Neuro Web Design: What Makes Them Click?
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Product Description
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
From the Back Cover
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
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Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Paperback
I thoroughly recommend this book to those looking to gain a map of the territory that lies between information presentation, behavioural responses, interaction design and the universal game of gentle persuasion. This is a great introduction to the user experience. It can be read and its wisdom applied to designing, planning and user profiling by those of us who create for the web environment. It is easy to read and absorb. I have also found it especially helpful with colleagues who are setting out on the journey to grow their understanding of how the mind perceives the web interface. With 30 years experience in the field of human factors/usability/user experience Susan really knows how to tell this story.
8 of 8 people found the following review helpful
Format:Paperback
When meeting new people you can be sure of one thing, you're bound to be asked what you do for a living at some point. For a while now I've answered with "I originally studied psychology and now I'm a designer". This normally invokes a funny look and answers such as 'oh, did you not get along with psychology then?', or 'that's a bit of a change'. So I'm happy this book has been written as I can now reply with confidence that the two subjects are intrinsically linked and that understanding how people behave is a fundamental skill a designer must have.
If you're a designer trying to understand how to make your designs more effective, or if you're a site owner wondering why your best product isn't selling online, then you should really take a couple of hours to read this book. It's divided into eleven short and remarkably easy-to-read chapters. Each focus on a particular theory of our behaviour, explains the research and then applies it practically to how you can harness it on your website. Dr Weinschenk gives examples of real websites using such techniques and reveals why they are so effective. Questions such as how to set up a review section on your site that works, how to improve customer loyalty and how to improve your chances of up-selling on your site are all covered.
I read the entire book in just over two hours and I went straight back to some of my current design projects and started to apply the advice. I don't often write such glowing reviews but this is a gem of a book that will definitely give you your return on investment.
If you're a designer trying to understand how to make your designs more effective, or if you're a site owner wondering why your best product isn't selling online, then you should really take a couple of hours to read this book. It's divided into eleven short and remarkably easy-to-read chapters. Each focus on a particular theory of our behaviour, explains the research and then applies it practically to how you can harness it on your website. Dr Weinschenk gives examples of real websites using such techniques and reveals why they are so effective. Questions such as how to set up a review section on your site that works, how to improve customer loyalty and how to improve your chances of up-selling on your site are all covered.
I read the entire book in just over two hours and I went straight back to some of my current design projects and started to apply the advice. I don't often write such glowing reviews but this is a gem of a book that will definitely give you your return on investment.
2 of 2 people found the following review helpful
Format:Kindle Edition
Very disappointed - this is just a rehash of Robert Cialdini's book Influence with a few comments about websites. No real insights; no cohesive framework for developing persuasive websites. No rigorous analysis based on her own experience working on persuasive websites. So why 2 stars - well if you haven't read Cialdini there may be something there for you.
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Most Recent Customer Reviews
Interesting easy quick reading
Shorter and less in depth than expected, but very interesting and useful quick and easy reading that I would definetly recommend.
Published 1 month ago by C. Penzo
Explains the "why"as well as the "how"
I've reviewed a few resources in this field and this book draws on some familiar teachings. However what makes this book different is the examination of the neuro interactions of... Read more
Published 3 months ago by Loftboiz
Suspiciously over-rated
The book is OK. No great revelations and very thin on practical suggestions to improve your website. Read more
Published 3 months ago by Mr. M Burns
Neuro Web Design
This book explains how to apply human behaviour to the design of Web sites. Ideas, concepts, etc are explained in a very simple way and illustrated with examples. Read more
Published 5 months ago by Mario Solis
Practical advice for your ecommerce project
This book will not change your life. But it will give you some tips (less than 10) that you probably already knew about, but never paid a lot of attention to. Read more
Published 9 months ago by DrGren
A good taster
This book is an accessible and easy read that provides an introduction to human behaviour as it relates to web interfaces. Read more
Published 10 months ago by R
Short and sweet
One of the best books I've read so far for learning how to create usable websites, it applies psychology to design, so backs up claims and suggestions with evidence. Read more
Published 14 months ago by James Hind, founder of carbuzz
Very inspiring read, highly recommended for everyone (not only...
This book doesn't limits itself by solving only typical design problems. It really about how we think, feel and make our everyday choices on- and offline. Read more
Published 16 months ago by Anna Botsvine
interesting read for anyone looking at website design
The key to a successful website seems to be 'Make It Easy To Buy' and this book gives some key identifiers into how such concepts can be simply incorporated into your website... Read more
Published 16 months ago by European Traveller
A great read!
It took me just over two hours to read this book cover to cover - it is an engaging and informative read. Read more
Published 19 months ago by C. Green
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