Amazon.co.uk Review
There's an olde-worlde motto for success in the cyberspace marketplace of tomorrow: Be Prepared.
It's a message hammered home time and again in this easily read, but nonetheless valuable, guide to business success in the interactive community.
Follow the new rules and riches could be yours. Ignore them at your peril.
Author Chuck Martin takes an in-depth journey through the Net Future, presenting the Seven "Cybertrends", the vital elements which combine to create what he describes as "the ultimate in end-to-end electronic business, or E-business."
It is a fascinating ride and in a book peppered with real-life cases of what companies are doing to meet the high-tech demands of the educated and informed consumers of the New Age, we are left in no doubt as to the power of the Internet as a medium which will affect every aspect of all our lives.
Businesses large and small, says Martin, cannot take for granted that the assumptions of the past hold true in the Net environment. The future belongs to those who turn assumptions upside down, inside out and backwards.
Besides describing how to make the most of the new opportunities, he also looks at how employees and managers will face up to life in the new wired workforce and at the growing cyber- economy with its millions of "e-consumers" demanding better, faster and cheaper services.
But non of this is achievable without understanding and information. Martin's book gives an essential starting point to the provision of both. --Stuart Russell
Review
Net Future intends to help readers deal with current realities by examining how others have dealt with the changing economic landscape.
