Keith Lowe's first book Tunnel Vision is one of my favourite books of all time, so I was excited to read New Free Chocolate Sex to discover if he had managed to produce another hit. New Free... is a lot slower burning than Tunnel Vision, with the actual storyline not really kicking in until almost 3/4 of the way through. But the lead up to those events is still well written and engaging enough to keep you reading.
The main premise - a journalist making an expose documentary on chocolate manufacturing, locks horns with the marketing director of a large UK producer - is well executed, and you feel for Matt (the MD in question) when he has to endure protestors attacking him and badgering phone calls from Sam (the journalist). Their back stories are interesting too, helping to explain why they are the way they are. But for me, the real story doesn't fully get going until halfway through.
Thrown together in an increasingly uncomfortable situation, Matt and Sam are forced to look at the real reasons why they find it so hard to get along, whilst simultaneously trying to work together to find a solution to their predicament. There's some soul searching and some honest moments between the two, both of whom seem reluctant to realise and admit that they are similar in more ways than one.
Although not as fast paced and exciting as Tunnel Vision, New Free... raises some interesting and difficult questions about chocolate manufacturing and the lengths some companies will go to produce the 'perfect' bar. And as with Tunnel Vision and its regular Underground facts, Lowe educates us with some true facts about chocolate and its production, throughout the novel.
I'm disappointed that Lowe hasn't gone on to write any more fiction work since New Free..., as after reading this and Tunnel Vision I think he is a truly talented writer of fiction and perhaps could have gone on to produce more brilliant work.