Web and software developers, music industry types, students, and fans who want to understand the big picture of how blogs, personalizedradio, and other online music discovery methods are changing the music scene might want to check out Net, Blogs, and Rock 'n Roll, by David Jennings, a London-based writer and consultant. The book packs in a large number of specific examples, culled from his own online experiences and a large number of interviews with tech luminaries and music experts such as the guys who create sites and playlists for the Galaxie 500 and Depeche Mode communities. He also mentions Wired News' own experiment withreader-editable journalism. As far as the future goes, Jennings sees a "culture of sharing" ahead and points out that as we give more data to online music services, using Last.FM and MyStrands, their music recommendations will improve to the point that they'll be able to create personalized dynamic playlists that can be trusted to expose us to new music we are sure to like. --Wired, 1st November 2007
A super read and should be on the shelf of everyone who cares about how people find new music and media that matches their tastes.This really important book has changed the way I think about targeting consumers. --Paul Lamere, Sun Microsystems
David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for consumers and artists, this is the first book to get beyond the rhetoric and professionally chart the cartography of the digital revolution. --Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur
About the Author
David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts . Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs and, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London.