- Hardcover: 224 pages
- Publisher: McGraw-Hill Inc.,US (1 Nov 1998)
- Language English
- ISBN-10: 007041131X
- ISBN-13: 978-0070411319
- Product Dimensions: 23.1 x 16 x 3 cm
- Average Customer Review: 4.1 out of 5 stars See all reviews (13 customer reviews)
- Amazon Bestsellers Rank: 3,513,708 in Books (See Top 100 in Books)
Net Future
and over one million other books are available for Amazon Kindle .
Learn more
| ||||||||||||||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Amazon.co.uk Review
There's an olde-worlde motto for success in the cyberspace marketplace of tomorrow: Be Prepared.
It's a message hammered home time and again in this easily read, but nonetheless valuable, guide to business success in the interactive community.
Follow the new rules and riches could be yours. Ignore them at your peril.
Author Chuck Martin takes an in-depth journey through the Net Future, presenting the Seven "Cybertrends", the vital elements which combine to create what he describes as "the ultimate in end-to-end electronic business, or E-business."
It is a fascinating ride and in a book peppered with real-life cases of what companies are doing to meet the high-tech demands of the educated and informed consumers of the New Age, we are left in no doubt as to the power of the Internet as a medium which will affect every aspect of all our lives.
Businesses large and small, says Martin, cannot take for granted that the assumptions of the past hold true in the Net environment. The future belongs to those who turn assumptions upside down, inside out and backwards.
Besides describing how to make the most of the new opportunities, he also looks at how employees and managers will face up to life in the new wired workforce and at the growing cyber- economy with its millions of "e-consumers" demanding better, faster and cheaper services.
But non of this is achievable without understanding and information. Martin's book gives an essential starting point to the provision of both. --Stuart Russell
Product Description
Chuck Martin seeks to answer the question, "Where is the Net going?" by identifying seven revolutionary trends that he believes will affect and change the way business is conducted and will help companies to stay competitive in the new networked world.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
The entire net is on the verge of switching from static web pages to video content, and highband content, and I don't see how someone can do a book on the net future and mostly ignore this aspect. Net Future assumes that the net will generally be what it is now, but "more." It is not likely it will resemble what it is now for very much longer as wide band and video makes its debut. There is a fundamental change going on caused from the change to wideband that is missed entirely in this book.
Format:Hardcover
I read this entire book last night. Couldn't put it down. Chuck Martin has provided a clear picture of the possibilities that are inherent because of the Internet. If you are in business read this book to see who is barreling over your shoulder.
Format:Hardcover
The Net Future gives expert advice about seven developments that are shaping the future of electronic commerce, virtual work communities, extranets, and global communications, to name a few. Chuck Martin gives a futuristic perspective concerning the revolution these seven trends will have on networks. Martin believes organizations that have the best business model will gain a competitive advantage.
Customers will drive businesses and determine this advantage. Their value will be significant to the revenue stream. In the Net Future, an infinite amount of data about customers spending habits will be recorded. Essentially the customer becomes data. The flow of information from customers to information systems to management will happen at the blink of an eye.
The e-business revolution will have a wide-range impact on businesses and personal lives. Most of what is going to happen are good things. Business net rules will change the way we think about information companies share, the importance of information content, and how the context of service will be related to value. Job titles will change (Chief Knowledge Officer) as the revolution takes place. In our personal lives, the Net Future will not change our intuition, common sense, biobreaks, and the way we relate to our family. Due to rapid advancement in technology, various industries and positions are at risk. These include entertainment, software retailers, the U.S. Postal Service, insurance agents, and yours.
I think the Net Future gives a brilliant insight to the future of networks and their impact on our lives of which we never seen, and will never see again. This book is excellent for individuals doing business on the web as a tool to help them sort out the complexities of Netiquette. In a corporate setting, this book is ideal for managers who desire to sort out the constructs of networks as a tool for managing in an e-business environment. In addition, due to the profuse changes in technology, anyone who reads this book should consider how management decisions are affected by rapid technological transformations.
Ron Cubit Pepperdine University Ed. Tech Doctoral Student
Would you like to see more reviews about this item?
Were these reviews helpful?
Let us know
Most Recent Customer Reviews
Absolute survival guide for internet commerce...
It's very refreshing when someone fully understands a very complex subject, and can convey it in terms that the average reader actually understands. I think Mr. Read more
Published on 4 May 1999
Hoping for better from Chuck's Future Net offerings
I didn't hesitate to order this book after reading Chuck Martin's most excellent Digital Estate, which I thought was original, thought-provoking, and economically written. Read more
Published on 11 Feb 1999
A wonderful book! I required it for all my students!
Full of inspiration and creativity.
A very exciting work. I am happy it was written and it is a pleasure to share with my students.
Published on 28 Jan 1999
A road map for the rest of us
Picked up this book because I (a nontechie) am responsible for helping my company integrate online and real-world processes from a business perspective. Read more
Published on 20 Dec 1998
Important for Business Mgrs and those working with Internet
This work is a good 1998 baseline for all executives in business as it will guide them in the integration of the Internet. Read more
Published on 19 Dec 1998
Good reading
This is a good reading, even if disappointing in terms of new direction of cybertrends right now.
Published on 19 Dec 1998
Critical reading to survive the E-business revolution
Using living, breathing examples, Martin clearly outlines how our businesses must transform to provide true value to customers. Read more
Published on 9 Dec 1998
A disappointment if you make your living with the Internet.
If you are looking for something new, from those who profess to know where our networked world is going, then you will be disappointed in this book. Read more
Published on 3 Dec 1998
Succinctly and elegantly captures e-business transformation
net future both captures how internet technologies can transform business by making the customer (and customer data) the focus of the enterprise and articulates strategies for... Read more
Published on 25 Nov 1998
The definitive wake-up call for anyone who doesn't "get it"
Anyone who wants to know just how wide-ranging the Internet's impact will be on their business, their job, THEIR LIFE, should read this book! Read more
Published on 18 Oct 1998
Listmania!
Look for similar items by category
- Books > Business, Finance & Law > E-Commerce > E-business
- Books > Business, Finance & Law > E-Commerce > E-commerce
- Books > Business, Finance & Law > Management
- Books > Business, Finance & Law > Professional Finance > Investments & Securities
- Books > Business, Finance & Law > Small Business & Entrepreneurship > Business Plans
- Books > Computing & Internet > Digital Lifestyle > Investing Online
- Books > Computing & Internet > New to Computing > Family & Lifestyle > Investing Online
- Books > Computing & Internet > Software & Graphics
- Books > Study Books
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
