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Networking With the Affluent Paperback – 1 Oct 1997


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Product details

  • Paperback: 288 pages
  • Publisher: McGraw-Hill Professional; New edition edition (1 Oct. 1997)
  • Language: English
  • ISBN-10: 0070610487
  • ISBN-13: 978-0070610484
  • Product Dimensions: 14.5 x 1.8 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 345,538 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client. "Tom StanleyÕs ideas regarding Networking with the Affluent and Their Advisors have produced strengthened relationships throughout our multinational accounts. The bottom line is increased customer loyalty, our most precious asset."-Keith Martino,Global Sales Manager, Federal Express Corporation. "This book is the best guide to success IÕve seen."- Mary B. Lehman, Managing Director, BankerÕs Trust Company, The Private Bank. "Networking was a magicianÕs illusion until Dr. Stanley taught us the secret."ÑNorman M. Mendelson,Chairman, Earth First Corporation.

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Most Helpful Customer Reviews

4 of 5 people found the following review helpful By A Customer on 3 Aug. 1998
Format: Paperback
Starting a new business? New to sales? (Feel you are too young/old to jump start your production?
Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.
Networking is NOT trading names or client lists with every salesperson you meet. These methods are not restricted to finding affluent clients.
If you are not good at phone sales, how about writing letters to the editor of your local paper supporting a local industry or business? Then follow up and send the owners/managers of that business a copy of your printed letter in the paper. These business owners would probably rather deal with a person who understands the issues of their business than someone who shows no interest in their business. This is just one of Dr. Stanley's methods. In this book, you will ! find a method just right for your personality to increase your business. While you are at it, purchase his other books on Marketing and Selling to the Affluent.
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Format: Kindle Edition Verified Purchase
For what was a very modest price this book is a fantastic resource for anyone looking to develop their business through networking.

The author gives many similar examples of good networking which can seem repetitive but I actually found this useful to reinforce and embed the techniques he recommends.
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Format: Paperback
Terrific service - quick delivery and book is new. Extremely happy.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 22 reviews
52 of 53 people found the following review helpful
A very under-rated book! Where are the readers? 15 Jan. 2004
By Chuck Kimbriel - Published on Amazon.com
Format: Paperback
I cannot believe that there is not at least three pages of reviews for this great book.Being able to link up with "Mr/Mrs High Credibility" is so essential to successand this is the only book that shows the why, who, where and how.Severall years ago I joined toastmasters and as a result was invited to join other organizations as well. I have to admit that I was [initially] very uncomfortable sitting with some of the top CEO's, Board Members and social elite of my city. This book was recommended to me then and I have never looked back.As a result, I have been able to increase my client base, penetrate the affluent market and network with their associates.As I said in the heading, I cannot believe that there are not more reviews here. Perhaps readers are hoping to keep this their secret. I know that when I first heard about this book, I was hoping that none of my competitors would find out about it.I also recommend Dr. Stanley's excellent "Selling To The Affluent" and "The Winners Circle" by Robert Shook.
68 of 72 people found the following review helpful
Entrepreneurs, new salespeople read this book. 3 Aug. 1998
By A Customer - Published on Amazon.com
Format: Paperback
Starting a new business? New to sales? (Feel you are too young/old to jump start your production?
Dr. Stanley's books should be required reading for any business student or business owner. In Networking with the Affluent, Dr. Stanley discusses SEVERAL methods of establishing productive relationships with your target prospect group and their advisors.
Networking is NOT trading names or client lists with every salesperson you meet. These methods are not restricted to finding affluent clients.
If you are not good at phone sales, how about writing letters to the editor of your local paper supporting a local industry or business? Then follow up and send the owners/managers of that business a copy of your printed letter in the paper. These business owners would probably rather deal with a person who understands the issues of their business than someone who shows no interest in their business. This is just one of Dr. Stanley's methods. In this book, you will ! find a method just right for your personality to increase your business. While you are at it, purchase his other books on Marketing and Selling to the Affluent.
28 of 28 people found the following review helpful
Especially good for people in financial services 15 Jan. 2004
By Dee Byrd - Published on Amazon.com
Format: Paperback
I work for one of the big 3 insurance companies and getting to know the affluent and working their nests is critical to my success.
In Networking with the Affluent, Dr. Stanley shows how to get into this market and offer quality financial products and services. To serve the affluent and others in their network.
You won't find any tricky techniques. But you will find some powerful ideas on how to substantially increase your production.
I have recommended this book to dozens of people over the years. And I can tell by their productivity if they have actually read it.
Get this book. It's great.
18 of 20 people found the following review helpful
Excellent book to penetrate the affluent market 15 Jan. 2004
By A Customer - Published on Amazon.com
Format: Paperback
Dr Stanley goes over and above the call of duty with this great work. Networking With The Affluent will show you how to penetrate the affluent market...network with it's members and key players within their group.
This book will create relationships that many have heretofore, been unable to penetrate.
Great book by Dr. Stanley.
12 of 16 people found the following review helpful
Very Illuminating 16 Jan. 2004
By A Customer - Published on Amazon.com
Format: Paperback
I never realized how easy it is to network with the high profile people. Like anythingelse, it can be learned.
Networking With The Affluent is a must read for all entrepeneurs, sales and business people. This is the book that your most successful competitors are reading, using and applying.
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