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Net Profit: How to Succeed in Digital Business [Paperback]

David Soskin
4.8 out of 5 stars  See all reviews (44 customer reviews)
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Book Description

3 Sep 2010
"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world." — Luke Johnson , Chairman Risk Capital partners and Financial Times columnist Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global!  Net Profit provides much needed inspiration and reassurance for would–be start ups and established businesses who want to do more online. "I wish this book had been written ten years ago when I first entered the e–commerce industry." — Glenn Fogel , EVP – Corporate Development and International, "David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!"   – Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.  

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Net Profit: How to Succeed in Digital Business + The Ultimate Small Business Marketing Book + E-commerce Get It Right! - Essential Step by Step Guide for Selling & Marketing Products Online. Insider Secrets, Key Strategies & Practical Tips - Simplified for Start-Ups & Small Businesses
Price For All Three: 36.64

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Product details

  • Paperback: 328 pages
  • Publisher: John Wiley & Sons; 1 edition (3 Sep 2010)
  • Language: English
  • ISBN-10: 0470660813
  • ISBN-13: 978-0470660812
  • Product Dimensions: 22 x 14 x 2 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon Bestsellers Rank: 444,746 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

David Soskin is a seasoned internet entrepreneur and business commentator.

Currently on the boards of and Smart Traffic, David was, for eight years, CEO of Cheapflights Media (now called the Momondo group) and remains on its board of directors. In that time, he grew the groundbreaking company from an attic-based operation into an award-winning international leader in online travel search with tens of millions of users worldwide.

David is also co-founder of Howzat Partners LLP, which invests in early-stage digital media companies on both sides of the Atlantic and which won the prestigious AllStars 'Exit of the Year' Award in 2013 for its investment in Trivago.

Prior to Cheapflights, David held senior roles in industry, banking and government.

He was educated at Oxford University and the Harvard Business School. David is married and lives in London.

Product Description


‘ …a book which will give you all the do’s and don’ts of building an internet business′. (Managment Today, September 2010). ‘ He gives inspiration to start–ups and a renewed faith in the connection of people through communication and business’ . (Cheap Flights, September 2010). ‘The book is very readable, with plenty of anecdotes to illustrate the points he′s making’.  (The Book Bag, September 2010). ‘ …it does provide an excellent introduction into how to make money in the digital world.’  (Growing Business, October 2010). ‘ Anyone who has shied away from starting an internet business…this is the book to change your mind .’  (Flybe Uncovered, November 2010). ‘ Net Profit provides inspiration and reassurance for would–be startups and established businesses who want to do more online.’     (The Pauline, December, 2010). ‘…in–depth information on exactly how internet companies work, spend and profit.’ (Cool Marketing, December 2010).

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

4.8 out of 5 stars
4.8 out of 5 stars
Most Helpful Customer Reviews
7 of 7 people found the following review helpful
Format:Kindle Edition
Having recently founded a digital business, I found myself vigorously nodding my head in agreement whilst reading this book! The author gives great advice on what the key areas that are important to get right, on topics ranging from website design to intellectual property.

Soskin constantly relates to his experiences in this industry, backing up advice with real-life examples, something that is unfortunately often a rarity in business books. The whole book is full of practical suggestions, supported by examples, that can easily be implemented.

There are also lots of interesting and memorable facts dotted throughout the book that help maintain the reader's interest, for example RyanAir paying two students 12,000 to build their first web site.

Although some parts may seem oversimplified for people who have read a lot of related books, such as the explanation as to how SEO (search engine optimisation) works, they are only short parts and would serve as nice explanations for anyone not used to some of the industry jargon.

It's a must read for anyone considering starting a digital business, yet still manages to be a great purchase for those who are already working in this space. Well worth buying.
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4 of 4 people found the following review helpful
Format:Kindle Edition
I write this review having worked for internet businesses for a number of years.

Soskin's book is an essential read for those considering setting up an internet business, who work in the industry, or who are seeking to understand the industry.

With many years experience running Cheapflights, a UK internet success story, the author is well placed to deliver advice on growing profitable internet businesses, frequently referencing his personal experiences throughout - which adds weight to his observations.

The book itself is well structured, clearly written and comprehensive. The first chapter provides context with a short history of the digital revolution. Soskin then addresses internet business essentials: developing customer-focused business models, getting the product right, hiring and retaining the right talent, cash and how to keep it flowing (and the exit), the tricks of online marketing , the benefits and risks of global expansion and so on. The book concludes with sage advice regarding the future of internet business - and the likely destruction of big name businesses that do not move with the times.

