Net Profit: How to Succeed in Digital Business
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More About the Author
Product Description
Review
‘…a book which will give you all the do’s and don’ts of building an internet business′. (Managment Today, September 2010).
‘He gives inspiration to start–ups and a renewed faith in the connection of people through communication and business’. (Cheap Flights, September 2010).
‘The book is very readable, with plenty of anecdotes to illustrate the points he′s making’. (The Book Bag, September 2010).
‘…it does provide an excellent introduction into how to make money in the digital world.’ (Growing Business, October 2010).
‘Anyone who has shied away from starting an internet business…this is the book to change your mind.’ (Flybe Uncovered, November 2010).
‘Net Profit provides inspiration and reassurance for would–be startups and established businesses who want to do more online.’ (The Pauline, December, 2010).
‘…in–depth information on exactly how internet companies work, spend and profit.’ (Cool Marketing Stuff.com, December 2010).
Product Description
"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world."
—Luke Johnson, Chairman Risk Capital partners and Financial Times columnist
—Luke Johnson, Chairman Risk Capital partners and Financial Times columnist
Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:
- Convert a brilliant idea into something that actually pays
- Get the funding you need to expand
- Build a great team of staff and advisers
- Keep the cash flowing
- Go global!
Net Profit provides much needed inspiration and reassurance for would–be start ups and established businesses who want to do more online.
"I wish this book had been written ten years ago when I first entered the e–commerce industry."
—Glenn Fogel, EVP – Corporate Development and International, Priceline.com
"David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!"
– Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Kindle Edition
Having recently founded a digital business, I found myself vigorously nodding my head in agreement whilst reading this book! The author gives great advice on what the key areas that are important to get right, on topics ranging from website design to intellectual property.
Soskin constantly relates to his experiences in this industry, backing up advice with real-life examples, something that is unfortunately often a rarity in business books. The whole book is full of practical suggestions, supported by examples, that can easily be implemented.
There are also lots of interesting and memorable facts dotted throughout the book that help maintain the reader's interest, for example RyanAir paying two students £12,000 to build their first web site.
Although some parts may seem oversimplified for people who have read a lot of related books, such as the explanation as to how SEO (search engine optimisation) works, they are only short parts and would serve as nice explanations for anyone not used to some of the industry jargon.
It's a must read for anyone considering starting a digital business, yet still manages to be a great purchase for those who are already working in this space. Well worth buying.
Soskin constantly relates to his experiences in this industry, backing up advice with real-life examples, something that is unfortunately often a rarity in business books. The whole book is full of practical suggestions, supported by examples, that can easily be implemented.
There are also lots of interesting and memorable facts dotted throughout the book that help maintain the reader's interest, for example RyanAir paying two students £12,000 to build their first web site.
Although some parts may seem oversimplified for people who have read a lot of related books, such as the explanation as to how SEO (search engine optimisation) works, they are only short parts and would serve as nice explanations for anyone not used to some of the industry jargon.
It's a must read for anyone considering starting a digital business, yet still manages to be a great purchase for those who are already working in this space. Well worth buying.
4 of 4 people found the following review helpful
Format:Kindle Edition
I write this review having worked for internet businesses for a number of years.
Soskin's book is an essential read for those considering setting up an internet business, who work in the industry, or who are seeking to understand the industry.
With many years experience running Cheapflights, a UK internet success story, the author is well placed to deliver advice on growing profitable internet businesses, frequently referencing his personal experiences throughout - which adds weight to his observations.
The book itself is well structured, clearly written and comprehensive. The first chapter provides context with a short history of the digital revolution. Soskin then addresses internet business essentials: developing customer-focused business models, getting the product right, hiring and retaining the right talent, cash and how to keep it flowing (and the exit), the tricks of online marketing , the benefits and risks of global expansion and so on. The book concludes with sage advice regarding the future of internet business - and the likely destruction of big name businesses that do not move with the times.
With its clear prose, structure, insightful observations and solid advice supported by the author's real-world experience, Net Profit is valuable to seasoned internet professionals and industry newcomers alike.
Highly recommended.
Soskin's book is an essential read for those considering setting up an internet business, who work in the industry, or who are seeking to understand the industry.
With many years experience running Cheapflights, a UK internet success story, the author is well placed to deliver advice on growing profitable internet businesses, frequently referencing his personal experiences throughout - which adds weight to his observations.
