Netflixed: The Epic Battle for America's Eyeballs and over 2 million other books are available for Amazon Kindle . Learn more


or
Sign in to turn on 1-Click ordering.
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Netflixed: The Epic Battle for America's Eyeballs on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Netflixed: The Epic Battle for America's Eyeballs [Hardcover]

Gina Keating

RRP: 19.99
Price: 17.14 & FREE Delivery in the UK. Details
You Save: 2.85 (14%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Saturday, 19 April? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition 9.94  
Hardcover 17.14  
Paperback --  
Amazon.co.uk Trade-In Store
Did you know you can use your mobile to trade in your unwanted books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details or check out the Trade-In Amazon Mobile App Guidelines on how to trade in using a smartphone. Learn more.

Book Description

28 Feb 2013

Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Ran­dolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed.

Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom­ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals.

Yet for all its success, Netflix is still a polariz­ing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever.

The quest to become the world's portal for pre­mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.


Frequently Bought Together

Netflixed: The Epic Battle for America's Eyeballs + Digital Disruption: Unleashing the Next Wave of Innovation (UK edition)
Buy the selected items together


Product details


More About the Author

Discover books, learn about writers, and more.

Product Description

Review

"The little red envelope that could . . . and did! This is a classic Silicon Valley start-up tale and Keating gives readers behind-the-scenes access to a story that continues to play out in America's mailboxes, living rooms, and mobile devices every day."--JIM COOK, CFO of Mozilla; Netflix founding team member "A well-crafted, well-researched, and well-sourced page-turner. Keating is no stranger to this subject, having covered Netflix for years as a reporter, and gives readers a fascinating and insightful look into the inner workings of a company that forever changed how America watches movies."--LORI STREIFLER, executive editor, City News Service Inc. "Even if all you know about Netflix is that it has bright red mailers and comes out of your Roku box, Keating's reporting will make you want to sit down and learn more. It's a tale of corporate intrigue, gigantic success, and enormous failure."--ALLAN PARACHINI, adjunct professor, California State University; former "Los Angeles Times "reporter ""Netflixed "has all the drama and intrigue of a Hollywood blockbuster, but for me, it was also nostalgic. Gina Keating perfectly captured the pressure, energy, and emo-tion we all felt as we fought Netflix for control of America's living rooms. I'm often asked by people, 'What happened at Blockbuster?' Now I can tell them . . . just read "Netflixed.""--BEN COOPER, EVP, Camelot Strategic Marketing & Media; former head of marketing, Blockbuster Online ..".Veteran media journalist Keating's nonfiction debut is a surprisingly swift-paced mix of investigative journalism and thrillerlike suspense. The major players in the game--Netflix CEO Reed Hastings and Blockbuster's John Antioco--are both complicated characters, and Keating does a commendable job painting a portrait of these very different business leaders, each with his own unique approach to vying for the same brass ring: domination of the American home-entertainment market ...An impressive look at the infinite complexiti

About the Author

Gina Keating covered media companies, law and government as a staff writer for Reuters and United Press International for more than a decade. Her articles have been reprinted in newspapers around the world and her freelance work has appeared in Variety, Texas Monthly, Food and Wine, Southern Living and Forbes magazines.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  32 reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars An Incredible Story 15 Oct 2012
By Zachary H. Bissonnette - Published on Amazon.com
Format:Hardcover
The story behind the rise of Netflix has always intrigued me, mainly because it never should have happened: Netflix was a scrappy start-up with some venture capital money, setting out to take over a market that was controlled by corporate titans with enormous brand recognition and tremendous financial resources.

But somehow Netflix managed to reinvent the way that people watch movies and turn a profit; just how improbable was this? So improbable that, for YEARS, Netflix was one of the most shorted stocks in America and America's most famous and probably best shortseller, Jim Chanos, had assembled a list of reasons--all good reasons, by the way--why Netflix was destined to fail.

