"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world." — Luke Johnson , Chairman Risk Capital partners and Financial Times columnist Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would–be start ups and established businesses who want to do more online. "I wish this book had been written ten years ago when I first entered the e–commerce industry." — Glenn Fogel , EVP – Corporate Development and International, Priceline.com "David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!" – Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.
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‘ …a book which will give you all the do’s and don’ts of building an internet business′. (Managment Today, September 2010). ‘ He gives inspiration to start–ups and a renewed faith in the connection of people through communication and business’ . (Cheap Flights, September 2010). ‘The book is very readable, with plenty of anecdotes to illustrate the points he′s making’. (The Book Bag, September 2010). ‘ …it does provide an excellent introduction into how to make money in the digital world.’ (Growing Business, October 2010). ‘ Anyone who has shied away from starting an internet business…this is the book to change your mind .’ (Flybe Uncovered, November 2010). ‘ Net Profit provides inspiration and reassurance for would–be startups and established businesses who want to do more online.’ (The Pauline, December, 2010). ‘…in–depth information on exactly how internet companies work, spend and profit.’ (Cool Marketing Stuff.com, December 2010).
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars
Extremely useful book for anyone thinking of setting up an online business, or for anyone who actually runs one.
29 Mar 2011
Format:Kindle Edition
Having recently founded a digital business, I found myself vigorously nodding my head in agreement whilst reading this book! The author gives great advice on what the key areas that are important to get right, on topics ranging from website design to intellectual property.
Soskin constantly relates to his experiences in this industry, backing up advice with real-life examples, something that is unfortunately often a rarity in business books. The whole book is full of practical suggestions, supported by examples, that can easily be implemented.
There are also lots of interesting and memorable facts dotted throughout the book that help maintain the reader's interest, for example RyanAir paying two students £12,000 to build their first web site.
Although some parts may seem oversimplified for people who have read a lot of related books, such as the explanation as to how SEO (search engine optimisation) works, they are only short parts and would serve as nice explanations for anyone not used to some of the industry jargon.
It's a must read for anyone considering starting a digital business, yet still manages to be a great purchase for those who are already working in this space. Well worth buying.
Soskin constantly relates to his experiences in this industry, backing up advice with real-life examples, something that is unfortunately often a rarity in business books. The whole book is full of practical suggestions, supported by examples, that can easily be implemented.
There are also lots of interesting and memorable facts dotted throughout the book that help maintain the reader's interest, for example RyanAir paying two students £12,000 to build their first web site.
Although some parts may seem oversimplified for people who have read a lot of related books, such as the explanation as to how SEO (search engine optimisation) works, they are only short parts and would serve as nice explanations for anyone not used to some of the industry jargon.
It's a must read for anyone considering starting a digital business, yet still manages to be a great purchase for those who are already working in this space. Well worth buying.
4 of 4 people found the following review helpful
Format:Kindle Edition
I write this review having worked for internet businesses for a number of years.
Soskin's book is an essential read for those considering setting up an internet business, who work in the industry, or who are seeking to understand the industry.
With many years experience running Cheapflights, a UK internet success story, the author is well placed to deliver advice on growing profitable internet businesses, frequently referencing his personal experiences throughout - which adds weight to his observations.
The book itself is well structured, clearly written and comprehensive. The first chapter provides context with a short history of the digital revolution. Soskin then addresses internet business essentials: developing customer-focused business models, getting the product right, hiring and retaining the right talent, cash and how to keep it flowing (and the exit), the tricks of online marketing , the benefits and risks of global expansion and so on. The book concludes with sage advice regarding the future of internet business - and the likely destruction of big name businesses that do not move with the times.
With its clear prose, structure, insightful observations and solid advice supported by the author's real-world experience, Net Profit is valuable to seasoned internet professionals and industry newcomers alike.
Highly recommended.
Soskin's book is an essential read for those considering setting up an internet business, who work in the industry, or who are seeking to understand the industry.
With many years experience running Cheapflights, a UK internet success story, the author is well placed to deliver advice on growing profitable internet businesses, frequently referencing his personal experiences throughout - which adds weight to his observations.
The book itself is well structured, clearly written and comprehensive. The first chapter provides context with a short history of the digital revolution. Soskin then addresses internet business essentials: developing customer-focused business models, getting the product right, hiring and retaining the right talent, cash and how to keep it flowing (and the exit), the tricks of online marketing , the benefits and risks of global expansion and so on. The book concludes with sage advice regarding the future of internet business - and the likely destruction of big name businesses that do not move with the times.