The book itself is well structured, clearly written and comprehensive. The first chapter provides context with a short history of the digital revolution. Soskin then addresses internet business essentials: developing customer-focused business models, getting the product right, hiring and retaining the right talent, cash and how to keep it flowing (and the exit), the tricks of online marketing , the benefits and risks of global expansion and so on. The book concludes with sage advice regarding the future of internet business - and the likely destruction of big name businesses that do not move with the times.
With its clear prose, structure, insightful observations and solid advice supported by the author's real-world experience, Net Profit is valuable to seasoned internet professionals and industry newcomers alike.
Highly recommended.
10 of 11 people found the following review helpful
Format:Paperback
David Soskin is one of the few people who has managed to grow an internet enterprise from small beginnings (3 people in a serviced office) to an interantional world-leading flight comparison website. All this without asking for additional funding!
Soskin's book is well organised and covers the essentials from from marketing to finance. He also covers the importance of website design (where to concentrate your efforts) and search engine optimisation.
Notably, international expansion is covered including the cultural differences betweenthe USA and Europe.
The many case examples in the book provide the would-be entrepreneur with some illuminating successes and failures, from the Boo debacle to success stories such as Moo, Moonpig, Stardoll and TrustedReviews.
The early history of the internet is told by one who was there, and explains how what began as a military communications network developed into one of mankind's most useful tools.
This book is essential reading to any young entrepreneurs just setting out and will doubtless inspire many, and lead them to avoid some of the pitfalls that have lead to many disappointments in the past - and that must surely be a good thing.
By far the best work of its kind so far.
Soskin's book is well organised and covers the essentials from from marketing to finance. He also covers the importance of website design (where to concentrate your efforts) and search engine optimisation.
Notably, international expansion is covered including the cultural differences betweenthe USA and Europe.
The many case examples in the book provide the would-be entrepreneur with some illuminating successes and failures, from the Boo debacle to success stories such as Moo, Moonpig, Stardoll and TrustedReviews.
The early history of the internet is told by one who was there, and explains how what began as a military communications network developed into one of mankind's most useful tools.
This book is essential reading to any young entrepreneurs just setting out and will doubtless inspire many, and lead them to avoid some of the pitfalls that have lead to many disappointments in the past - and that must surely be a good thing.
By far the best work of its kind so far.
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Most Recent Customer Reviews
recommended
There are now so many of this type of book around that it's hard
to tell them apart and after a while they all blend into one but
this one is definitley a... Read more
to tell them apart and after a while they all blend into one but
this one is definitley a... Read more
Published 2 months ago by Green Book Addict Librarian
Fantastic grounding for any aspiring or established Digital...
This book is singularly the best source of advice for aspiring digital entrepreneurs - if you've started a digital business or are thinking about it, read this book cover to... Read more
Published 4 months ago by Ross Williams
Net Profit
David Soskin's primer about how to start and run a digital business is comprehensive, which is both his book's strength and its weakness. Read more
Published 6 months ago by Rolf Dobelli
A must for anyone interested in understanding the world of digital
If you're considering a career in digital or simply interested in becoming more digitally savvy then this book is a must read. Read more
Published 7 months ago by Nick Smyth - Senior Business Development at QuBit Group
Very practical down to earth and essential guide
David Soskin built a profitable internet business at a time when many others were investing vast sums, and then crashing. As this book shows, his business (cheapflights. Read more
Published 8 months ago by H. Fraser
Goldmine of Insight, Examples and Experiences - not only the good...
I bought David Soskin's 'Net Profit' book as inspiration to help me plan the launch of a digital business. Read more
Published 9 months ago by Gareth Everson
Insightful and very practical
This is a great primer for anyone building an internet-based company. The book is lucid, insightful and above all extremely practical, and refreshingly avoids the business school... Read more
Published 10 months ago by Gramin
Not bad for beginners...
I've been in the internet industry for my entire adult life (I'm almost 33 years old at the time of writing), and so I have been around the blocks and even rode out some of the... Read more
Published 11 months ago by Paul Robinson
For a thoroughly researched, informative read on digital enterprise
The preface sets the scene - a Harvard alumni dinner - and really gives the book some gravity, not many of us can casually mention a dinner with America's richest and most powerful... Read more
Published 11 months ago by EM-Reviewer
Very Useful
I actually won this book at a networking event where David was speaking and I must say it was full of really useful stuff. Read more
Published 14 months ago by Rupert Cook
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