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'A great tool for aligning and energising every employee behind the idea of
delivering the brand, that can be read and used by everyone from the CEO to
the call centre.' --Phil Chapman, Chief Marketing Officer, T-Mobile
'Maybe the most enjoyable and productive 2 hours of reading you'll have
done in years! A refreshingly original book that brings important lessons
alive in a vivid, memorable way, for the novice and expert alike.' --Kevin
Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business
'From CMOs seeking a refresher to enthusiastic amateurs looking for
light-hearted fun, this book reminds you of the essential truths of
successful marketing in a humorous, engaging and simple way.' --Tim Seager,
UK Marketing Director, Scottish & Newcastle
'If you want to capture and communicate the essence of your brand, this is
book is full of practical tips, delivered in an inspiring and entertaining
format.' --Andy Weston-Webb, President Mars Snackfoods Europe
'Packed with entertaining insight and wisdom about brands, this innovative
tool for learning and development explains what marketers must focus on to
achieve both business and personal success.' --Andy Bird, Founder and
Managing Director, Brand Learning
'I couldn't put this down. By following the trials and tribulations of the
hero (think Bridget Jones meets The Office), you learn more about branding
than in any tedious academic book.' --Pierre Chandon, Professor of Brand
Management, INSEAD
'David Taylor's latest book is inspired - it reads like fiction but weaves
in many lessons, so by the end you are full of applicable knowledge.'
--Carol Welch, Marketing Director, Green & Black's
'A fabulous romp through the world of branding, in which Bob Jones'
learning curve becomes ours. Finally, a jargon-free book on brands that
delivers insights clearly, passionately, and engagingly. My students will
love it!' --Niraj Dawar, Associate Professor, Richard Ivey School of
Business
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