With its clear prose, structure, insightful observations and solid advice supported by the author's real-world experience, Net Profit is valuable to seasoned internet professionals and industry newcomers alike.

Highly recommended.
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10 of 11 people found the following review helpful
5.0 out of 5 stars Essential Guide 2 Dec 2010
David Soskin is one of the few people who has managed to grow an internet enterprise from small beginnings (3 people in a serviced office) to an interantional world-leading flight comparison website. All this without asking for additional funding!

Soskin's book is well organised and covers the essentials from from marketing to finance. He also covers the importance of website design (where to concentrate your efforts) and search engine optimisation.

Notably, international expansion is covered including the cultural differences betweenthe USA and Europe.

The many case examples in the book provide the would-be entrepreneur with some illuminating successes and failures, from the Boo debacle to success stories such as Moo, Moonpig, Stardoll and TrustedReviews.

The early history of the internet is told by one who was there, and explains how what began as a military communications network developed into one of mankind's most useful tools.

This book is essential reading to any young entrepreneurs just setting out and will doubtless inspire many, and lead them to avoid some of the pitfalls that have lead to many disappointments in the past - and that must surely be a good thing.

By far the best work of its kind so far.
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3 of 3 people found the following review helpful
5.0 out of 5 stars In-depth Internet Inspiration 28 Jun 2012
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Net Profit: How to Succeed in Digital Business is written by former CEO of Cheapflights, top consultant and serial entrepreneur, David Soskin, and it is one of the best books of this genre I've read.

Based on eight, well thought out key themes, Soskin shares his expert knowledge of how to become a successful internet entrepreneur through these challenging times. The topics he covers range from internet history, business models, thinking up an innovative product or service, leadership skills and raising finance through to driving traffic to your site once it is up and running via marketing (a topic I love!) and long term planning for continuous success far into the future of your business. He's very reassuring and his knowledge is outstanding.

Soskin is keen to talk about his own experiences and ideas, so that you can learn from his success and sometimes even his mistakes, as he supplies many of his own problems and solutions for you to take into consideration.

Whether you have a start up idea or already own an internet business, this book will help you immensely. And it's my view that even if you only take one thing away from a book like this, you can bet it will the one thing that sparks an idea, which carries your business through to many more successful years! Read it and see for yourself. Soskin knows what he is on about. To anyone that is nervous about the unforeseeable challenges that could lie ahead in any internet venture, check this out - you may well be encouraged to jump right in before you've even finished reading this book!
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Most Recent Customer Reviews
5.0 out of 5 stars A must read for internet start up founders
I was first really influenced by a book on the internet when I read Nicholas Negroponte's Being Digital in 1995. Read more
Published 5 months ago by Elspeth Knight
5.0 out of 5 stars Practical guidance that's hard to find
This book has proven to be a huge help to me. It's very difficult to find practical advice from such a credible source. Read more
Published 11 months ago by Lwalker
5.0 out of 5 stars Excellent book for Digital Business Launch
It is an excellent book written for business owners who whould like to use Internet for online business. Explanations and Examples are very clear and easy to understand. Read more
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5.0 out of 5 stars Essential read for every budding internet entrepreneur
"The Net Profit" is an essential read for every budding/aspiring internet entrepreneur.

Soskin delivers key insights - e.g. Read more
Published 19 months ago by Rohan Ganesh
5.0 out of 5 stars This book is for entrepreneurs who think they know it all
For everyone who is sick of "how to start an internet business" books, this one is short, easy and clear reading, and choc-a-block with practical advice. Read more
Published 21 months ago by grumpy
5.0 out of 5 stars Bullseye !
I joined after it had acquired fifteen companies in three years so when I read David Soskin's excellent book it brought a wry smile to my face, especially the... Read more
Published 22 months ago by Brian Murphy (CEO)
4.0 out of 5 stars Selling Yourself
There are various types of business books but perhaps they broadly fall into two categories - those with the "big idea" that claim to be some sort of silver bullet to all problems,... Read more
Published 23 months ago by J. Mann
5.0 out of 5 stars Essential reading!
As an internet entrepreneur, I was searching for a book which was going to give me the confidence and information I needed to set up an e-commerce business - and this book... Read more
Published 23 months ago by Leona
5.0 out of 5 stars Everything a business book should be
I'm reading this book at the moment. It's fantastic! Everything a business book should be, but unfortunately never is. The man is a genius - more books please!
Published on 30 July 2012 by Chris Vane
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As I am currently in the process of launching an on line start up and have been reading a number of e commerce books to get an insight to those who have succeeded previously. Read more
Published on 18 Jun 2012 by R Berke
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