But it didn't. Netflixed is the mostly never before told story of Netflix's unflappable belief in its business model and Blockbuster's highly leveraged ineptitude that allowed Netflix to execute and topple a titan. It's an incredible story, succinctly well-told by Gina Keating.
2 of 2 people found the following review helpful
5.0 out of 5 stars Enjoyed reading Netflixed 14 July 2013
By Rodney D. Merrill - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I found this to be a great read as the struggle to satisfy the public's quest for entertainment is constantly evolving. My appreciation for and understanding of Netflix has now been changed in a way that I didn't expect before reading this book.
2 of 2 people found the following review helpful
5.0 out of 5 stars Entrepreneurial Story 28 Feb 2013
By Bill at Torg Stories - Published on Amazon.com
Format:Hardcover
If you liked Walter Isaacson's biography on Steve Jobs, you'll enjoy this. Great stories and lots to think about when it comes to film distribution. I'd read this along with Epstein's Hollywood Economist.
2 of 2 people found the following review helpful
4.0 out of 5 stars Blockbusted! 31 Dec 2012
By K. Newcomer - Published on Amazon.com
Format:Hardcover|Verified Purchase
As an avid movie fan and long time customer of Blockbuster I switched to Netflix a few years ago as I loved the no late fees concept. The library from Netflix of course was huge so that was a plus as well. This book helps to explain the disruption in the market for movie fans and how slow Blockbuster was to respond. Reminds me a lot about the ongoing battle with Amazon and Barnes and Noble (Barnes and Noble responded a little better).

Gina Keating does a good job balancing the two sides and taking the reader into both houses to understand the thought process for Blockbuster and Netflix. I enjoyed reading about Johnny Antioco from Blockbuster as he so badly wanted to implement certain ideas, but at times was misguided.

Anyone who is a fan of corporate strategy will enjoy this read as Netflix enjoyed having large amounts of cash and low overhead compared to Blockbuster with a serious cash burn and high overhead. In addition Blockbuster had franchisees not on the same page with overall strategy. Netflix also had a personal credo of "great brands had to connect with customers on a personal level". If used wisely and monitored this is where social media helps certain companies.

Good book on how to get after the more established companies and disrupt "business as usual". Anyone starting a business and challenging mature companies and markets needs to read and understand this book. Well written and an interesting read for sure.
4 of 5 people found the following review helpful
4.0 out of 5 stars Big Ideas and Even Bigger Egos 13 Jan 2013
By IT Guy - Published on Amazon.com
Format:Hardcover
Excellent read and I hope the algorithms at Amazon will recommend her next book to me! I would even go so far as to say that the style of this tech story was "better polished" than the last tech story I read, the recent Steve Jobs biography by Walter Isaacson. Isaacson had a tendency to remind the reader what had just happened in the previous chapter, like a TV series returning from commercial and restating the plot. But the pace of Netflixed keeps you reading and interested, no need for recaps.

Based on my personal experience in IT, the most satisfying part of the book was reading about Netflix using technical excellence, in house programmers, and an engineering-driven culture to create software that was a work of art. They easily defeated Blockbuster's outsource-and-copy approach to software development. I almost spit my coffee when I read how the Netflix engineers spotted an obvious flaw in the Blockbuster bar code system, as I'd seen similar errors myself during an Accenture infestation at my company. It was both hilarious and sad that a guy named "Evangelist" could have helped save Blockbuster had the folks in charge listened to his message.

If I had to make a complaint, it would be that there weren't enough technical details. Several minor flubs early on indicated that any technical details provided would be very shallow (...if I recall Usenet was compared to "the Internet" and emails were found via a "URL tracing program"..), but those didn't make the story any less compelling. I wanted to learn more about how the app got into so many DVD and BluRay players and influenced the cord cutters phenomenon.
Were these reviews helpful?   Let us know
ARRAY(0xb5f1e8c4)

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback