Quantity:

More Buying Choices

33 used & new from �9.80

Have one to sell? Sell yours here

Share your own customer images

Search inside this book

The New Age of Innovation: Driving Cocreated Value Through Global Networks (Hardcover)

by C.K. Prahalad (Author), M.S. Krishnan (Author)

3.3 out of 5 stars See all reviews (3 customer reviews)

RRP:	�19.99
Price:	�11.97 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�8.02 (40%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Thursday, November 12? Choose Express delivery at checkout. See Details

25 new from �10.39 8 used from �9.80

Special Offers and Product Promotions

See more Favourite Books at up to 50% off.

Frequently Bought Together

Price For All Three: �34.23

Show availability and shipping details

This item: The New Age of Innovation: Driving Cocreated Value Through Global Networks by C.K. Prahalad
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
The Future of Management by Gary Hamel
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Competing for the Future by Gary Hamel
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

Customers Who Bought This Item Also Bought

The Future of Management

by Gary Hamel

4.9 out of 5 stars (7) �14.35

The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits

by C.K. Prahalad

4.8 out of 5 stars (5) �13.17

Competing for the Future

by Gary Hamel

4.5 out of 5 stars (20) �7.91

We-Think: Mass innovation, not mass production

by Charles Leadbeater

3.9 out of 5 stars (8) �6.48

Innovation to the Core: A Blueprint for Transforming the Way Your Company Innovates

by Peter Skarzynski

4.7 out of 5 stars (3) �17.19

› Explore similar items

Product details

Hardcover: 304 pages
Publisher: McGraw-Hill Professional (1 May 2008)
Language English
ISBN-10: 0071598286
ISBN-13: 978-0071598286
Product Dimensions: 23.2 x 15.4 x 3.2 cm

Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)

Amazon.co.uk Sales Rank: 83,078 in Books (See Bestsellers in Books)

Popular in these categories:

#17 in	Books > Science & Nature > Engineering & Technology > Production, Manufacturing & Operational > Production Engineering
#17 in	Books > Science & Nature > Engineering & Technology > Mechanical & Materials Engineering > Production Engineering
#33 in	Books > Business, Finance & Law > Management > Management Skills > Communication & Presentation > Information Systems

Would you like to update product info or give feedback on images?

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Reduce Costs, Drive Value opens new browser window

www.ontrackinternational.com - Prosper through the recession with this workshop from OnTrack!

Driving Age opens new browser window

www.Ask.com - Search for Driving Age Find Driving age

Product Description

Financial Times, May 15, 2008

Not just about the new age of innovation; it is also about eternal truths in management, and should be read.

Strategy Magazine, June 2008

[This book] is a complete programme for achieving transformation to meet the needs of the end consumer of the future.

See all Product Description

Inside This Book (Learn More)

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

Suggested Tags from Similar Products

(What's this?)

Be the first one to add a relevant tag (keyword that's strongly related to this product)

innovation

information architecture

business strategy

information technology

personalization

globalization

business

strategy

information systems

analytics

21st century learning tools

What Do Customers Ultimately Buy After Viewing This Item?

	79% buy the item featured on this page: The New Age of Innovation: Driving Cocreated Value Through Global Networks 3.3 out of 5 stars (3) �11.97
	6% buy The Future of Management 4.9 out of 5 stars (7) �14.35
	6% buy The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits 4.8 out of 5 stars (5) �13.17
	6% buy Competing for the Future 4.5 out of 5 stars (20) �7.91

Explore similar items

Customer Reviews

3 Reviews

5 star:		(1)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(1)

Average Customer Review

3.3 out of 5 stars (3 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars How to prosper in the "N = 1 and R = G" world, 2 May 2008

By	Robert Morris (Dallas, Texas) - See all my reviews (TOP 100 REVIEWER) (REAL NAME)

I have read and then reviewed all of C.K. Prahalad's previous books and thus was especially interested in reading this book, co-authored with M.S. Krishnan. As they explain in the Introduction, "We view innovation as shaping consumer expectations as well as responding continually to the changing demands, behaviors, and experiences pf consumers. We must do this by accessing the best talent and resources available anywhere in the world. These two ideas must be connected - the resources of many to satisfy the needs of one.. We suggest that this is possible only if we pay attention to the glue that enables ideas to be transformed into operations. We will focus on the business processes and analytics as the glue."

Prahalad and Krishnan acknowledge that there is a fundamental transformation now underway, worldwide, that will radically alter the very nature of an enterprise and how it creates value. This foundation of this transformation has two basic pillars:

1. "Value is based on unique, personalized experiences of consumers. [begin italics] The focus is on the centrality of the individual. [end italics] We will designate this pillar as N = 1 (one consumer at a time.)"

