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Review
"Taylor...passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007)
"A funny story cooked up inside a marketing book" (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)
Review
"Passes on his wisdom in the style of a story…giving tips on creating a successful brand along the way." (Artisan, September 2007)
"A funny story cooked up inside a marketing book" (Roe Valley Sentinel & Londonderry Sentinel, Wednesday 21st November 2007)
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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
David Taylor has succeeded very cleverly in writing this book as a piece of fiction and yet it doesn't feel dumbed down. It is such a good story that you can't put it down and you really do feel like you are rooting for the hero: Bob. We might all think what David is saying is really obvious and that we are all more like Bob than Hugo but in reality I bet these basic facts about branding are more relevant to us all than we like to think!
2 of 2 people found the following review helpful
Format:Paperback
I really liked this little book. Roisin Donnelly, MD of P & G (marketer of the year 2007) has it right when - on the front cover of "Where's The Sausage", she says that Taylor has created the 21st century's answer to "Who Moved My Cheese?"
The "Sausage book" is in that genre - a serious underlying message with lots of valuable insights, overlaid with an entertaining story to lighten things up and make it an easy read. The message which comes across loud and clear is that you can't successfully market a service or product based on spin ("sizzle") - there must be substance ("sausage") to back up the sizzle. Over-promise and under-deliver at your peril!
I especially liked the way that examples of successful brands such as Pret a Manger, Dove, M&S, easyjet, and the Geek Squad are highlighted with links to Taylor's Blog wheresthesausage.com, where there's lots more information on just why these companies are so successful. A neat way to give hungry readers a "second helping of sausage" beyond the scope of this enjoyable "bite sized" book.
The "Sausage book" is in that genre - a serious underlying message with lots of valuable insights, overlaid with an entertaining story to lighten things up and make it an easy read. The message which comes across loud and clear is that you can't successfully market a service or product based on spin ("sizzle") - there must be substance ("sausage") to back up the sizzle. Over-promise and under-deliver at your peril!
I especially liked the way that examples of successful brands such as Pret a Manger, Dove, M&S, easyjet, and the Geek Squad are highlighted with links to Taylor's Blog wheresthesausage.com, where there's lots more information on just why these companies are so successful. A neat way to give hungry readers a "second helping of sausage" beyond the scope of this enjoyable "bite sized" book.
2 of 2 people found the following review helpful
Format:Paperback
An accessible, enjoyable read for ANYONE. Whether you are a branding guru or your girlfriend works in branding and shouts at you all the time for assuming she `just makes logos'.
It would be brilliant for people starting a business and should be a staple book for anyone on courses that deal with branding in anyway. I agree with all the review points already made especially the points about `nodding along with the book' and `confirmation of what I already believed in' It was a joy to have it all simply laid out in such an understandable way.
It would be brilliant for people starting a business and should be a staple book for anyone on courses that deal with branding in anyway. I agree with all the review points already made especially the points about `nodding along with the book' and `confirmation of what I already believed in' It was a joy to have it all simply laid out in such an understandable way.
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Most Recent Customer Reviews
Story about branding and saugages
Overall the book is pretty much how it describes itself. A quick read, telling some home truths about marketing through the story of Bob vs Hugo in sausage world. Read more
Published 8 months ago by Robroydix
Outstanding!
A brilliant and simple way of getting to grips with the basics of Branding. In some places it was 'laugh out loud' funny but overall a very enjoyable read to occupy and educate... Read more
Published on 27 May 2010 by K. Patel
Excellent book - recomended for all marketng and advertising execs
A really easy way of getting an understanding of brand building in a light hearted way (on the cover it is described as the 21st Century's answer to 'Who Moved my Cheese' - another... Read more
Published on 4 May 2009 by Yelli
I give it to my staff
This book is very easy to read and contains some fantastic basic truths about marketing which can be easily applied. Read more
Published on 29 Jun 2008 by C. MacDonald
Here's the sizzle, now buy "Where's the Sausage?"
"...Where's The Sausage?" is one of those 'business fables' that set out to teach some principle of business through a story. Read more
Published on 1 Dec 2007 by Rob Cuesta
Inspiring, practical, brilliant!
I read 'Where's the Sausage?' in about an hour and a half, single sitting. It's an easy read, and is the only marketing book I have ever purchased that I have actually finished. Read more
Published on 14 Nov 2007 by N. Ambarchian
A "novel" approach to marketing theory
Those desiring an accessible introduction or refresher to the often mystifying field of brand management need look no further than this book. Read more
Published on 2 Nov 2007 by R. Miller
Not for those with a sense of humour failure
I'm not one to normally write reviews, but I was prompted into action by the "crass, poorly written, unfunny" review of Where's the Sausage by Anna MacClean from Glasgow. Read more
Published on 21 Oct 2007 by Book reader
An insult to most people's intelligence. Only for REAL beginners
I bought this book having not really read the description that closely. I like the idea of any brand "sizzle" being based on something that is actually rooted in the product... Read more
Published on 21 Oct 2007 by A. MacLean
Simplicity is the ultimate sophistication
Great brand books don't have to big and, most of all, don't have to be boring to be effective. I think it's easier to learn about branding strategy (or to refresh what marketing... Read more
Published on 27 Sep 2007 by Denise Cumella
Listmania!
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