With its clear prose, structure, insightful observations and solid advice supported by the author's real-world experience, Net Profit is valuable to seasoned internet professionals and industry newcomers alike.
Highly recommended.
10 of 11 people found the following review helpful
Format:Paperback
David Soskin is one of the few people who has managed to grow an internet enterprise from small beginnings (3 people in a serviced office) to an interantional world-leading flight comparison website. All this without asking for additional funding!
Soskin's book is well organised and covers the essentials from from marketing to finance. He also covers the importance of website design (where to concentrate your efforts) and search engine optimisation.
Notably, international expansion is covered including the cultural differences betweenthe USA and Europe.
The many case examples in the book provide the would-be entrepreneur with some illuminating successes and failures, from the Boo debacle to success stories such as Moo, Moonpig, Stardoll and TrustedReviews.
The early history of the internet is told by one who was there, and explains how what began as a military communications network developed into one of mankind's most useful tools.
This book is essential reading to any young entrepreneurs just setting out and will doubtless inspire many, and lead them to avoid some of the pitfalls that have lead to many disappointments in the past - and that must surely be a good thing.
By far the best work of its kind so far.
Soskin's book is well organised and covers the essentials from from marketing to finance. He also covers the importance of website design (where to concentrate your efforts) and search engine optimisation.
Notably, international expansion is covered including the cultural differences betweenthe USA and Europe.
The many case examples in the book provide the would-be entrepreneur with some illuminating successes and failures, from the Boo debacle to success stories such as Moo, Moonpig, Stardoll and TrustedReviews.
The early history of the internet is told by one who was there, and explains how what began as a military communications network developed into one of mankind's most useful tools.
This book is essential reading to any young entrepreneurs just setting out and will doubtless inspire many, and lead them to avoid some of the pitfalls that have lead to many disappointments in the past - and that must surely be a good thing.
By far the best work of its kind so far.
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Most Recent Customer Reviews
5.0 out of 5 stars
Excellent book for Digital Business Launch
It is an excellent book written for business owners who whould like to use Internet for online business. Explanations and Examples are very clear and easy to understand. Read more
Published 1 month ago by T. Tavlas
5.0 out of 5 stars
Essential read for every budding internet entrepreneur
"The Net Profit" is an essential read for every budding/aspiring internet entrepreneur.
Soskin delivers key insights - e.g. Read more
Soskin delivers key insights - e.g. Read more
Published 3 months ago by Rohan Ganesh
5.0 out of 5 stars
This book is for entrepreneurs who think they know it all
For everyone who is sick of "how to start an internet business" books, this one is short, easy and clear reading, and choc-a-block with practical advice. Read more
Published 6 months ago by grumpy
5.0 out of 5 stars
Bullseye !
I joined lastminute.com after it had acquired fifteen companies in three years so when I read David Soskin's excellent book it brought a wry smile to my face, especially the... Read more
Published 7 months ago by Brian Murphy (CEO)
4.0 out of 5 stars
Selling Yourself
There are various types of business books but perhaps they broadly fall into two categories - those with the "big idea" that claim to be some sort of silver bullet to all problems,... Read more
Published 7 months ago by J. Mann
5.0 out of 5 stars
Essential reading!
As an internet entrepreneur, I was searching for a book which was going to give me the confidence and information I needed to set up an e-commerce business - and this book... Read more
Published 8 months ago by Leona
5.0 out of 5 stars
Everything a business book should be
I'm reading this book at the moment. It's fantastic! Everything a business book should be, but unfortunately never is. The man is a genius - more books please!
Published 9 months ago by Chris Vane
5.0 out of 5 stars
In-depth Internet Inspiration
Net Profit: How to Succeed in Digital Business is written by former CEO of Cheapflights, top consultant and serial entrepreneur, David Soskin, and it is one of the best books of... Read more
Published 10 months ago by Mrs. T. Newton
5.0 out of 5 stars
A manual to succeed on line
As I am currently in the process of launching an on line start up and have been reading a number of e commerce books to get an insight to those who have succeeded previously. Read more
Published 11 months ago by R Berke
5.0 out of 5 stars
Essential Reading for the Digital Entrepreneur
Net Profit is a fantastic book for those thinking of launching an Internet business, or who are already in the process. Read more
Published 11 months ago by bblondon
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