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A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century (Paperback)

by Scott Bedbury (Author), Stephen Fenichell (Author)

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Product details

Paperback: 240 pages
Publisher: Penguin Books; Reprint edition (Mar 2003)
Language English
ISBN-10: 0142001902
ISBN-13: 978-0142001905
Product Dimensions: 21.3 x 14 x 1.8 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 130,942 in Books (See Bestsellers in Books)
Popular in these categories:
#19 in Books > Business, Finance & Law > Sales & Marketing > Multi-level
#24 in Books > Business, Finance & Law > Sales & Marketing > Product Management

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