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Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture [Paperback]

David Jennings
4.0 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

24 Sep 2007
Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.

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Product details

  • Paperback: 256 pages
  • Publisher: Nicholas Brealey Publishing (24 Sep 2007)
  • Language: English
  • ISBN-10: 1857883985
  • ISBN-13: 978-1857883985
  • Product Dimensions: 1.9 x 15.6 x 22.6 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 986,916 in Books (See Top 100 in Books)

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Product Description


Web and software developers, music industry types, students, and fans who want to understand the big picture of how blogs, personalizedradio, and other online music discovery methods are changing the music scene might want to check out Net, Blogs, and Rock 'n Roll, by David Jennings, a London-based writer and consultant. The book packs in a large number of specific examples, culled from his own online experiences and a large number of interviews with tech luminaries and music experts such as the guys who create sites and playlists for the Galaxie 500 and Depeche Mode communities. He also mentions Wired News' own experiment withreader-editable journalism. As far as the future goes, Jennings sees a "culture of sharing" ahead and points out that as we give more data to online music services, using Last.FM and MyStrands, their music recommendations will improve to the point that they'll be able to create personalized dynamic playlists that can be trusted to expose us to new music we are sure to like. --Wired, 1st November 2007

A super read and should be on the shelf of everyone who cares about how people find new music and media that matches their tastes.This really important book has changed the way I think about targeting consumers. --Paul Lamere, Sun Microsystems

David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for consumers and artists, this is the first book to get beyond the rhetoric and professionally chart the cartography of the digital revolution. --Andrew Keen, founder of and author of The Cult of the Amateur

About the Author

David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts . Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs and, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London.

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Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars Concise, readable and forward-thinking. 5 July 2013
By Cam
I was surprised by the 1 negative review for this book. Having completed an MA covering a similar topic, I would say that this is a very readable, concise and forward-thinking book that covers the key points and changes to the online arena in regards to music, online and media. If you're looking for something that summarises the impact of key texts about online culture and how it has impacted music and music-related media, then this is a great starting point. I recommend it to my colleagues working in online music marketing to gain further appreciation of the digital landscape.
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2.0 out of 5 stars Conjecture consigned to the long-tail 13 Oct 2008
Overall I was not impressed with this book, in fact I found it a bit of a chore to finish. Not that it is in any way difficult to read nor does it contain anything that could be considered complex but it really just lost my interest. Even if the Long-Tail wasn't continually referenced throughout the text it would have been obvious that this book was written after it, if not completely inspired by it. With the main difference between the Long-Tail and this book being that the former talks about some interesting broad trends and the later is very niche in its focus and light on depth.

The main gist of the book is that the web, specifically web2.0, is going to radically change the way that people find music and that this will somehow change the world (ok I made the second bit up but it's not really much of s stretch if you've read the book). However, using a number of odd, food based analogies Jennings strings together a significant amount of conjecture with only the loosest evidence presented to support it.

The basics of the argument are that there are three elements to finding new music and media, all of which are been turned on their heads by web2.0:
* trying new stuff out
* links to new content
* community (peer reviews etc)

In conclusion you may like this book if you have an absolute focus on the music and new media industry, haven't read the Long-Tail and like reading endless conjecture. However, I'd recommend the Long-Tail instead.
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5.0 out of 5 stars Fascinating 18 Nov 2007
This book is really interesting, not least because it is so current. With so many things being written about Web 2 at the moment it is marvellous to have something so tangible written about an area which is of interest to so many. The knowledge detailed into the recent developments in the music industry are highly relevant and insightful - particularly if you are a musician in search on an audience in this global arena, or even making sense of the 'new' music industry you now find yourself working in! Highly recommended
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