"2. No firm is big enough in scope and size to satisfy the experiences of one consumer at a time. [begin italics] The focus is on access to resources, not ownership of resources. [end italics] We will designate this [pillar as R = G (resources from multiple vendors and often from around the globe)."

There are several key elements of this transformation. Prahalad and Krishnan focus on five: Value is shifting from products to solutions to experience; all companies seek access to the talent, components, products, and services they need from the best sources; flexible systems are a prerequisite and must be developed; resources in a company's ecosystem must be continually configured; and finally, specific models must be developed that enable a company to focus on one consumer from among the millions. These are indeed formidable challenges. Prahalad and Krishnan suggest a number of strategies and tactics to consider when responding to them. When proceeding through the rigorously and eloquent narrative of this book, it is imperative to keep in mind that their ultimate objective is to help companies to prosper in this "N = 1 and R = G" world. To that end, they share the most important business lessons learned from a number of exemplary companies that include Amazon.com, Apple Computer, eBay, Google, ICIC Bank, Tata Consultancy Services (TCS), Unilever, and United Parcel Service (UPS).

To me, some of the most valuable material is provided in Chapter 5 (Pages 109-145) as Prahalad and Krishnan discuss the requirements of an information and communication technology (ICT) architecture and the governance mechanisms that can connect business processes and analytics to data and applications. In one of several graphics, Table 4.1 (Pages 124-126), they summarize the specificati9ons of the new ICT architecture in terms of four categories (i.e. "buckets"): Confronting Reality (e.g. capacity to link large systems and multiple databases), Compliance and Change (e.g. regulatory compliance and change), Evolving Capabilities (e.g. Security and privacy of data), and Enabling Foundations (e.g. from transaction-driven to event-driven systems).

Given the fundamental shift in the focus, the sources, and the processes of innovation and value creation, what do suggest for an agenda for managers to consider? They respond to that question in the final chapter. Specifically, they invoke a metaphor --- The New House of innovation - whose design and construction must be viewed as an "integrated package" in terms of its architecture, construction materials, and subsequent maintenance. The organizational transformation process must also be comprehensive and cohesive during a transition period (i.e. a "migration") of management practices to develop new skills, attitudes, and behaviors. It remains for decision-makers in each organization to design and then build its own new house pf innovation. Fortunately, they can use the information and counsel that C.K. Prahalad and M.S. Krishnan provide to guide and inform those initiatives.

Those who share my high regard for this brilliant volume are urged to check out Competing in a Flat World: Building Enterprises for a Borderless World co-authored by Victor Fung, William Fung, and Yoram (Jerry) Wind as well as Competing on Analytics: The New Science of Winning co-authored by Thomas Davenport and Jeanne Harris. Also Enterprise Architecture as Strategy: Creating a Foundation for Business Execution co-authored by Jeanne Ross, Peter Weill and David Robertson and Dean Spitzer's Transforming Performance Measurement: Rethinking the Way We Measure and Drive Organizational Success.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

1 of 1 people found the following review helpful:

4.0 out of 5 stars Useful analysis of the ongoing transformation of business, 25 Sep 2008

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Unlike many books on new economies or global changes, this work cites examples from around the world. C. K. Prahalad and M. S. Krishnan provide illustrative case studies from firms in India, Canada, the United States, Europe and elsewhere. They examine the various interactions among these firms and locales, grounding their theoretical discussions in reality. To add even more clarity, they also include many drawings and charts; unfortunately, these tend to force a simplistic Cartesian graphing system onto complex changes. Likewise, their abbreviations are more memorable than clear. Overall, though, these are minor glitches in an innovative and useful study. The authors' analyses of how firms are interacting internationally, and redesigning themselves and the nature of business in the process, are both interesting and valuable. Its discussions of broad trends are unusually well-informed. getAbstract recommends this book to executives and others committed to keeping up with change, especially on a large, even global, scale.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

3 of 7 people found the following review helpful:

1.0 out of 5 stars Prahalad NEEDS Gary Hamel, 20 Jul 2008

By	Kohomoda "The Roos" (UK) - See all my reviews

Well, i bought this book with great expectations. However after reading it, i was very disappointed with it. Hardly any interesting insights and i was falling asleep reading this book. The absurd use of this phoney management formula really started to get on my nerves i.e. n=1 etc. Yawn yawn. I can see why Prahalad wrote with Gary Hamel- HE NEEDED Gary Hamel probably more than Gary Hamel needed Prahalad. This book is apauling so take my advice and DONT BUY IT

Comment Comments (3) | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 3 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }