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New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan
John Mullins
Average Customer Review: 4.8 out of 5 stars  See all reviews (10)
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"Ideal for those who want to test the longevity of a business plan."  The Entrepreneur, June 2010"...offers a smart way to quickly assess what might and might not work. The distinction between markets and industries (the former is a collection of buyers, the latter of sellers) is typical of... Read More

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