Neuroeconomics: Decision Making and the Brain
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'Neuroeconomics is a timely collection of papers by leading researchers from both sides of the border between economics and neuroscience. The papers reflect a high level of focused communication between scholars in fields that until recently studied decision-making at different levels using different methods, with little fruitful interaction. The book should be of interest to anyone who would like to know how a deeper understanding of process can enrich and refine economic theories of decision-making; to anyone who would like to know how economic theory can inform research in neuroscience; or simply to anyone who has ever wondered about the mechanics of how decisions are made in the brain, and what it means about human nature.' - Vince Crawford, Distinguished Professor of Economics, University of California, San Diego, USA 'Neuroeconomics: Decision Making and the Brain is a landmark publication in the rapidly expanding field of neuroeconomics. The list of contributors is exceptional. The content is completely up to date and forward looking. For the foreseeable future, this will be the standard reference for newcomers and experienced researchers alike.' - David Laibson, Professor of Economics, Harvard University, USA 'Economists pride themselves of rigorous parsimony. By taking the neural correlates of behavior into account, potentially explanatory variables explode. This book shows when digging deeper nonetheless pays for economics, and how to do it well.' - Christoph Engel, Director, Max Planck Institute for Research on Collective Goods, Bonn, Germany 'This collection of chapters on neuroeconomics provides an integrated introduction to how brains compute value, make choices, interact socially and collectively create economics. Neuroeconomics is also a fascinating story of how a new paradigm emerged from the collision of two parent disciplines and is continuing to evolve in often surprising directions.' - Terrence Sejnowski, Professor and Director, Computational Neurobiology Laboratory, Howard Hughes Medical Institute, Salk Institute for Biological Studies, University of California, San Diego, USA 'For those onlookers who can't quite accept that neuroscience may provide insight into how we decide what course of action to follow, the contributors to this comprehensive volume offer some very compelling, and very serious experimental and theoretical insights. Highly recommended, and enormously provocative.' - Floyd Bloom, Professor Emeritus, Molecular and Integrative Neuroscience Department, The Scripps Research Institute, La Jolla, USA 'Paul Glimcher is one of the founders of and most distinguished contributors to the emerging science of neuroeconomics. He has edited a volume that offers a clear view into the brains of some of the field's most active investigators.' - Alvin E. Roth, George Gund Professor of Economics and Business Administration, Harvard University, USA
Product Description
This title is nominated for American Publishers Award for Professional & Scholarly Excellence (PROSE) and is winner - Award for Excellence in Social Sciences (2009). "Neuroeconomics" is a new highly promising approach to understanding the neurobiology of decision making and how it affects cognitive social interactions between humans and societies/economies. This book is the first edited reference to examine the science behind neuroeconomics, including how it influences human behavior and societal decision making from a behavioral economics point of view. Presenting a truly interdisciplinary approach, "Neuroeconomics" presents research from neuroscience, psychology, and behavioral economics, and includes chapters by all the major figures in the field, including two Economics nobel laureates. Carefully edited for a cohesive presentation of the material, the book is also a great textbook to be used in the many newly emerging graduate courses on Neuroeconomics in Neuroscience, Psychology, and Economics graduate schools. This groundbreaking work is sure to become the standard reference source for this growing area of research. Editors and contributing authors represent the acknowledged experts and founders of the field of Neuroeconomics and include Nobel laureates Vernon Smith and Daniel Kahneman, making this the authoritative reference for the field. It presents an interdisciplinary view of the approaches, concepts, and results of the emerging field of neuroeconomics relevant for anyone interested in this area or research. It features full color presentation throughout with carefully selected illustrations to highlight key concepts.
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10 of 11 people found the following review helpful
Great Reference
6 Jun 2009
Format:Hardcover
"Neuroeconomics" is a great reference for neuroscientists and economists looking for a handy summary of what has already been published in this budding field, and serves essentially as an edited volume surveying the field rather than a "principles" style textbook. Edited by the neuroecon heavy hitters - Camerer, Glimcher, Fehr, and Poldrack - the book is comprised of individual chapters stylized after each author's research interests, and the authors of the individual chapters include both the editors and a variety of other authors including Vernon Smith, Nathan Daw, John O'Doherty, Wolfram Schultz, and Peter Dayan. Although the book is organized coherently into the broad perspectives one may approach neuroecon (Behavioral economics, social neuroscience, or neurobiology), the book fails to give a set of principles or a theoretical framework for the field, and rightly so - such an approach would be premature. The book seems written primarily for those economists and neuroscientists looking for the frontier in neuroeconomics, and succeeds to gather the literature from the disparate ends of neuroecon together in one volume.
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