, fashion spreads, tips on how to wear, how to coordinate and accessorise, how to dress, how to find great vintage kimonos...The secret of Nanao s success is that it treats kimono as real : everyday wear rather than special. As well as photographic spreads, the magazine is full of practical tips on how to wear, where to buy, how to care for your kimono. The New Kimono gathers together a selection of the best articles from Nanao. The book will appeal to those with an interest in kimono, in particular the increasing number of young Western women who have developed an enthusiasm for kimono through their exposure to Japanese pop culture and cosplay , as evidenced by Internet forums such as Immortal Geisha : http://www.immortalgeisha.com/ig_bb/

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Product details

  • Paperback: 128 pages
  • Publisher: Kodansha International Ltd; 1st edition (7 Mar 2011)
  • Language: English
  • ISBN-10: 4770031483
  • ISBN-13: 978-4770031488
  • Product Dimensions: 24.9 x 19.5 x 1.1 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 199,261 in Books (See Top 100 in Books)

Product Description

About the Author

Nanao Magazine is a quarterly publication, established in 2004, with a circulation of 50,000. In addition to the four yearly issues, there are two special extra issues a year. The editor-in-chief is Yasuko Suzuki.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars Fabulous book for kimono lovers 21 Jun 2013
Format:Paperback|Verified Purchase
I simply loved this book, which is a collection of articles from Nanao magazine, and looked forward to going to bed each night so I could read a few more pages. I've already read it cover to cover several time. As a kimono collector and wearer I found it full of fascinating detail, especially as Japanese sensibilities are so different from European ones. I found the sections on wool kimono (I too wear mine over a poloneck and boots), staying cool in the heat and 'one kimono three obi' the most useful, and it was interesting to have interviews with everyday kimono wearers who all have tips for dressing quickly and being more comfortable. The styles are a little more formal than I wear - I am more of a kimono hime fan myself - but it's a fab book and I only wish there were more like it for non-Japanese speakers like myself.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.8 out of 5 stars  8 reviews
3 of 3 people found the following review helpful
4.0 out of 5 stars Makes me want to wear kimono/yukata 3 Dec 2011
By David Mcbride - Published on Amazon.com
The colors and textures featured in the photos of this book are just great. If there's any complaint I have about this collection is that a) it's too short and b) the cover, while interesting, doesn't do justice to what's inside. There are several shots deeper in the book that just jump out in terms of their texture and cultural uniqueness.
2 of 2 people found the following review helpful
4.0 out of 5 stars Wonderful, although not what I expected. 6 Jun 2012
By finnick - Published on Amazon.com
Format:Paperback|Verified Purchase
I bought this book as someone who makes kimono and yukata as a hobby, and was expecting something more along the lines of just photos of different modern kimono and how to wear them. Instead, it has a variety of collected articles and interviews on kimono and women who choose to wear them daily (or at least far more frequently than the average Japanese). Not that this is a bad thing - I found all of it very interesting.

The photos and styling in this are fantastic, though, and there's plenty of inspiration to be drawn from that! It's a great book for an overview of modern kimono.
1 of 1 people found the following review helpful
5.0 out of 5 stars Lovely book 18 July 2012
By kamikrolock - Published on Amazon.com
Format:Paperback|Verified Purchase
This book is a must have for any kimono enthusiast. This is not a beginners guide to wearing kimono, there are plenty of those. Instead this book shows off the beauty of everyday kimono as worn by the modern kimono wearing woman. The photos are beautiful and the tips found in this book on creating kimono ensembles are wonderful. I am particularly in love with the idea of wearing a turtle neck and boots with a wool kimono. As this book is a collection of articles from Nanao magazine, Id love to see them publish a second volume!
5.0 out of 5 stars Judging books by their covers 22 Dec 2013
By Amazon Customer - Published on Amazon.com
Format:Paperback|Verified Purchase
My only regret is that Nanao isn't releasing more mooks in the USA.

This book is a Japanese style magazine-book "mook" that has several translated articles from Japanese Nanao. The cover is very neutral and sedate looking -- there is *much* more variety and interest inside the book, so don't think that everything is going to be that cool, fresh, conservative color styling. Mind you, this isn't going to be the poppy variety of Mokona's Okimono Kimono; this will be more tips-and-styling-for-everyone. If you wear kimono frequently (or want to wear kimono more frequently), whether you are a relative beginner or experienced, there are things to get from this book.

If you've always been interested in kimono mooks, but have been frustrated by the language barrier, this is really going to be a treat for you. There is a how-to-wear-kimono section in the back of the book as there is in most kimono mooks, and I thought the details included in some of the steps were useful; some of these tips were new to me.

Definitely worth the purchase; I will be incorporating a lot of the styling tips into the way I dress in kimono.

Dear Nanao, more please!
5.0 out of 5 stars For NaNa-O Lovers who can't read Japanese 16 Oct 2013
By Ann Hamilton - Published on Amazon.com
Format:Paperback|Verified Purchase
I've collected NaNa-O magazines for years and have only been able to look at the pictures and never been able to read the articles. This book brought some of my favorite articles to life by translating them into English.

If you are a person who likes incorporating kimono into their everyday life, this book will be of interest to you. Having a basic knowledge of kimono is helpful when reading.
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