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New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan Paperback – 10 Jun 2010


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Product details

  • Paperback: 336 pages
  • Publisher: Financial Times/ Prentice Hall; 3 edition (10 Jun 2010)
  • Language: English
  • ISBN-10: 027373279X
  • ISBN-13: 978-0273732792
  • Product Dimensions: 15.6 x 2.2 x 23.4 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: 326,109 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public.

Since becoming a business school professor in 1992, John has published four books, numerous cases and more than 40 articles in a variety of outlets, including Harvard Business Review, the MIT Sloan Management Review, and The Wall Street Journal. His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D. Irwin Foundation. He is a frequent speaker to audiences in entrepreneurship and venture capital.

John's trade book, The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (3e, London: Prentice-Hall/FT 2010), is the definitive work on the assessment and shaping of market opportunities. His newest book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Press 2009), co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins Caufield & Byers in California, was named to "Best Books of 2009" lists by BusinessWeek and INC Magazine.

John has consulted with and done executive education on five continents for a variety of organizations both large and small, including Endeavor, Kenya Airways, Merck-Serono, Time Warner Communications, the European and African Venture Capital Associations, Pumpkin Ltd., the Young Presidents Organization, and the International Finance Corporation of The World Bank, among numerous others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

Product Description

Review

"Ideal for those who want to test the longevity of a business plan."  The Entrepreneur, June 2010

"...offers a smart way to quickly assess what might and might not work. The distinction between markets and industries (the former is a collection of buyers, the latter of sellers) is typical of the quality of approach here".  Director Magazine, July/August 2010

From the Back Cover

‘A great read for entrepreneurs. If every participant on Dragons’ Den read this book, there would be far more handshakes at the end of each episode.’

James Caan, Dragon on Dragons’ Den and author of The Real Deal: My Story from Brick Lane to Dragons’ Den

‘A reality check for anyone poised to jump into a new venture without thinking.’

David Giampaolo, Chief Executive of Pi Capital, London

‘Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.’

Doug Richard, Former Dragon and founder of School for Startups

 

BEFORE YOU WRITE YOUR BUSINESS PLAN – ROAD TEST THE IDEA

Thinking about starting a new business?  Stop! Is there a genuine market opportunity for your idea?  No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity, you’re heading for failure.  So before you write your business plan, take your idea for a test drive and make sure it really works.

www.newbusinessroadtest.com


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3 of 3 people found the following review helpful By Johanna Walker on 1 Sep 2010
Format: Paperback
In business it is particularly useful to have updated editions of books, as however solid the core thinking it is always enlightening and constructive to have more contemporary case studies. With books written by academics, also, one likes to benefit from their new research and thinking. This third edition of The New Business Road Test provides just that.

The seven domains model which is at the heart of TNBRT is also slightly updated, as is the particularly useful Industry Analysis Checklist. These two elements translate exactly into something that anyone thinking of writing a business plan can - and should -immediately do, which makes this book an immensely practical toolkit as well as illuminating. One concern when buying books about business start-ups is whether they will be relevant to the business, industry, market or model that you have in mind. TNBRT is relevant to any business, from the home sideline to the next Google.

I also recommended NBRT to my brother, who is currently writing a business plan for a start up in Japan. His thoughts - "The Business Road Test is a superstar of a book. I went out and bought 3 copies of the book in Japanese and gave them to my main advisors. They are big fans of the book now and have been buying it for other businesses that they are backing/ starting! Thank you!"
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2 of 2 people found the following review helpful By Camgirl on 1 Dec 2010
Format: Paperback
Excellent worksheets - A must read for anyone about to approach potential clients and formulate a business plan.
Great Text Boxes with clear outline, and "to do" list
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2 of 2 people found the following review helpful By Gintare on 10 Oct 2010
Format: Paperback
Very interesting and helpful book to make sure all main aspects of new business opportunity are covered. Before jumping into business creation I believe this book definitely provides a very good reality check, for example, if the business idea you plan to pursue is really for you, matches your aims and whether you have thought of all main aspects, such as future market and industry prospects, etc. The book also is very easy and pleasant to read and provides many interesting, inspiring, practical examples. Therefore a definite must have to anyone who plans to pursue any business opportunity.
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1 of 1 people found the following review helpful By The Emperor on 10 Nov 2010
Format: Paperback
Solid advice from someone who has actually been an entrepreneur and is also a Business School academic.
It is geared towards bigger start-ups but is extremely useful for anyone thinking of starting a business.
There is a little bit of repetition and some of the case studies might be mainly based on the power of hindsight.
Unlike the vast majority of books in this area it doesn't just consist of simplistic common sense advice that you already know
The check lists and templates in the book are incredibly useful.
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1 of 1 people found the following review helpful By Bim Babe on 21 Sep 2010
Format: Paperback
As a novice I found the book easy to understand and quite humourous in places. I have not yet finished the book but the points seem to make sense. Cant wait to put it into practice !
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