I really liked this little book. Roisin Donnelly, MD of P & G (marketer of the year 2007) has it right when - on the front cover of "Where's The Sausage", she says that Taylor has created the 21st century's answer to "Who Moved My Cheese?"
The "Sausage book" is in that genre - a serious underlying message with lots of valuable insights, overlaid with an entertaining story to lighten things up and make it an easy read. The message which comes across loud and clear is that you can't successfully market a service or product based on spin ("sizzle") - there must be substance ("sausage") to back up the sizzle. Over-promise and under-deliver at your peril!
I especially liked the way that examples of successful brands such as Pret a Manger, Dove, M&S, easyjet, and the Geek Squad are highlighted with links to Taylor's Blog wheresthesausage.com, where there's lots more information on just why these companies are so successful. A neat way to give hungry readers a "second helping of sausage" beyond the scope of this enjoyable "bite sized" book.