- Hardcover
- Publisher: Tandem Library (Nov 2001)
- ISBN-10: 061391077X
- ISBN-13: 978-0613910774
- Average Customer Review: 3.3 out of 5 stars See all reviews (3 customer reviews)
Net Words : Creating High-Impact Online Copy
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First Sentence
Without great copy, commerce would be dead on its feet. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Without great copy, commerce would be dead on its feet. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
I was very dissapointed with this book. Nick goes on about understanding your audience, but his book is far too wordy and obtuse. I wanted real examples of good and bad online copy and the reasons behind Nick's views. You have to wade through bumph on allowing copywriters to do "great work" which is totally irelavent to finding out what makes good copy. Extracting the few nuggets of advice is a painful excercise. Not recommended.
4 of 4 people found the following review helpful
Format:Paperback
Ever wanted to learn the differences between Direct marketing and e-marketing? Well, this book covers it all!
An invaluable guide to achieving subtlety and a sense of amity in e-mails, web sites and e-newsletters. And what a relief to find it written in a manner that makes for easy reading! If you are interested in the subject, the book avoids flooding that interest out of you in a slurry of data...
I did feel a little more detail could have been provided in a couple of the chapters, before remembering that this is a book about how you WRITE on-line, rather than how you GET words on-line. If you're tasked with writing copy, on-line, now... this is an ideal introduction to both the art and science
Actually, it may well deserve that fifth star.
Format:Paperback
Imeasureably useful purchase for very little cost and the item arrived on time despite coming from the US to the UK.
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