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The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (Financial Times Series) (Paperback)

by John Mullins (Author)

4.9 out of 5 stars See all reviews (18 customer reviews)

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Product details

Paperback: 328 pages
Publisher: Financial Times/ Prentice Hall; 2 edition (15 Jun 2006)
Language English
ISBN-10: 0273708058
ISBN-13: 978-0273708056
Product Dimensions: 23 x 15.6 x 2.8 cm

Average Customer Review: 4.9 out of 5 stars See all reviews (18 customer reviews)

Amazon.co.uk Sales Rank: 36,344 in Books (See Bestsellers in Books)
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#13 in Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Information Systems

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"Aims to give would-be entrepreneurs a reality check." - New Business

'What a "Eureka" moment I had- we are a start-up here in Ontario Canada. Your comments and 7 domains just sharpened up our thinking several very large notches. So I am contacting you to let you know how helpful your insights are ! very helpful work! Oh yes - I bought a copy ! Dave Sutherland, Retrievall Inc

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'You may have capital and a talented management team, but if you are fundamentally in a lousy business, you won't get the kind of results you would in a good business. All businesses aren't created equal.' William P.Egan II, veteran US venture capitalist

No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a ‘lousy business’ – i.e. a fundamentally flawed opportunity – you’re on the fast-track to failure.

The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. It shows you how to assess market opportunities. It also shows entrepreneurs and entrepreneurial teams how to assess honestly the capabilities they themselves bring to the table. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time wisely and pitch to investors and customers with confidence.

Building on lessons learned by real entrepreneurs – some in start-ups, others in established firms, some who got it right and others who got it wrong, Mullins addresses the seven domains that characterize attractive, compelling opportunities. Mullins presents a model that helps you answer the live-or-die questions in assessing any new business opportunity. Road test your business idea first and get ahead of the game.

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Customer Reviews

18 Reviews

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4.9 out of 5 stars (18 customer reviews)

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Most Helpful Customer Reviews

20 of 20 people found the following review helpful:

5.0 out of 5 stars Got a business idea? Read this book NOW..., 20 Aug 2003

By	Matt (London, London United Kingdom) - See all my reviews

This review is from: The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan (Paperback)

I fully recommend this book to anyone serious about investing time and/or money in a new business. It lays out a method for developing a thorough understanding of any concept, its market and its industry... but more than that... "The New Business Road Test" helps gauge how to give a new business the very best chance of success.

I first met John Mullins a year ago on the Entrepreneurship Summer School at London Business School. As the course's architect and lead tutor, he helped me bring to bear the "7-Domains" framework on what I thought was a winning concept. Were it not for his teaching, I may well have made a huge mistake. As it was, he helped me understand in advance the difficulties I would likely be faced with, and more importantly, his coaching helped me identify a far more achievable opportunity.

The book is thorough but at the same time an easy read. That's not to say answering the questions raised about a new venture is easy. It isn't. But John's messages are always thoughtful and resoundingly practical. He has a great ability to present complex interrelated issues in a logical way, which speaks to his many years of hands-on entrepreneurial experience. Buy the book- it's great. I use it all the time.

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15 of 15 people found the following review helpful:

5.0 out of 5 stars A grief saving reality check, 19 May 2003

By A Customer

This review is from: The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan (Paperback)

I had already written my business plan before reading this book - what a waste of time. It was quite embarrassing to re-read it after reading Mullin's book. It was all about my product without thinking about the market I'd be operating in and the industry I'd be competing in. It actually said, "there is no competition". As Mullin's points out - there's no such thing as no competition - and if there really isn't any there will be soon – so what are you going to do to stay ahead. Fortunately I think I've managed to tweak my idea in light of what the book recommends, and also I've realised that I don't have all the skills needed to make it work - and found someone to employ who can fill the skills gap (there's a really good chapter about making sure management team - i.e. me - is well connected within the industry, with suppliers etc - time to get out and network). The book hasn't made me a millionaire yet but my business has a lot better chance of surviving than it would have if I hadn't read this book. The best twenty odd quid I've spent on my business.

