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New Free Chocolate Sex [Paperback]

Keith Lowe
3.3 out of 5 stars  See all reviews (3 customer reviews)
RRP: 7.99
Price: 6.67 & FREE Delivery in the UK on orders over 10. Details
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Book Description

6 Nov 2003
As the brilliant young marketing director of a confectionary business, Matt has an intimate relationship with chocolate. To him, chocolate is not only the world's favourite flavour, it is also an extremely potent marketing concept. It means luxury, sensuousness, sweetness and innocent joy. It is a substance to be adored and worshipped, and exploited at every opportunity. To Matt, chocolate is a way of life. For Sam, chocolate is something far more sinister. She's working on a TV documentary about it, which helps take her mind off her mess of a love life, and she's discovered that the subject is not as sweet as she thought it would be. While Western children cram their faces with the stuff, African children are dying in horrendous conditions to produce it. Sam is soon unwilling to consider chocolate as anything but unpleasant - and since Matt's own company is one of the worst offenders, he is unpleasant by association. When they are locked into a chocolate factory together, sparks are bound to fly. Surrounded on all sides by the cause of their discord, Sam and Matt are united only by a desire to find a way out. But the doors are locked, the windows have grilles on them, and their repeated attempts at raising an alarm to the outside world fail. As they gradually begin to realise that they are stuck with each other, they are finally forced to take a good look at the real reasons why they find it so difficult to get on-

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Product details

  • Paperback: 432 pages
  • Publisher: Arrow (6 Nov 2003)
  • Language: English
  • ISBN-10: 0099416697
  • ISBN-13: 978-0099416692
  • Product Dimensions: 19.6 x 12.4 x 3 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 1,647,512 in Books (See Top 100 in Books)

More About the Author

Keith Lowe was born in 1970 and studied English Literature at Manchester University. After twelve years as a history publisher, he embarked on a full-time career as a writer and historian, and is now recognised on both sides of the Atlantic as an authority on the Second World War and its aftermath. His first novel, Tunnel Vision, was shortlisted for the 2001 Author's Club First Novel Award. He is the author of the critically acclaimed Inferno: The Devastation of Hamburg 1943, and Savage Continent: Europe in the Aftermath of World War II. His books have been translated into ten languages.

Product Description


"Apparently these are the four words most commonly used by advertisers to sucker potential customers. Well, it worked on us. This is an ususual book about the love-hate relationship between the marketing director of a confectionary business and an ethical documentary maker." (Hot Stars, OK!)

"The dialogue ripples off the page and it is a tasty little tale that will leave you wanting more." (Liverpool Echo)

Book Description


Inside This Book (Learn More)
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If the universe were made of chocolate, this is what it would look like. Read the first page
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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
4.0 out of 5 stars Who could resist romance and chocolate? 18 Jan 2004
By Tora F
Matt is a marketer for a fiction UK Chocolate company T&B who lives and breathes chocolate. His life is going along quite smoothly until he meets Sam, a journalist doing an expose on working conditions in cocoa plantations in Africa. Naturally at first they hate each other but after being trapped in the chocolate factory for a weekend this starts to change.
The title of the book comes from a marketing belief that slogans should contain the words New, Free, Chocoate or Sex. It worked for me when I bought the novel and the constant descriptions of chocolate made my mouth water. The storyline was slightly far fetched but enjoyable all the same
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4.0 out of 5 stars Enjoyable read... 3 July 2011
Keith Lowe's first book Tunnel Vision is one of my favourite books of all time, so I was excited to read New Free Chocolate Sex to discover if he had managed to produce another hit. New Free... is a lot slower burning than Tunnel Vision, with the actual storyline not really kicking in until almost 3/4 of the way through. But the lead up to those events is still well written and engaging enough to keep you reading.

The main premise - a journalist making an expose documentary on chocolate manufacturing, locks horns with the marketing director of a large UK producer - is well executed, and you feel for Matt (the MD in question) when he has to endure protestors attacking him and badgering phone calls from Sam (the journalist). Their back stories are interesting too, helping to explain why they are the way they are. But for me, the real story doesn't fully get going until halfway through.

Thrown together in an increasingly uncomfortable situation, Matt and Sam are forced to look at the real reasons why they find it so hard to get along, whilst simultaneously trying to work together to find a solution to their predicament. There's some soul searching and some honest moments between the two, both of whom seem reluctant to realise and admit that they are similar in more ways than one.

Although not as fast paced and exciting as Tunnel Vision, New Free... raises some interesting and difficult questions about chocolate manufacturing and the lengths some companies will go to produce the 'perfect' bar. And as with Tunnel Vision and its regular Underground facts, Lowe educates us with some true facts about chocolate and its production, throughout the novel.

I'm disappointed that Lowe hasn't gone on to write any more fiction work since New Free..., as after reading this and Tunnel Vision I think he is a truly talented writer of fiction and perhaps could have gone on to produce more brilliant work.
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0 of 2 people found the following review helpful
2.0 out of 5 stars Bit too sickly sweet 6 May 2004
By A Customer
I struggled a bit with this one - sort of a cross between a chick lit romance and a political commentary. It felt like the author wanted to write a different kind of book, but was packaging it up in a more cutsie wrapper.
Not an offensive read though - the story carried me along to the end. Although the descriptions of being drowned by chocolate were a bit too graphic for me. Altogether a bit too sickly!
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