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9 of 9 people found the following review helpful:

5.0 out of 5 stars Practical, easy-to-read, sound advice, 23 Jul 2003

By	"buck-five" - See all my reviews

This review is from: The New Business Road Test: What Entrepeneurs and Executives Should Do Before Writing a Business Plan (Paperback)

Mullins has been nominated for, and won, several prestigious teaching awards for many reasons – one of them is empathy. He can deliver a clear message by communicating at his audience’s level better than almost anyone. This skill is incorporated into this book really well. The New Business Road Test is a very readable and practical guide targeted primarily at entrepreneurs or anyone considering a new opportunity – whether they be students, entrepreneurs, middle managers, housewives or executives. All would benefit from the research and underlying principles in this book. And Mullins is not just a sit-behind-a-desk kind of guy… he’s been out there and done it himself.

Ever wonder why so many startups fail? One nice take-away for me was drawing a distinction between two very misused words: “market” and “industry”. They are definitely not the same and this book teaches you to examine each clearly and separately, which immense benefits. Many businesses fail because they only identify a great MARKET but it’s in a lousy industry – or vice versa (internet startups ring a bell?). And what about the person or people who will form the management team? The book will guide you to critically assess the team from several perspectives – most which will be new to most people.

Each chapter in the book concludes with a checklist of practical questions to ask yourself if you’re considering a new venture. The chapters are littered with practical quotations and real-world examples from many sources – including several mini case studies.

If you’re worried or intimidated about writing a business plan, don’t be. I would recommend reading this book and following the underlying principals contained within it. If anything, this book will give you a lot more confidence and a solid understanding of the strengths and weaknesses of your potential business plan, should you decide your idea is worth continuing to write about. I can find no weaknesses, give it a 10 out of 10, and would recommend it to my mother!

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Most Recent Customer Reviews

5.0 out of 5 stars One of two essential books for any entrepreneur
Mullin's New Business Road Test is essential for any entrpreneur.

His structured approach takes you through a rigorous, considered framework for assessing the... Read more

Published 3 months ago by A. J. Azhar

5.0 out of 5 stars Amongst the Best Books
The book elaborates on 7-domain analysis and the importance with lots of practical examples as well. I highly recommend this book.

Published 4 months ago by PS User

5.0 out of 5 stars Invaluble source of objectivity
I've read quite a few business books, whilst developing my business plan. This one is the one I'd recommend the most. Read more

Published 9 months ago by Mr. M. Henry

5.0 out of 5 stars Got a business idea ? Read this book before you do anything else.
Having had several failed and partially successful business ideas in the past I decided I needed to get an education in how to bring my ideas to fruition, so I enrolled at London... Read more

Published 16 months ago by JP

5.0 out of 5 stars Indispensible...
A fantastic book. Very sensible approach to "road testing" your business idea. My only complaint is that my ideas keep failing his comprehensive road test! Read more

Published 21 months ago by Nomesky

5.0 out of 5 stars This author knows his stuff
I added this book on spec to a hefty order of business planning books I was buying. This book alone was worth the price of the total order! Read more

Published on 16 Dec 2005 by absoprob

3.0 out of 5 stars Interesting but...
Well-structured with concrete examples in tech, dot.com, consumer goods, etc.
Could be shorter
Caters more to entrepreneurs with large aspirations that are seeking venture... Read more

Published on 25 Jul 2005

5.0 out of 5 stars Superb. Stop reading the reviews--just buy it now!
This book is immensely helpful, I can't recommend it too highly.
There probably isn't a single business person on the planet who wouldn't benefit from knowing the 7 Domain... Read more

Published on 19 Jun 2005

5.0 out of 5 stars A book ready to use for an entrepeneur
I am currently writing a feasibility study for establishing an olive oil business in Turkey. I introduced Mullins' framework to the investor, who is planning to finance the... Read more

Published on 29 Nov 2004 by Kivanc Emiroglu

5.0 out of 5 stars Indispensable Guide for Entrepreneurs
While it is enjoyable to take a car for a road test before buying because we gain valuable insight about the car before investing, John Mullins' Business Road Test is even more... Read more

Published on 22 April 2004 by miamireader

› See all 18 customer reviews...

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